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SEO Report for smithsonianjourneys.org

December 3, 2019 2:30 AM
Desktop screen Desktop screenshot for smithsonianjourneys.org
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Category
Travel  >  Eastern Europe
• Online since
March 27, 2002 (explore Wayback Machine)
• Age
18 years, 3 months, 13 days
• Alexa Rank
#712.830, smithsonianjourneys.org is in the world's top 1 million websites

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Amazon is valid from November 4, 2019 to December 4, 2020.
Title Tag
Cultural & Educational Travel | Smithsonian Journeys
Length: 56 (recommended: 10 to 70)
Meta Description
See the World Through the Smithsonian lens. Tours and cruises led by top experts and experienced guides. Let the journey begin!
Length: 127 (recommended: 50 to 160)
Google preview
Desktop Version

Cultural & Educational Travel | Smithsonian Journeys...

https://smithsonianjourneys.org

See the World Through the Smithsonian lens. Tours and cruises led by top experts and experienced guides. Let the journey begin!

Mobile Version

Favicon for smithsonianjourneys.org https://smithsonianjourneys.org

Cultural & Educational Travel | Smithsonian Journeys...

See the World Through the Smithsonian lens. Tours and cruises led by top experts and experienced guides. Let the jou...

Encoding
Great, language/character encoding is specified: utf-8
Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index,noodp,follow,archive
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by smithsonianjourneys.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Travel Confidence: 67% Arrow up

Travel is the movement of people between relatively distant geographical locations, and can involve travel by foot, bicycle, automobile, train, boat, airplane, or other means, with or without luggage, and can be one way or round trip.

Travel can also include relatively short stays between successive movements.

Culture Confidence: 63% Arrow up

Culture can be defined in numerous ways.

In the words of anthropologist E.B. Tylor, it is "that complex whole which includes knowledge, belief, art, morals, law, custom and any other capabilities and habits acquired by man as a member of society." Alternatively, in a contemporary variant, "Culture is defined as a social domain that emphasizes the practices, discourses and material expressions, which, over time, express the continuities and discontinuities of social meaning of a life held in common.".

WEBSITE SPEED

smithsonianjourneys.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.2s

This domain loads at the median speed of 2.2 seconds.

Speed Percentile

41%

smithsonianjourneys.org is faster than approximately 41 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #712.830 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for smithsonianjourneys.org

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How smithsonianjourneys.org looks like on a mobile device such as an iPhone.

Tablet
How smithsonianjourneys.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 26% #505050
  • 19% #000000
  • 13% #101020
  • 7% #203040
  • 6% #605090
  • 5% #ffffff
  • 3% #60a0d0
  • 3% #60b0e0
  • 3% #80c0f0
  • 2% #80b0e0
  • 2% #5090c0
  • 1% #504070

Text/code ratio

smithsonianjourneys.org's text/code ratio is 10.67%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.67%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 23
  • <H3> 7
  • <H4> 2
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Accessibility navigation
Celebrate smithsonian (2)
Mont blanc hiking
Voyage from rome to malta
ıceland explorer: a family journey
<H3>
3rd level heading
Waterways of holland and belgium
An arctic cruise of norway’s svalbard
Request our catalog
Destinations
Trip type
<H4>
4th level heading
Save $250 per person when you book by december 2, 2019!
Save $1,000 per person on the 2020 departure when you book by january 5, 2020!
Alt attributes Arrow up

We found 66 images on this website.
5 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on smithsonianjourneys.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 535
  • Likes 17
  • Shares 512
  • Comments 6
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar DNC HOLDINGS, INC.
Registration Date 03/27/2002 18 years, 3 months, 13 days ago
Last Modified 01/30/2017 3 years, 5 months, 9 days ago
Nameservers Arrow up
Host IP Address Country
ns-1485.awsdns-57.org 205.251.197.205 Flag for United StatesUnited States
ns-522.awsdns-01.net 205.251.194.10 Flag for United StatesUnited States
ns-294.awsdns-36.com 205.251.193.38 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 54.208.203.182
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

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