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Whois & Analysis for tradelab.com

Nov 25, 2019 3:12 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for tradelab.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Advertising
• Online since
• Age
26 years, 4 months, 4 days
• Alexa Rank
#332.504, tradelab.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on December 27, 2019.
Title Tag
Data-Driven Solutions for Marketers I Tradelab.com
Length: 50 (recommended: 10 to 70)
Meta Description
Tradelab offers a suite of site-centric and ad-centric solutions combining operational, technological, and consulting expertise 💡
Length: 132 (recommended: 50 to 160)
Google preview
Desktop Version

Data-Driven Solutions for Marketers I Tradelab.com

https://tradelab.com

Tradelab offers a suite of site-centric and ad-centric solutions combining operational, technological, and consulting expertise 💡

Mobile Version

https://tradelab.com

Data-Driven Solutions for Marketers I Tradelab.com

Tradelab offers a suite of site-centric and ad-centric solutions combining operational, technological, and consulting expertise 💡

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by tradelab.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Marketing Confidence: 70% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Technology Confidence: 68% Arrow up

Technology ("science of craft", from Greek, techne, "art, skill, cunning of hand"; and) is the collection of techniques, skills, s and processes used in the production of goods or services or in the accomplishment of objectives, such as scientific investigation.

Technology can be the knowledge of techniques, processes, and the like, or it can be embedded in machines which can be operated without detailed knowledge of their workings.

WEBSITE SPEED

tradelab.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2s

This domain loads at the median speed of 2 seconds.

Speed Percentile

46%

tradelab.com is faster than approximately 46 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #332.504 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How tradelab.com looks like on a mobile device such as an iPhone.

Tablet
How tradelab.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 52% #ffffff
  • 35% #f0f0f0
  • 2% #f0ffff
  • 1% #fffff0
  • 1% #1060c0
  • 1% #f0f0ff
  • 1% #f0fff0
  • 1% #1050b0
  • 0% #60b0a0
  • 0% #f0f0b0
  • 0% #a0d0c0
  • 0% #50a0e0

Text/code ratio

tradelab.com's text/code ratio is 6.76%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.76%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 1
  • <H3> 20
  • <H4> 7
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Tradelab helps you take back control of your marketing efforts through data solutions
Consulting & data-driven solutions
A global footprint
<H2>
2nd level heading
Data-driven solutions for marketers
<H3>
3rd level heading
Pierre-yves eymard, e-commerce director, orange & sosh
Winning marketing strategies are built with scientific methods
We increase the efficiency of your marketing efforts
Consulting and expertise
Advanced analyses
<H4>
4th level heading
Up to 30% extra turnover
20% overall cost reduction
Managing your cookies
Technical trackers
Audience measurement
Alt attributes Arrow up

We found 33 images on this website.
19 ALT attributes are missing on your image tags. The issue affects 11 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on tradelab.com /wp-content/themes/yootheme/cache/Logo-TB-cac3b021.png 2
Image with missing alt attribute found on tradelab.com https://tradelab.com/wp-content/themes/yootheme/cache/TB-home-9a55a4ec.png 1
- data:image/svg xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="635" h... 1
- data:image/svg xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="45" he... 1
- data:image/svg xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="45" he... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 19 images on tradelab.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 146
  • Likes 0
  • Shares 146
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar OVH SAS
Registration Date 07/02/1998 26 years, 4 months, 4 days ago
Last Modified 12/05/2017 6 years, 11 months, 2 days ago
Expiration Date 12/02/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns110.ovh.net 213.251.188.154 Flag for FranceFrance
ns110.ovh.net 213.251.128.154 Flag for FranceFrance

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • UK2.NET
  • IP Address
  • 109.123.74.41
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Poplar
  • Latitude and Longitude
  • 51.505 : -0.0194504

BUSINESS > ADVERTISING COMPETITORS IN UNITED KINGDOM

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