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Whois & Analysis for sweetstreet.com

Dec 18, 2019 3:08 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Sweet Street Desserts
• Organization
Sweet Street Desserts
• Address
722 HIESTERS LN
• City
READING
• Zip Code
19605-3039
• State
PA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for sweetstreet.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Sweet Street Desserts See more
• Category
Food & Drink  >  Desserts & Baking
• Online since
November 10, 1995 Explore Wayback Machine
• Age
28 years, 12 months, 1 day
• Alexa Rank
#890.438, sweetstreet.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 23, 2020.
Title Tag
Buy Cupcakes, Desserts, Cheesecakes Online | Sweet Street Desserts
Length: 66 (recommended: 10 to 70)
Meta Description
Sweet Street Desserts offers an evolving, extraordinary online selection of luscious gourmet cupcakes, desserts, gourmet pies, cakes, dessert bars, cheesecakes, dessert brownies, and more. Buy cupcakes, cheesecakes, desserts online to send as a corporate gift or to show that special someone how much they are appreciated.
Length: 322 (recommended: 50 to 160)
Google preview
Desktop Version

Buy Cupcakes, Desserts, Cheesecakes Online | Sweet Street Desserts

https://sweetstreet.com

Sweet Street Desserts offers an evolving, extraordinary online selection of luscious gourmet cupcakes, desserts, gourmet pies, cakes, dessert bars, cheesecakes, dess...

Mobile Version

https://sweetstreet.com

Buy Cupcakes, Desserts, Cheesecakes Online | Sweet Street Desserts

Sweet Street Desserts offers an evolving, extraordinary online selection of luscious gourmet cupcakes, desserts, gourmet pies, cak...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by sweetstreet.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Chocolate brownie Confidence: 76% Arrow up

A brownie is a square baked dessert.

It is a cross between a cake and a soft cookie in texture and comes in a variety of forms.

Depending on its density, it may be either fudgy or cakey and may include chocolate chips, nuts, or other ingredients.

A variation made with brown sugar and chocolate bits but without melted chocolate in the batter is called a blonde brownie or blondie.

The brownie was developed in the United States at the end of the 19th century and popularized in the U.S. and Canada during the first half of the 20th century.

Dessert Confidence: 74% Arrow up

Dessert is a course that concludes a main meal.

The course usually consists of sweet foods and beverages, such as dessert wine or liqueurs, but may include coffee, cheeses, nuts, or other savory items.

In some parts of the world, such as much of central and western Africa, and most parts of China, there is no tradition of a dessert course to conclude a meal.

Cake Confidence: 70% Arrow up

Cake is a form of sweet dessert that is typically baked.

In its oldest forms, cakes were modifications of breads, but cakes now cover a wide range of preparations that can be simple or elaborate, and that share features with other desserts such as pastries, meringues, custards, and pies.

Pie Confidence: 69% Arrow up

A pie is a baked dish which is usually made of a pastry dough casing that covers or completely contains a filling of various sweet or savoury ingredients.

Cupcake Confidence: 69% Arrow up

A cupcake (also British English: fairy cake; Hiberno English: bun; Australian English: fairy cake or patty cake) is a small cake designed to serve one person, which may be baked in a small thin paper or aluminum cup.

As with larger cakes, icing and other cake decorations, such as candy, may be applied.

WEBSITE SPEED

sweetstreet.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

76%

sweetstreet.com is faster than approximately 76 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #890.438 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How sweetstreet.com looks like on a mobile device such as an iPhone.

Tablet
How sweetstreet.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 23% #e0d0c0
  • 13% #fff0e0
  • 13% #f0f0e0
  • 12% #ffffff
  • 8% #d0c0b0
  • 6% #f0f0d0
  • 6% #fffff0
  • 5% #f0f0f0
  • 5% #f0e0d0
  • 3% #604030
  • 2% #f0d0c0
  • 1% #c0a070

Text/code ratio

sweetstreet.com's text/code ratio is 6.59%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.59%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 6
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Clean ıngredient sourcing (2)
Gourmet desserts (2)
Send gourmet desserts
Foodservice
Alt attributes Arrow up

We found 15 images on this website.
13 ALT attributes are missing on your image tags. The issue affects 11 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 13 images on sweetstreet.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 7.689
  • Likes 4.628
  • Shares 2.802
  • Comments 259

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 11/10/1995 28 years, 12 months, 1 day ago
Last Modified 12/20/2017 6 years, 10 months, 20 days ago
Expiration Date 11/09/2022 Expired
Nameservers Arrow up
Host IP Address Country
ns-665.awsdns-19.net 205.251.194.153 Flag for United StatesUnited States
ns-1682.awsdns-18.co.uk 205.251.198.146 Flag for United StatesUnited States
ns-507.awsdns-63.com 205.251.193.251 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 130.211.125.38
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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