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Whois & Analysis for thelaundress.com

Jan 15, 2020 5:18 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for thelaundress.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
November 14, 2002 Explore Wayback Machine
• Age
21 years, 11 months, 27 days
• Alexa Rank
#112.224, thelaundress.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on February 9, 2020.
Title Tag
Eco-Friendly, High-Efficiency Laundry Detergent & Fabric Care | The Laundress
Length: 81 (recommended: 10 to 70)
Meta Description
The Laundress provides nontoxic laundry and home cleaning products that preserve clothing and deep clean every room. Our products are available on multiple continents.
Length: 167 (recommended: 50 to 160)
Google preview
Desktop Version

Eco-Friendly, High-Efficiency Laundry Detergent &a...

https://thelaundress.com

The Laundress provides nontoxic laundry and home cleaning products that preserve clothing and deep clean every room. Our products are available on multiple continent...

Mobile Version

https://thelaundress.com

Eco-Friendly, High-Efficiency Laundry Detergent &a...

The Laundress provides nontoxic laundry and home cleaning products that preserve clothing and deep clean every room. Our products...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
viewport width=device-width, initial-scale=1, maximum-scale=1,user-scalable=0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by thelaundress.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Laundry detergent Confidence: 82% Arrow up

Laundry detergent, or washing powder, is a type of detergent (cleaning agent) that is added for cleaning laundry, commonly mixtures of chemical compounds including alkylbenzenesulfonates, which are similar to soap but are less affected by hard water.

While detergent is still sold in powdered form, liquid detergents have been taking major market shares in many countries since their introduction in the 1950s.

Laundry Confidence: 72% Arrow up

Laundry is the washing of clothing and linens.

Laundry processes are often done in a room reserved for that purpose; in an individual home this is referred to as a laundry room or utility room.

An apartment building or student hall of residence may have a shared laundry facility such as a tvättstuga.

A stand-alone business is referred to as a laundrette (laundromat).

The material that is being washed, or has been laundered, is also generally referred to as laundry.

Toxicity Confidence: 70% Arrow up

Toxicity is the degree to which a substance can damage an organism.

Toxicity can refer to the effect on a whole organism, such as an animal, bacterium, or plant, as well as the effect on a substructure of the organism, such as a cell (cytotoxicity) or an organ such as the liver (hepatotoxicity).

By extension, the word may be metaphorically used to describe toxic effects on larger and more complex groups, such as the family unit or society at large.

Sometimes the word is more or less synonymous with poisoning in everyday usage.

Environmentally friendly Confidence: 70% Arrow up

Environmentally friendly or environment-friendly, (also referred to as eco-friendly, nature-friendly, and green) are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that claim reduced, minimal, or no harm upon ecosystems or the environment.

Companies use these ambiguous terms to promote goods and services, sometimes with additional, more specific certifications, such as ecolabels.

Their overuse can be referred to as greenwashing.

Textile Confidence: 69% Arrow up

A textile or cloth is a flexible material consisting of a network of natural or artificial fibres (yarn or thread).

Yarn is produced by spinning raw fibres of wool, flax, cotton, hemp, or other material to produce long strands.

Textiles are formed by weaving, knitting, crocheting, knotting, or felting.

WEBSITE SPEED

thelaundress.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

80%

thelaundress.com is faster than approximately 80 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #112.224 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • thelaundress.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (67.2%)
  • Flag for IndiaIndia (8.8%)
  • Flaf icon for other countryOthers (24%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #46.909
Flag for IndiaIndia #161.400

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How thelaundress.com looks like on a mobile device such as an iPhone.

Tablet
How thelaundress.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 59% #f0f0f0
  • 22% #ffffff
  • 14% #e0d0d0
  • 3% #000000
  • 2% #f0e0e0
  • 1% #fff0f0
  • 0% #303030
  • 0% #908080
  • 0% #909080
  • 0% #c0b0b0
  • 0% #807070
  • 0% #b0a0a0

Text/code ratio

thelaundress.com's text/code ratio is 4.09%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.09%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

<H1>
Top level heading
Your new laundry routine
<H2>
2nd level heading
New year, new cleaning routine (2)
Get $20, give $20 (2)
20% off sport duo (2)
Save loads on dry cleaning (2)
Trending now (2)
<H3>
3rd level heading
Get ınspired
<H4>
4th level heading
Laundry & fabric care (2)
For the home (2)
Kits & gifts (2)
How-to (2)
Clean talk blog (2)
<H5>
5th level heading
Shop laundry room essentials (2)
Loyalty rewards (2)
Featured product (2)
How-to: washing wool (2)
21 ways to use scented vinegar (4)
<H6>
6th level heading
#customerfavs (2)
Wash & stain bar (3)
All-purpose bleach alternative 32 oz (2)
Glass & mirror cleaner 16 fl oz (2)
Clean detox kit (2)
Alt attributes Arrow up

We found 83 images on this website.
50 ALT attributes are missing on your image tags. The issue affects 30 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on thelaundress.com /css/images/btn-close.png?pdk=12063 1
Image with missing alt attribute found on thelaundress.com https://scontent.cdninstagram.com/v/t51.2885-15/sh0.08/e35/s640x640/81782423_492013131441887_1689923... 2
Image with missing alt attribute found on thelaundress.com https://scontent.cdninstagram.com/v/t51.2885-15/sh0.08/e35/s640x640/79184526_586953735471391_8047584... 2
Image with missing alt attribute found on thelaundress.com https://scontent.cdninstagram.com/v/t51.2885-15/sh0.08/e35/s640x640/75523343_151904739439666_6902865... 2
Image with missing alt attribute found on thelaundress.com https://scontent.cdninstagram.com/v/t51.2885-15/sh0.08/e35/s640x640/79793437_584273742409634_7077903... 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 50 images on thelaundress.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 9.375
  • Likes 2.618
  • Shares 6.501
  • Comments 256

DOMAIN REGISTRAR

Domain Registrar REGISTER.COM, INC.
Registration Date 11/14/2002 21 years, 11 months, 27 days ago
Last Modified 11/08/2017 6 years, 12 months, 2 days ago
Expiration Date 11/14/2021 Expired

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.37.59.48
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5235 : -122.676
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