Whois & Analysis for smartbugmedia.com

See also product management, often referred to as inbound marketing.

Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimization.

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network).

Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, and social network services.

A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development.

Among web professionals, "web development" usually refers to the main non-design aspects of building web sites: writing markup and coding.

Most recently Web development has come to mean the creation of content management systems or CMS.

These CMS can be made from scratch, proprietary or open source.

In broad terms the CMS acts as middleware between the database and the user through the browser.

A principle benefit of a CMS is that it allows non-technical people to make changes to their web site without having technical knowledge.

Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.

Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.

This differentiates it from advertising as a form of marketing communications.

Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising.

An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article.

The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a certain view about the organization, its leadership, products, or political decisions.

Public relations professionals typically work for PR and marketing firms, businesses and companies, government,

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".