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Whois & Analysis for surefire.com

Nov 7, 2019 10:44 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for surefire.com
52

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Make all versions of your website point to the same URL.
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OVERVIEW

• Domain Owner
Private
• Category
Hobbies & Interests  >  Weapons
• Online since
December 19, 1997 Explore Wayback Machine
• Age
26 years, 4 months, 9 days
• Alexa Rank
#202.283, surefire.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for surefire.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on August 26, 2020.
Title Tag
Welcome to Surefire
Length: 19 (recommended: 10 to 70)
Meta Description
SureFire manufactures powerful LED flashlights, SureFire Batteries, headlamps, tactical flashlights, SureFire suppressors, SureFire magazines, surefire muzzle brakes for military, law-enforcement, and outdoor use.
Length: 213 (recommended: 50 to 160)
Google preview
Desktop Version

Welcome to Surefire

https://surefire.com

SureFire manufactures powerful LED flashlights, SureFire Batteries, headlamps, tactical flashlights, SureFire suppressors, SureFire magazines, surefire muzzle brakes...

Mobile Version

https://surefire.com

Welcome to Surefire

SureFire manufactures powerful LED flashlights, SureFire Batteries, headlamps, tactical flashlights, SureFire suppressors, SureFir...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots INDEX,FOLLOW
viewport width=device-width,initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by surefire.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Flashlight Confidence: 78% Arrow up

A flashlight (often called a torch outside North America) is a portable hand-held electric light.

The source of the light is usually an incandescent light bulb or light-emitting diode (LED).

A typical flashlight consists of a light bulb mounted in a reflector, a transparent cover (sometimes combined with a lens) to protect the light source and reflector, a battery, and a switch.

These are supported and protected by a case.

SureFire Confidence: 71% Arrow up

SureFire, LLC.

is an American company based in Fountain Valley, California.

Their main products are flashlights, headlamps, weapon-mounted lights and laser sights.

In addition, Surefire makes knives, sound suppressors, Picatinny Rails and batteries.

The company is a major supplier of flashlights to the U.S. Armed Forces.

Surefire products are commonly used in the US by law enforcement agencies.

Military justice Confidence: 68% Arrow up

Military justice is the body of laws and procedures governing members of the armed forces.

Many states have separate and distinct bodies of law that govern the conduct of members of their armed forces.

Some states use special judicial and other arrangements to enforce those laws, while others use civilian judicial systems.

Legal issues unique to military justice include the preservation of good order and discipline, the legality of orders, and appropriate conduct for members of the military.

Some states enable their military justice systems to deal with civil offenses committed by their armed forces in some circumstances.

Magazine (firearms) Confidence: 66% Arrow
Battery (electricity) Confidence: 65% Arrow

WEBSITE SPEED

surefire.com website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.7s

This domain loads at the median speed of 0.7 seconds.

Speed Percentile

88%

surefire.com is faster than approximately 88 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #202.283 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • surefire.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (71.3%)
  • Flaf icon for other countryOthers (28.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #55.493

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How surefire.com looks like on a mobile device such as an iPhone.

Tablet
How surefire.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 50% #000000
  • 40% #ffffff
  • 2% #f0f0f0
  • 2% #d02020
  • 1% #401010
  • 1% #100000
  • 1% #902020
  • 1% #d03030
  • 0% #e05040
  • 0% #8090a0
  • 0% #903030
  • 0% #fffff0

Text/code ratio

surefire.com's text/code ratio is 2.74%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.74%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 7
  • <H2> 1
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Surefire (2)
Competition
Military
Outdoor
Everyday carry
<H2>
2nd level heading
Video title
<H3>
3rd level heading
Shopping related
Learning
Lists
Alt attributes Arrow up

We found 47 images on this website.
22 ALT attributes are missing on your image tags. The issue affects 20 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 22 images on surefire.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.025
  • Likes 19
  • Shares 992
  • Comments 14

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 12/19/1997 26 years, 4 months, 9 days ago
Last Modified 08/17/2019 4 years, 8 months, 13 days ago
Expiration Date 12/18/2019 Expired
Nameservers Arrow up
Host IP Address Country
ns1-09.azure-dns.com 40.90.4.9 Flag for United StatesUnited States
ns2-09.azure-dns.net 64.4.48.9 Flag for United StatesUnited States
ns3-09.azure-dns.org 13.107.24.9 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.26.137.91
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5235 : -122.676
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