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Whois & Analysis for thedarksideinitiative.com

Dec 29, 2019 11:59 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
PERFECT PRIVACY, LLC
• Address
5335 Gate Parkway care of Network Solutions PO Box 459
• City
Jacksonville
• Zip Code
32256
• State
FL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for thedarksideinitiative.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
January 3, 2007 Explore Wayback Machine
• Age
17 years, 10 months, 19 days
• Alexa Rank
#170.157, thedarksideinitiative.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 29, 2020.
Title Tag
The Darkside Initiative - San Francisco, CA - Apparel and Footwear
Length: 66 (recommended: 10 to 70)
Meta Description
Imported and Domestic - Clothing and Sneakers - Buy Online in our Secure Online Shop
Length: 84 (recommended: 50 to 160)
Google preview
Desktop Version

The Darkside Initiative - San Francisco, CA - Apparel and Footwea...

https://thedarksideinitiative.com

Imported and Domestic - Clothing and Sneakers - Buy Online in our Secure Online Shop

Mobile Version

https://thedarksideinitiative.com

The Darkside Initiative - San Francisco, CA - Apparel and Footwea...

Imported and Domestic - Clothing and Sneakers - Buy Online in our Secure Online Shop

Encoding
Great, language/character encoding is specified: utf-8
Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by thedarksideinitiative.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Footwear Confidence: 75% Arrow up

Footwear refers to garments worn on the feet, which originally serves to purpose of protection against adversities of the environment, usually regarding ground textures and temperature.

Footwear in the manner of shoes therefore primarily serves the purpose to ease the locomotion and prevent injuries.

Secondly footwear can also be used for fashion and adornment as well as to indicate the status or rank of the person within a social structure.

Sneakers Confidence: 75% Arrow up

Sneakers (also known as athletic shoes, tennis shoes, runners, takkies, or trainers) are shoes primarily designed for sports or other forms of physical exercise.

Sneakers have evolved to be used for casual everyday activities.

The term generally describes a type of footwear with a flexible sole made of rubber or synthetic material and an upper part made of leather or synthetic materials.

Examples of such shoes include athletic footwear such as: basketball shoes, tennis shoes, cross trainers and other shoes worn for specific sports.

Clothing Confidence: 75% Arrow up

Clothing (also called clothes and attire) is fiber and textile material worn on the body.

The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies.

The amount and type of clothing worn depends on body type, social, and geographic considerations.

Some clothing types can be gender-specific.

Online shopping Confidence: 70% Arrow up

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers.

As of 2016, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

Trade Confidence: 65% Arrow

WEBSITE SPEED

thedarksideinitiative.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

66%

thedarksideinitiative.com is faster than approximately 66 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #170.157 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • thedarksideinitiative.com daily visitors distribution - Total: 2 countries
  • Flag for JapanJapan (70.9%)
  • Flag for United States of AmericaUnited States of America (27.1%)
  • Flaf icon for other countryOthers (4%)

Traffic country ranks

Country Rank
Flag for JapanJapan #11.305
Flag for United States of AmericaUnited States of America #85.514

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How thedarksideinitiative.com looks like on a mobile device such as an iPhone.

Tablet
How thedarksideinitiative.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 37% #ffffff
  • 20% #101010
  • 19% #f0f0f0
  • 6% #303030
  • 5% #202020
  • 2% #7080a0
  • 2% #000000
  • 2% #909080
  • 1% #607090
  • 1% #504030
  • 1% #807060
  • 1% #706050

Text/code ratio

thedarksideinitiative.com's text/code ratio is 6.25%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.25%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 1
<H1>
Top level heading
New arrivals
<H2>
2nd level heading
Follow the darkside ınitiative on ınstagram
<H6>
6th level heading
Join our mailing list
Alt attributes Arrow up

We found 73 images on this website.
21 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on thedarksideinitiative.com //cdn.shopify.com/s/files/1/1853/3317/files/homepage_rats_fw19_2048x.jpg?v=1575418087 1
Image with missing alt attribute found on thedarksideinitiative.com https://scontent.cdninstagram.com/v/t51.2885-15/e35/s320x320/74601576_168161607733276_20160771765164... 1
Image with missing alt attribute found on thedarksideinitiative.com https://scontent.cdninstagram.com/v/t51.2885-15/e35/s320x320/75629101_1465288536980391_3667392503449... 1
Image with missing alt attribute found on thedarksideinitiative.com https://scontent.cdninstagram.com/v/t51.2885-15/e35/s320x320/75324256_585354565573858_60012914443367... 1
Image with missing alt attribute found on thedarksideinitiative.com https://scontent.cdninstagram.com/v/t51.2885-15/e35/s320x320/79703407_108387327210645_91248362455104... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 21 images on thedarksideinitiative.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 575
  • Likes 0
  • Shares 575
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 01/03/2007 17 years, 10 months, 19 days ago
Last Modified 12/12/2019 4 years, 11 months, 11 days ago
Expiration Date 01/03/2026 1 year, 1 month, 16 days from now
Nameservers Arrow up
Host IP Address Country
ns1.bluehost.com 162.159.24.80 Flag for United StatesUnited States
ns2.bluehost.com 162.159.25.175 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 23.227.38.32
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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