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SEO Report for themorgan.org

December 5, 2019 1:59 AM
Desktop screen Desktop screenshot for themorgan.org

SEO SCORE

Favicon for themorgan.orgthemorgan.org
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Make all versions of your website point to the same URL.
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OVERVIEW

• Category
Education
• Online since
September 13, 2000 (explore Wayback Machine)
• Age
19 years, 6 months, 23 days
• Alexa Rank
#279.278, themorgan.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on February 5, 2020.
Title Tag
The Morgan Library & Museum, New York, founded by Pierpont Morgan
Length: 69 (recommended: 10 to 70)
Meta Description
Just a short walk from Grand Central and Penn Station, the Morgan is a major exhibition venue for fine art, literature, and music, one of New York's great historic sites, and a wonderful place to dine, shop, and attend a concert or film.
Length: 237 (recommended: 50 to 160)
Google preview
Desktop Version

The Morgan Library & Museum, New York, founded by Pierpont Morgan

https://themorgan.org

Just a short walk from Grand Central and Penn Station, the Morgan is a major exhibition venue for fine art, literature, and music, one of New York's great historic s...

Mobile Version

Favicon for themorgan.org https://themorgan.org

The Morgan Library & Museum, New York, founded by Pierpont Morgan

Just a short walk from Grand Central and Penn Station, the Morgan is a major exhibition venue for fine art, literature, and music,...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by themorgan.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Pennsylvania Station (New York City) Confidence: 81% Arrow up

Pennsylvania Station, also known as New York Penn Station or Penn Station, is the main intercity railroad station in New York City.

Serving more than 600,000 commuter rail and Amtrak passengers a day, it is the busiest passenger transportation facility in the Western Hemisphere.

Penn Station is in the midtown area of Manhattan, close to Herald Square, the Empire State Building, Koreatown, and the Macy's department store.

Entirely underground, it sits beneath Madison Square Garden, between Seventh Avenue and Eighth Avenue and between 31st and 34th Streets.

Morgan Library & Museum Confidence: 73% Arrow up

The Morgan Library & Museum – formerly the Pierpont Morgan Library – is a museum and research library located at 225 Madison Avenue at East 36th Street in the Murray Hill neighborhood of Manhattan, New York City.

It was founded to house the private library of J.

P.

Morgan in 1906, which included manuscripts and printed books, some of them in rare bindings, as well as his collection of prints and drawings.

The library was designed by Charles McKim of the firm of McKim, Mead and White and cost $1.2 million.

It was made a public institution in 1924 by J.

P.

Morgan's son John Pierpont Morgan, Jr., in accordance with his father's will.

Fine art Confidence: 68% Arrow up

In European academic traditions, fine art is art developed primarily for aesthetics or beauty, distinguishing it from applied art that also has to serve some practical function, such as pottery or most metalwork.

New York City Confidence: 66% Arrow
Music Confidence: 62% Arrow

WEBSITE SPEED

themorgan.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.6s

This domain loads at the median speed of 0.6 seconds.

Speed Percentile

93%

themorgan.org is faster than approximately 93 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #279.278 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for themorgan.org

Daily visitors by country

  • themorgan.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (57.2%)
  • Flaf icon for other countryOthers (42.8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #112.155

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How themorgan.org looks like on a mobile device such as an iPhone.

Tablet
How themorgan.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 17% #603020
  • 15% #805030
  • 12% #502010
  • 11% #303030
  • 8% #a06040
  • 7% #b08050
  • 7% #100000
  • 7% #401000
  • 4% #000000
  • 4% #804020
  • 1% #ffffff
  • 1% #201000

Text/code ratio

themorgan.org's text/code ratio is 8.86%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.86%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 17
  • <H2> 1
  • <H3> 6
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Home
Current exhibitions
ıllusions of the photographer: duane michals at the morgan (2)
John singer sargent: portraits in charcoal (2)
Verdi: creating otello and falstaff—highlights from the ricordi archive (2)
<H2>
2nd level heading
Search form
<H3>
3rd level heading
Support the morgan
The morgan shop
Programs
Hours
Stay connected
Alt attributes Arrow up

We found 30 images on this website.
21 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on themorgan.org https://www.themorgan.org/sites/default/files/styles/large__650_x_650_/public/slider-image/Pierpont-... 1
Image with missing alt attribute found on themorgan.org https://www.themorgan.org/sites/default/files/styles/large__650_x_650_/public/slider-image/Michals.j... 1
Image with missing alt attribute found on themorgan.org https://www.themorgan.org/sites/default/files/styles/large__650_x_650_/public/slider-image/Sargent.j... 1
Image with missing alt attribute found on themorgan.org https://www.themorgan.org/sites/default/files/styles/large__650_x_650_/public/slider-image/Verdi.jpg... 1
Image with missing alt attribute found on themorgan.org https://www.themorgan.org/sites/default/files/styles/large__650_x_650_/public/slider-image/guercino_... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 21 images on themorgan.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.028
  • Likes 239
  • Shares 688
  • Comments 101
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 09/13/2000 19 years, 6 months, 23 days ago
Last Modified 09/16/2019 6 months, 20 days ago
Nameservers Arrow up
Host IP Address Country
ara.ns.cloudflare.com 173.245.58.67 Flag for United StatesUnited States
vick.ns.cloudflare.com 2400:cb00:2049:1::adf5:3bf4 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 23.21.149.125
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

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