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SEO Report for bidswitch.net

October 29, 2019 3:28 PM
Desktop screen Desktop screenshot for bidswitch.net

SEO SCORE

Favicon for bidswitch.netbidswitch.net
62

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Business  >  Advertising
• Online since
September 3, 2012 (explore Wayback Machine)
• Age
7 years, 2 months, 14 days
• Alexa Rank
#244.317, bidswitch.net is in the world's top 1 million websites

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SEO

Redirection
bidswitch.net redirects to https://bidswitch.com
SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
BidSwitch | Smart Infrastructure For The Global Programmatic Ecosystem
Length: 70 (recommended: 10 to 70)
Meta Description
BidSwitch is a middleware that allows connected programmatic partners to seamlessly access new platforms and services to optimizing their performance.
Length: 150 (recommended: 50 to 160)
Google preview
Desktop Version

BidSwitch | Smart Infrastructure For The Global Programmatic Ecosystem

http://bidswitch.net

BidSwitch is a middleware that allows connected programmatic partners to seamlessly access new platforms and services to optimizing their performance.

Mobile Version

Favicon for bidswitch.net http://bidswitch.net

BidSwitch | Smart Infrastructure For The Global Programmatic Ecosystem

BidSwitch is a middleware that allows connected programmatic partners to seamlessly access new platforms and services to optimizin...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Resolved URL
http://bidswitch.net https://www.bidswitch.com/
https://bidswitch.net SSL certificate's common name is invalid
http://www.bidswitch.net https://www.bidswitch.com/
https://www.bidswitch.net SSL certificate's common name is invalid
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bidswitch.net.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Middleware Confidence: 83% Arrow up

Middleware is computer software that provides services to software applications beyond those available from the operating system.

It can be described as "software glue".

Ecosystem Confidence: 76% Arrow up

An ecosystem is a community of living organisms in conjunction with the nonliving components of their environment (things like air, water and mineral soil), interacting as a system.

These biotic and abiotic components are regarded as linked together through nutrient cycles and energy flows.

As ecosystems are defined by the network of interactions among organisms, and between organisms and their environment, they can be of any size but usually encompass specific, limited spaces (although some scientists say that the entire planet is an ecosystem).

Mathematical optimization Confidence: 72% Arrow up

In mathematics, computer science and operations research, mathematical optimization, also spelled mathematical optimisation (alternatively named mathematical programming or simply optimization or optimisation), is the selection of a best element (with regard to some criterion) from some set of available alternatives.

Infrastructure Confidence: 71% Arrow up

Infrastructure refers to the fundamental facilities and systems serving a country, city, or area, including the services and facilities necessary for its economy to function.

It typically characterises technical structures such as roads, bridges, tunnels, water supply, sewers, electrical grids, telecommunications, and so forth, and can be defined as "the physical components of interrelated systems providing commodities and services essential to enable, sustain, or enhance societal living conditions.".

Network service Confidence: 71% Arrow up

In computer networking, a network service is an application running at the network application layer and above, that provides data storage, manipulation, presentation, communication or other capability which is often implemented using a client-server or peer-to-peer architecture based on application layer network protocols.

WEBSITE SPEED

bidswitch.net website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

73%

bidswitch.net is faster than approximately 73 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #244.317 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for bidswitch.net

Daily visitors by country

  • bidswitch.net daily visitors distribution - Total: 2 countries
  • Flag for BangladeshBangladesh (9.0%)
  • Flag for MoroccoMorocco (5.4%)
  • Flaf icon for other countryOthers (85.6%)

Traffic country ranks

Country Rank
Flag for BangladeshBangladesh #28.960
Flag for MoroccoMorocco #29.355

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bidswitch.net looks like on a mobile device such as an iPhone.

Tablet
How bidswitch.net looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 43% #e02020
  • 33% #ffffff
  • 5% #e03030
  • 4% #f0f0f0
  • 2% #fff0f0
  • 2% #e08090
  • 1% #fffff0
  • 1% #f0a0a0
  • 1% #c06060
  • 1% #d04040
  • 1% #902020
  • 1% #e05050

Text/code ratio

bidswitch.net's text/code ratio is 3.57%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.57%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 9
  • <H3> 13
  • <H4> 5
  • <H5> 25
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Smart infrastructure for the globalprogrammatic ecosystem_
Providing value across the ecosystem_
Efficiency, transparency and control_ (3)
Bidswitch adopts the trade desk’s unified ıd solution
Temporary user error messages resulting from ssl certificate issue
<H3>
3rd level heading
Bidswitch
Solutions
For agencies
For ssp's
For dsp's
<H4>
4th level heading
Sitting in a unique position in the ecosystem, bidswitch represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies.
Bidswitch brings forward a range of infrastructure, tools and services designed to optimize our partners programmatic trading capabilities.
Bidswitch brings forward a range of infrastructure, tools and services designed to empower our partners trading. (2)
Placeıq was eager to explore a product that claimed to deliver significant cost savings in the midst of these ever changing auction dynamics.
<H5>
5th level heading
Meredith goldman, vp of global partnerships (3)
Greg macdonald, vp, exchange partnerships (2)
Team lead (2)
Technology partner connection & marketplace (3)
Financing, billing reconciliation & processing (3)
Alt attributes Arrow up

We found 55 images on this website.
55 ALT attributes are missing on your image tags. The issue affects 20 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on bidswitch.net https://www.bidswitch.com/wp-content/uploads/2018/08/bidswitch-b.png 4
Image with missing alt attribute found on bidswitch.net https://www.bidswitch.com/wp-content/uploads/2018/08/BSW-Branding2019-Website-Header-Home_SSP-Elemen... 3
Image with missing alt attribute found on bidswitch.net https://www.bidswitch.com/wp-content/uploads/2018/08/BSW-Branding2019-Website-Header-Home_SSP-Elemen... 1
Image with missing alt attribute found on bidswitch.net https://www.bidswitch.com/wp-content/plugins/revslider/admin/assets/images/dummy.png 5
Image with missing alt attribute found on bidswitch.net ../wp-content/uploads/2018/09/BSW-Branding2019-Website-Line_Dark.png 6

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 55 images on bidswitch.net. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 1
  • Likes 0
  • Shares 1
  • Comments 0
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GODADDY.COM, LLC
Registration Date 09/03/2012 7 years, 2 months, 14 days ago
Last Modified 04/17/2017 2 years, 7 months, 3 days ago
Expiration Date 09/03/2022 2 years, 9 months, 20 days from now
Nameservers Arrow up
Host IP Address Country
ns5.iponweb.net 54.246.104.141 Flag for IrelandIreland
ns6.iponweb.net 54.235.241.155 Flag for United StatesUnited States
ns7.iponweb.net 54.215.9.113 Flag for United StatesUnited States

SERVER

  • Service Provider (ISP)
  • UKFAST.NET LIMITED
  • IP Address
  • 185.217.41.108
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Birley Fields
  • Latitude and Longitude
  • 53.4628 : -2.24564

OWNER

The owner has chosen to keep his whois contact information private.
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