Whois & Analysis for thedrum.com

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

The mass media is a diversified collection of media technologies that reach a large audience via mass communication.

The technologies through which this communication takes place include a variety of outlets.

Industry is the production of goods or related services within an economy.

The major source of revenue of a group or company is the indicator of its relevant industry.

When a large group has multiple sources of revenue generation, it is considered to be working in different industries.

Manufacturing industry became a key sector of production and labour in European and North American countries during the Industrial Revolution, upsetting previous mercantile and feudal economies.

This came through many successive rapid advances in technology, such as the production of steel and coal.

Sport (UK) or sports (US) are all usually forms of competitive physical activity or games which, through casual or organized participation, aim to use, maintain or improve physical ability and skills while providing enjoyment to participants, and in some cases, entertainment for spectators.

Usually the contest or game is between two sides, each attempting to exceed the other.

Some sports allow a tie game; others provide tie-breaking methods, to ensure one winner and one loser.

A number of such two-sided contests may be arranged in a tournament producing a champion.

Many sports leagues make an annual champion by arranging games in a regular sports season, followed in some cases by playoffs.

Hundreds of sports exist, from those between single contestants, through to those with hundreds of simultaneous participants, either in teams or competing as individuals.

In certain sports such as racing, many contestants may compete, each against each other, with one winner.