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Whois & Analysis for taobao.com

Apr 5, 2020 2:15 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for taobao.com
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
April 21, 2003 Explore Wayback Machine
• Alexa Rank
#9, taobao.com is in the world's top 100 websites!

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TECHNICAL SEO & SECURITY

Redirection
taobao.com redirects to https://world.taobao.com
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on October 25, 2020.
Title Tag
淘宝网(淘寶網)
Length: 20 (recommended: 10 to 70)
Meta Description
您可以在淘寶網快速搜索女裝、男裝、鞋包、飾品、運動、家居家紡、手機数位、家電、美妝等各品類優質商品,並通過支付寶享受安全的擔保交易服務(先收貨後確認),以優惠的價格將多件商品一併集運,幫您大大節省物流開支,現時已覆蓋香港、澳門、臺灣、新加坡、馬來西亞、美國、加拿大、澳大利亞、紐西蘭和日本等地區。
Length: 444 (recommended: 50 to 160)
Google preview
Desktop Version

淘宝网(淘寶網)

https://taobao.com

您可以在淘寶網快速搜索女裝、男裝、鞋包、飾品、運動、家居家紡、手機数位、家電、美妝等各品類優質商品,並通過支付寶享受安全的擔保交易服務(先收貨後確認),以優惠的價格將多件商品一併集運,幫您大大節省物流開支,現時已覆蓋香港、澳門、臺灣、新加坡、馬來西亞、美國、加拿大、澳大利亞、紐西蘭和日本等地區。

Mobile Version

https://taobao.com

淘宝网(淘寶網)

您可以在淘寶網快速搜索女裝、男裝、鞋包、飾品、運動、家居家紡、手機数位、家電、美妝等各品類優質商品,並通過支付寶享受安全的擔保交易服務(先收貨後確認),以優惠的價格將多件商品一併集運,幫您大大節省物流開支,現時已覆蓋香港、澳門、臺灣、新加坡、馬來西亞、美國、加...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.taobao.com/ zh-Hans
https://world.taobao.com/ zh-Hant
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

WEBSITE SPEED

taobao.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.9s

This domain loads at the median speed of 3.9 seconds.

Speed Percentile

14%

taobao.com is faster than approximately 14 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #9 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • taobao.com daily visitors distribution - Total: 5 countries
  • Flag for ChinaChina (92.5%)
  • Flaf icon for other countryOthers (8.6%)

Traffic country ranks

Country Rank
Flag for TaiwanTaiwan #36
Flag for United States of AmericaUnited States of America #70
Flag for Korea (Republic of)Korea (Republic of) #13
Flag for JapanJapan #20
Flag for ChinaChina #6

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How taobao.com looks like on a mobile device such as an iPhone.

Tablet
How taobao.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #ffffff
  • 19% #f0f0f0
  • 5% #f05010
  • 3% #90d0b0
  • 3% #90c0e0
  • 2% #f0a090
  • 2% #e06020
  • 2% #f0a070
  • 2% #ff5000
  • 2% #fff0f0
  • 2% #ffa090
  • 1% #ffc0a0

Text/code ratio

taobao.com's text/code ratio is 1.84%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.84%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 0
  • <H4> 1
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
分類
<H4>
4th level heading
淘宝网
Alt attributes Arrow up

We found 28 images on this website.
28 ALT attributes are missing on your image tags. The issue affects 8 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on taobao.com //wwc.alicdn.com/avatar/getAvatar.do?userNick=&_input_charset=UTF-8&width=80&height=80&type=sns 1
Image with missing alt attribute found on taobao.com //img.alicdn.com/tfs/TB1oqpiXL9TBuNjy0FcXXbeiFXa-275-276.png 1
- data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAACwAAAAcCAMAAAAtIK2eAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK... 1
Image with missing alt attribute found on taobao.com //img.alicdn.com/tfs/TB1YpOdRpXXXXbGaXXXXXXXXXXX-174-48.png 1
- data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAA... 21

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 28 images on taobao.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 278.761
  • Likes 44.353
  • Shares 218.443
  • Comments 15.965
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