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Whois & Analysis for thereformation.com

Dec 1, 2019 2:50 am UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for thereformation.com

SEO SCORE

thereformation.com
Make your link ↑ do-follow
90

✅ 10 criteria passed
❌ 1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Style & Fashion
• Online since
March 10, 2004 Explore Wayback Machine
• Age
20 years, 1 month, 16 days
• Alexa Rank
#15.418, thereformation.com is in the world's top 20.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on February 6, 2020.
✅ Title Tag
Reformation | Sustainable Women's Clothing and Accessories - Reformation
Length: 72 (recommended: 10 to 70)
✅ Meta Description
Being naked is the #1 most sustainable option. Reformation is #2. We make sustainable women’s clothing and accessories. Free US shipping and returns.
Length: 151 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Reformation | Sustainable Women's Clothing and Accessories - Reformati...

https://thereformation.com

Being naked is the #1 most sustainable option. Reformation is #2. We make sustainable women’s clothing and accessories. Free US shipping and returns.

Mobile Version

https://thereformation.com

Reformation | Sustainable Women's Clothing and Accessories - Reformati...

Being naked is the #1 most sustainable option. Reformation is #2. We make sustainable women’s clothing and accessories. Free US sh...

✅ Encoding
Great, language/character encoding is specified: utf-8
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://thereformation.com https://www.thereformation.com/
https://thereformation.com https://www.thereformation.com/
http://www.thereformation.com https://www.thereformation.com/
https://www.thereformation.com https://www.thereformation.com/
✅ Robots.txt
https://www.thereformation.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ robots noodp
ⓘ viewport width=device-width, initial-scale=1.0, maximum-scale=5.0, user-scalable=1.0

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by thereformation.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Reformation Confidence: 71% Arrow up

The Reformation (from Latin reformatio, literally "restoration, renewal"), also referred to as the Protestant Reformation and the European Reformation, was a schism from the Roman Catholic Church initiated by Martin Luther and continued by John Calvin, Huldrych Zwingli, and other early Protestant Reformers in 16th century Europe.

The period is usually considered to have begun with the publication of the Ninety-five Theses by Luther in 1517 to the Thirty Years' War and ended with the Peace of Westphalia in 1648.
Clothing Confidence: 67% Arrow up

Clothing (also called clothes and attire) is fiber and textile material worn on the body.

The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies.

The amount and type of clothing worn depends on body type, social, and geographic considerations.

Some clothing types can be gender-specific.

WEBSITE SPEED

✅ thereformation.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

71%

thereformation.com is faster than approximately 71 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #15.418 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • thereformation.com daily visitors distribution - Total: 5 countries
  • Flag for MacaoMacao (4.6%)
  • Flag for United States of AmericaUnited States of America (81.0%)
  • Flag for CanadaCanada (3.3%)
  • Flaf icon for other countryOthers (11.1%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #136.941
Flag for MacaoMacao #283
Flag for United States of AmericaUnited States of America #3.358
Flag for AustraliaAustralia #23.984
Flag for CanadaCanada #11.363
SEE MORE

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How thereformation.com looks like on a mobile device such as an iPhone.

Tablet
How thereformation.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 30% #ffffff
  • 11% #f0f0e0
  • 9% #e0e0e0
  • 8% #f0e0d0
  • 6% #f0f0f0
  • 5% #e0c0a0
  • 4% #fff0e0
  • 3% #f0e0e0
  • 3% #b08090
  • 2% #c09090
  • 2% #a07080
  • 2% #e0d0c0

Text/code ratio

ⓘ thereformation.com's text/code ratio is 1.64%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.64%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 3
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
The reformation
<H2>
2nd level heading
Company
Help
Account
❌ Alt attributes Arrow up

We found 23 images on this website.
4 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on thereformation.com //gepi.global-e.com/content/images/flags/us.png 1
Image with missing alt attribute found on thereformation.com https://media.thereformation.com/image/upload/ar_1.4997070884592854,c_fill/v1/prod/assets/grey-b4250... 1
Image with missing alt attribute found on thereformation.com https://www.facebook.com/tr?id=571594179652980&ev=PageView&noscript=1 1
Image with missing alt attribute found on thereformation.com https://ct.pinterest.com/v3/?tid=2612949610740&pd[em]=&noscript=1 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on thereformation.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 186.217
  • Likes 123.918
  • Shares 55.937
  • Comments 6.362

DOMAIN REGISTRAR

ⓘ Domain Registrar GODADDY.COM, LLC
ⓘ Registration Date 03/10/2004 20 years, 1 month, 16 days ago
ⓘ Last Modified 03/11/2019 5 years, 1 month, 16 days ago
ⓘ Expiration Date 03/10/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1596.awsdns-07.co.uk 205.251.198.60 Flag for United StatesUnited States
ns-774.awsdns-32.net 205.251.195.6 Flag for United StatesUnited States
ns-1507.awsdns-60.org 205.251.197.227 Flag for United StatesUnited States
SEE MORE

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Amazon Technologies Inc.
  • ⓘ IP Address
  • 54.88.229.251
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Virginia , Ashburn
  • ⓘ Latitude and Longitude
  • 39.0438 : -77.4874
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