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Whois & Analysis for thetoyshop.com

Dec 25, 2019 11:21 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
GP & CA Grant
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• Country Code
GB
• Phone Number
REDACTED FOR PRIVACY
• Domain Registrar
Desktop screen Desktop screenshot for thetoyshop.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
August 8, 1996 Explore Wayback Machine
• Age
28 years, 2 months, 29 days
• Alexa Rank
#87.951, thetoyshop.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on May 13, 2020.
Title Tag
Great Value Toys & Games | The Entertainer
Length: 46 (recommended: 10 to 70)
Meta Description
Toys galore! A massive range of toys for children and big kids alike. Click & collect at over 160 UK stores! Order by 7pm for next working day delivery.
Length: 156 (recommended: 50 to 160)
Google preview
Desktop Version

Great Value Toys & Games | The Entertainer

https://thetoyshop.com

Toys galore! A massive range of toys for children and big kids alike. Click & collect at over 160 UK stores! Order by 7pm for next working day delivery.

Mobile Version

https://thetoyshop.com

Great Value Toys & Games | The Entertainer

Toys galore! A massive range of toys for children and big kids alike. Click & collect at over 160 UK stores! Order by 7pm for...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, user-scalable=no
robots index,follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by thetoyshop.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Retail Confidence: 63% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

WEBSITE SPEED

thetoyshop.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

62%

thetoyshop.com is faster than approximately 62 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #87.951 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • thetoyshop.com daily visitors distribution - Total: 3 countries
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (61.2%)
  • Flag for IndiaIndia (4.4%)
  • Flaf icon for other countryOthers (34.4%)

Traffic country ranks

Country Rank
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #2.396
Flag for IndiaIndia #157.535
Flag for TurkeyTurkey #91.583

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How thetoyshop.com looks like on a mobile device such as an iPhone.

Tablet
How thetoyshop.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 8% #ffffff
  • 7% #f0f0e0
  • 7% #90d0b0
  • 6% #70d0b0
  • 6% #4080c0
  • 6% #1060a0
  • 5% #803080
  • 5% #7090c0
  • 4% #b0e0d0
  • 4% #f0ffff
  • 3% #f0f0f0
  • 3% #90e0e0

Text/code ratio

thetoyshop.com's text/code ratio is 3.23%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.23%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 5
  • <H3> 0
  • <H4> 3
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Arts &crafts - up to 50% off!
L.o.l. surprise! - up to 50% off!
Toys under 10 pounds!
Star wars - up to 50% off!
Boxing day deals
<H4>
4th level heading
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Alt attributes Arrow up

We found 35 images on this website.
18 ALT attributes are missing on your image tags. The issue affects 12 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 18 images on thetoyshop.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.269
  • Likes 152
  • Shares 5.535
  • Comments 582

DOMAIN REGISTRAR

Domain Registrar 1&1 IONOS SE
Registration Date 08/08/1996 28 years, 2 months, 29 days ago
Last Modified 08/08/2019 5 years, 3 months ago
Expiration Date 08/07/2020 Expired
Nameservers Arrow up
Host IP Address Country
connie.ns.cloudflare.com 173.245.58.247 Flag for United StatesUnited States
terin.ns.cloudflare.com 173.245.59.236 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.15.60
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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