mobile
Mobile menu

Whois & Analysis for sunlife.com

Jan 14, 2020 5:56 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
Ontario
• Country Code
CA
• Phone Number
REDACTED FOR PRIVACY
• Domain Registrar
Desktop screen Desktop screenshot for sunlife.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
Arrow

OVERVIEW

• Domain Owner
Private
• Category
Personal Finance  >  Insurance
• Online since
• Age
31 years, 7 months, 14 days
• Alexa Rank
#17.836, sunlife.com is in the world's top 20.000 websites!

SUPERCHARGE YOUR SEO

Guest Posting Rocket

Boost sunlife.com's SEO with Kontactr's Guest Posting.

Secure high-authority, do-follow backlinks from our trusted site—DA45 domain authority and PA55 homepage and blog pages.

Perfect for webmasters seeking higher search rankings and increased organic traffic.

Simple, quick, and effective.


opens a new window

TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on September 18, 2020.
Title Tag
Sun Life | Global Corporate Website
Length: 35 (recommended: 10 to 70)
Meta Description
Corporate website of Sun Life, providing corporate, investor relations, sustainability, corporate social responsibility, press releases and career information.
Length: 159 (recommended: 50 to 160)
Google preview
Desktop Version

Sun Life | Global Corporate Website

https://sunlife.com

Corporate website of Sun Life, providing corporate, investor relations, sustainability, corporate social responsibility, press releases and career information.

Mobile Version

https://sunlife.com

Sun Life | Global Corporate Website

Corporate website of Sun Life, providing corporate, investor relations, sustainability, corporate social responsibility, press rel...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by sunlife.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Corporate social responsibility Confidence: 82% Arrow up

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship or responsible business) is a form of corporate self-regulation integrated into a business model.

CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and national or international norms.

With some models, a firm's implementation of CSR goes beyond compliance and statutory requirements, which engages in "actions that appear to further some social good, beyond the interests of the firm and that which is required by law".

The binary choice between 'complying' with the law and 'going beyond' the law must be qualified with some nuance.

In many areas such as environmental or labor regulations, employers can choose to comply with the law, to go beyond the law, but they can also choose to not comply with the law, such as when they deliberately ignore gender equality or the mandate to hire disabled workers.

There must be a recognition that many so-called 'hard' laws are also 'weak' laws, weak in the sense that they are poorly enforced, with no or little control and/or no or few sanctions in case of non-compliance.

'Weak' law must not be confused with soft law.

The aim is to increase long-term profits and shareholder trust through positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions.

CSR strategies encourage the company to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others.

Sustainability Confidence: 73% Arrow up

In ecology, sustainability (from sustain and ability) is the property of biological systems to remain diverse and productive .

Long-lived and healthy wetlands and forests are examples of sustainable biological systems.

In more general terms, sustainability is the endurance of systems and processes.

The organizing principle for sustainability is sustainable development, which includes the four interconnected domains: ecology, economics, politics and culture.

Sustainability science is the study of sustainable development and environmental science.

Multinational corporation Confidence: 72% Arrow up

A multinational corporation or worldwide enterprise is a corporate organization that owns or controls production of goods or services in one or more countries other than their home country.

It can also be referred to as an international corporation, a transnational corporation, or a stateless corporation.

There are subtle but real differences between these three labels, as well as those labels of multinational corporation and a worldwide enterprise.

Investor relations Confidence: 70% Arrow up

Investor Relations (IR) is a strategic management responsibility that is capable of integrating finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company's securities achieving fair valuation.

(Adopted by the NIRI Board of Directors, March 2003) The term describes the department of a company devoted to handling inquiries from shareholders and investors, as well as others who might be interested in a company's stock or financial stability.

Information technology Confidence: 69% Arrow up

Information technology (IT) is the application of computers to store, study, retrieve, transmit, and manipulate data, or information, often in the context of a business or other enterprise.

IT is considered a subset of information and communications technology (ICT).

In 2012, Zuppo proposed an ICT hierarchy where each hierarchy level "contain[s] some degree of commonality in that they are related to technologies that facilitate the transfer of information and various types of electronically mediated communications.".

WEBSITE SPEED

sunlife.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

76%

sunlife.com is faster than approximately 76 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #17.836 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • sunlife.com daily visitors distribution - Total: 4 countries
  • Flag for United States of AmericaUnited States of America (7.4%)
  • Flag for CanadaCanada (85.2%)
  • Flaf icon for other countryOthers (7.4%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #86.361
Flag for PhilippinesPhilippines #8.416
Flag for United States of AmericaUnited States of America #42.670
Flag for CanadaCanada #300

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How sunlife.com looks like on a mobile device such as an iPhone.

Tablet
How sunlife.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 45% #808080
  • 36% #f0f0f0
  • 6% #806000
  • 5% #ffffff
  • 2% #806010
  • 1% #707040
  • 1% #f0f0ff
  • 1% #201000
  • 1% #807020
  • 1% #605000
  • 0% #e0f0f0
  • 0% #807070

Text/code ratio

sunlife.com's text/code ratio is 10.85%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.85%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 11
  • <H3> 5
  • <H4> 2
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Sunlife.com home page
<H2>
2nd level heading
Third-quarter numbers (2)
This is our purpose
Discovering mars
Products & services
Stock information
<H3>
3rd level heading
Quick links
ınvestors
Careers
Contact us
Regions
<H4>
4th level heading
Follow us
Follow us
Alt attributes Arrow up

We found 12 images on this website.
5 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on sunlife.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.785
  • Likes 625
  • Shares 3.135
  • Comments 25

DOMAIN REGISTRAR

Domain Registrar TUCOWS, INC.
Registration Date 04/07/1993 31 years, 7 months, 14 days ago
Last Modified 10/26/2019 5 years, 22 days ago
Expiration Date 04/08/2021 Expired
Nameservers Arrow up
Host IP Address Country
a1-225.akam.net 193.108.91.225 Flag for ChileChile
a5-67.akam.net 95.100.168.67 Flag for United StatesUnited States
a7-65.akam.net 23.61.199.65 Flag for BrazilBrazil

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Akamai International, BV
  • IP Address
  • 23.217.225.235
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222

PERSONAL FINANCE > INSURANCE COMPETITORS IN FRANCE

SHARE THIS PAGE