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Whois & Analysis for sojern.com

Oct 30, 2019 2:03 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
PERFECT PRIVACY, LLC
• Address
5335 Gate Parkway care of Network Solutions PO Box 459
• City
Jacksonville
• Zip Code
32256
• State
FL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for sojern.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing  >  Travel
• Online since
• Age
16 years, 10 months, 12 days
• Alexa Rank
#36.425, sojern.com is in the world's top 50.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on December 3, 2019.
Title Tag
Empowering the world's travel marketers - Sojern
Length: 48 (recommended: 10 to 70)
Meta Description
Sojern, travel's direct demand engine for thousands of brands that drives more direct bookings and maximizes revenue.
Length: 117 (recommended: 50 to 160)
Google preview
Desktop Version

Empowering the world's travel marketers - Sojern

https://sojern.com

Sojern, travel's direct demand engine for thousands of brands that drives more direct bookings and maximizes revenue.

Mobile Version

https://sojern.com

Empowering the world's travel marketers - Sojern

Sojern, travel's direct demand engine for thousands of brands that drives more direct bookings and maximizes revenue.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1,user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by sojern.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Sojern Confidence: 86% Arrow up

Sojern is a provider of a data-driven traveler marketing that utilizes programmatic buying and machine learning technology.

Sojern partners with travel companies including airlines, OTAs, hotels, and rental car companies to collect anonymized (non-personally identifiable) traveler profiles based on consumers search and booking behaviors on these sites.

The company utilizes this data to target travelers and deliver advertising across a number of media channels.

Sojern is currently headquartered in San Francisco, CA with key offices in New York, Omaha, Dubai, Singapore, and London.

Marketing Confidence: 71% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Brand Confidence: 71% Arrow up

A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others.

Brands are used in business, marketing, and advertising.

Revenue Confidence: 68% Arrow up

In accounting, revenue is the income that a business has from its normal business activities, usually from the sale of goods and services to customers.

Revenue is also referred to as sales or turnover.

Demand Confidence: 66% Arrow

WEBSITE SPEED

sojern.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.3s

This domain loads at the median speed of 2.3 seconds.

Speed Percentile

35%

sojern.com is faster than approximately 35 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #36.425 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • sojern.com daily visitors distribution - Total: 9 countries
  • Flag for IndonesiaIndonesia (3.7%)
  • Flag for SingaporeSingapore (15.4%)
  • Flag for United States of AmericaUnited States of America (16.4%)
  • Flag for Hong KongHong Kong (5.5%)
  • Flag for United Arab EmiratesUnited Arab Emirates (3.1%)
  • Flag for Korea (Republic of)Korea (Republic of) (31.9%)
  • Flag for MexicoMexico (10.7%)
  • Flaf icon for other countryOthers (13.3%)

Traffic country ranks

Country Rank
Flag for IndonesiaIndonesia #7.665
Flag for SingaporeSingapore #1.005
Flag for ThailandThailand #9.764
Flag for TurkeyTurkey #69.064
Flag for United States of AmericaUnited States of America #50.888

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How sojern.com looks like on a mobile device such as an iPhone.

Tablet
How sojern.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 28% #808090
  • 21% #b09080
  • 16% #707080
  • 11% #a09090
  • 7% #f0f0f0
  • 4% #b0a090
  • 4% #a0a0a0
  • 4% #505070
  • 2% #9090a0
  • 1% #707090
  • 1% #100010
  • 1% #e0e0f0

Text/code ratio

sojern.com's text/code ratio is 5.03%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.03%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 4
  • <H3> 7
  • <H4> 13
  • <H5> 4
  • <H6> 4

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
How are travel marketers spending their budgets in 2019?
Struggling to get roı from facebook and ınstagram?
“the tv commercial changed everything and digital is changing everything again.”
Sojern dives ınto the state of the travel ındustry
<H3>
3rd level heading
See how you stack up in our state of the ındustry report.
Our adphorus platform and team of experts are your keys to success.
Mat harris, our head of product, provides his insights into digital video, advertising, and the future of travel marketing.
Travel marketing experts
State of the ındustry
<H4>
4th level heading
Clients
Products
Resources
About
Customers
<H5>
5th level heading
Hk express
Michael lim / deputy general manager marketing
Carrie thomson / media director, strategic america
Think ıowa city
<H6>
6th level heading
About us
Thought leadership
Data science
View customer success stories
Alt attributes Arrow up

We found 39 images on this website.
7 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on sojern.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.021
  • Likes 173
  • Shares 636
  • Comments 212

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 06/21/2007 16 years, 10 months, 12 days ago
Last Modified 02/21/2018 6 years, 2 months, 7 days ago
Expiration Date 06/21/2023 Expired
Nameservers Arrow up
Host IP Address Country
ns-cloud-a1.googledomains.com 216.239.32.106 Flag for United StatesUnited States
ns-cloud-a2.googledomains.com 216.239.34.106 Flag for United StatesUnited States
ns-cloud-a3.googledomains.com 216.239.36.106 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 146.148.110.244
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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