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Whois & Analysis for smartinsights.com

Jan 16, 2020 4:24 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
Smart Insights (Marketing Intelligence) Limited
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
West Yorkshire
• Country Code
GB
• Phone Number
REDACTED FOR PRIVACY ext: REDACTED FOR PRIVACY
• Domain Registrar
Desktop screen Desktop screenshot for smartinsights.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
November 8, 2004 Explore Wayback Machine
• Age
19 years, 12 months, 1 day
• Alexa Rank
#16.709, smartinsights.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on July 11, 2020.
Title Tag
Digital marketing strategy advice - Smart Insights Digital Marketing
Length: 68 (recommended: 10 to 70)
Meta Description
Share actionable digital marketing advice from our community, Dr Dave Chaffey and team of expert commentators. Daily updates and advice on what matters.
Length: 152 (recommended: 50 to 160)
Google preview
Desktop Version

Digital marketing strategy advice - Smart Insights Digital Marketing

https://smartinsights.com

Share actionable digital marketing advice from our community, Dr Dave Chaffey and team of expert commentators. Daily updates and advice on what matters.

Mobile Version

https://smartinsights.com

Digital marketing strategy advice - Smart Insights Digital Marketing

Share actionable digital marketing advice from our community, Dr Dave Chaffey and team of expert commentators. Daily updates and a...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, user-scalable=yes
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by smartinsights.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Digital marketing Confidence: 73% Arrow up

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

On What Matters Confidence: 70% Arrow up

On What Matters is a three-volume book of moral philosophy by Derek Parfit.

The first two volumes were published in 2011 and the third in 2017.

It is a follow-up to Parfit's 1984 book Reasons and Persons.

According to its dust jacket, the book is "about reasons, values and morality".

It has an introduction by Samuel Scheffler.

Marketing strategy Confidence: 63% Arrow

WEBSITE SPEED

smartinsights.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3s

This domain loads at the median speed of 3 seconds.

Speed Percentile

23%

smartinsights.com is faster than approximately 23 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #16.709 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • smartinsights.com daily visitors distribution - Total: 18 countries
  • Flag for IndiaIndia (39.2%)
  • Flag for United States of AmericaUnited States of America (17.5%)
  • Flag for CanadaCanada (5.0%)
  • Flaf icon for other countryOthers (38.3%)

Traffic country ranks

Country Rank
Flag for Viet NamViet Nam #23.775
Flag for IndiaIndia #4.645
Flag for EgyptEgypt #11.919
Flag for SingaporeSingapore #6.360
Flag for BangladeshBangladesh #15.028

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How smartinsights.com looks like on a mobile device such as an iPhone.

Tablet
How smartinsights.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 27% #ffffff
  • 13% #ffd070
  • 13% #502050
  • 11% #f0f0f0
  • 8% #fff0d0
  • 7% #ffe090
  • 5% #805080
  • 1% #f0d070
  • 1% #603060
  • 1% #e0c060
  • 1% #f0e0c0
  • 1% #906090

Text/code ratio

smartinsights.com's text/code ratio is 8.96%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.96%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 6
  • <H3> 2
  • <H4> 0
  • <H5> 6
  • <H6> 0
<H1>
Top level heading
Want to improve your marketing results?
<H2>
2nd level heading
50% of businesses don't have an integrated digital marketing strategy, and it's challenging to know where to start.
Everything you need to drive growth through digital marketing
Explore our 10 essential toolkits
Not sure where to start?
Trusted by marketers all over the world
<H3>
3rd level heading
The wasteful way
The smart way
<H5>
5th level heading
Company
Membership
Resources
Strategy
Hubs
Alt attributes Arrow up

We found 34 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on smartinsights.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 939
  • Likes 120
  • Shares 773
  • Comments 46

DOMAIN REGISTRAR

Domain Registrar 123-REG LIMITED
Registration Date 11/08/2004 19 years, 12 months, 1 day ago
Last Modified 11/01/2018 6 years, 4 days ago
Expiration Date 11/08/2023 Expired
Nameservers Arrow up
Host IP Address Country
dan.ns.cloudflare.com 173.245.59.108 Flag for United StatesUnited States
nadia.ns.cloudflare.com 173.245.58.207 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.20.253.9
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8781 : -87.6298
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