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Whois & Analysis for rubiconproject.com

Oct 29, 2019 2:27 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for rubiconproject.com

SEO SCORE

rubiconproject.com
Make your link ↑ do-follow
90

✅ 10 criteria passed
❌ 1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Advertising
• Online since
May 2, 2007 Explore Wayback Machine
• Age
16 years, 11 months, 29 days
• Alexa Rank
#10.875, rubiconproject.com is in the world's top 20.000 websites!

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 5, 2020.
✅ Title Tag
Rubicon Project - Rubicon Project
Length: 34 (recommended: 10 to 70)
✅ Meta Description
Our programmatic advertising exchange helps digital publishers and advertisers execute billions of advertising transactions each month, easily and safely.
Length: 154 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Rubicon Project - Rubicon Project

https://rubiconproject.com

Our programmatic advertising exchange helps digital publishers and advertisers execute billions of advertising transactions each month, easily and safely.

Mobile Version

https://rubiconproject.com

Rubicon Project - Rubicon Project

Our programmatic advertising exchange helps digital publishers and advertisers execute billions of advertising transactions each m...

✅ Encoding
Great, language/character encoding is specified: utf-8
ⓘ Hreflang Tags
Alternate URL Hreflang
https://rubiconproject.com en
https://rubiconproject.com/?lang=fr fr
https://rubiconproject.com/?lang=de de
https://rubiconproject.com/?lang=it it
https://rubiconproject.com/?lang=es es
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✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://rubiconproject.com https://rubiconproject.com/
https://rubiconproject.com https://rubiconproject.com/
http://www.rubiconproject.com https://rubiconproject.com/
https://www.rubiconproject.com https://rubiconproject.com/
✅ Robots.txt
https://rubiconproject.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ robots index,follow,archive
ⓘ viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

ⓘ The owner has associated the following topics to the website.

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by rubiconproject.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Rubicon Project Confidence: 89% Arrow up

Rubicon Project is an online advertising technology firm based in Los Angeles, California.

It helps clients optimize advertising revenue for web sites.
Ad exchange Confidence: 85% Arrow up

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks.

Prices for the inventory are determined through bidding.

The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory.

This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB), and by advertising trade publications such as Advertising Age.
Advertising Confidence: 68% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

WEBSITE SPEED

✅ rubiconproject.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.8s

This domain loads at the median speed of 0.8 seconds.

Speed Percentile

87%

rubiconproject.com is faster than approximately 87 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #10.875 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • rubiconproject.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (4.0%)
  • Flag for IndonesiaIndonesia (3.7%)
  • Flag for SpainSpain (7.0%)
  • Flag for United States of AmericaUnited States of America (20.1%)
  • Flag for Syrian Arab RepublicSyrian Arab Republic (3.4%)
  • Flag for ArgentinaArgentina (4.4%)
  • Flag for BrazilBrazil (4.2%)
  • Flag for AlgeriaAlgeria (3.0%)
  • Flaf icon for other countryOthers (50.2%)

Traffic country ranks

Country Rank
Flag for MoroccoMorocco #6.742
Flag for IndiaIndia #19.794
Flag for IndonesiaIndonesia #4.032
Flag for EgyptEgypt #7.360
Flag for SingaporeSingapore #8.733
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LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How rubiconproject.com looks like on a mobile device such as an iPhone.

Tablet
How rubiconproject.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 34% #102020
  • 25% #000000
  • 19% #405050
  • 8% #304040
  • 7% #203030
  • 2% #b0e070
  • 1% #a0d060
  • 1% #709050
  • 1% #d0d0e0
  • 1% #80a060
  • 0% #507030
  • 0% #406030

Text/code ratio

ⓘ rubiconproject.com's text/code ratio is 4.33%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.33%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 4
  • <H2> 8
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
The global exchangefor advertising
The rubıcon project exchange
And more than 900,000 advertısers bıd for your attentıon
People see ads processed by rubiconproject across 50% of the top websites and apps
<H2>
2nd level heading
What's new
ınsights
For sellers
For buyers
When you use these websıtes and apps, you see ads processed by the rubıcon project exchange
SEE MORE
❌ Alt attributes Arrow up

We found 13 images on this website.
12 ALT attributes are missing on your image tags. The issue affects 11 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on rubiconproject.com https://rubiconproject.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/en.png 1
Image with missing alt attribute found on rubiconproject.com https://rubiconproject.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/fr.png 1
Image with missing alt attribute found on rubiconproject.com https://rubiconproject.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/de.png 1
Image with missing alt attribute found on rubiconproject.com https://rubiconproject.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/it.png 1
Image with missing alt attribute found on rubiconproject.com https://rubiconproject.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/es.png 1
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Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 12 images on rubiconproject.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 332
  • Likes 5
  • Shares 318
  • Comments 9

DOMAIN REGISTRAR

ⓘ Domain Registrar GODADDY.COM, LLC
ⓘ Registration Date 05/02/2007 16 years, 11 months, 29 days ago
ⓘ Last Modified 05/02/2019 4 years, 11 months, 28 days ago
ⓘ Expiration Date 05/02/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1.p14.dynect.net 208.78.70.14 Flag for United StatesUnited States
ns4.p14.dynect.net 204.13.251.14 Flag for United StatesUnited States
ns3.p14.dynect.net 208.78.71.14 Flag for United StatesUnited States
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SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Google LLC
  • ⓘ IP Address
  • 35.192.120.101
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Virginia , Ashburn
  • ⓘ Latitude and Longitude
  • 39.0438 : -77.4874
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