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SEO Report for tripadvisor.ch

December 14, 2019 9:58 PM
Desktop screen Desktop screenshot for tripadvisor.ch

SEO SCORE

Favicon for tripadvisor.chtripadvisor.ch
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Use headings to structure your pages.
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OVERVIEW

• Category
Travel  >  Hotels
• Alexa Rank
#21.159, tripadvisor.ch is in the world's top 50.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by GlobalSign nv-sa is valid from December 4, 2019 to January 28, 2021.
Title Tag
TripAdvisor: Bewertungen lesen, Preise vergleichen & buchen
Length: 63 (recommended: 10 to 70)
Meta Description
Die weltweit größte Reiseplattform: Durchsuchen Sie hunderte Millionen von Bewertungen und Meinungen von Reisenden. Vergleichen Sie die Preise von Hotels, Flügen und Kreuzfahrten. Buchen Sie beliebte Touren und Sehenswürdigkeiten und reservieren Sie Tische in großartigen Restaurants.
Length: 289 (recommended: 50 to 160)
Google preview
Desktop Version

TripAdvisor: Bewertungen lesen, Preise vergleichen & buchen

https://tripadvisor.ch

Die weltweit größte Reiseplattform: Durchsuchen Sie hunderte Millionen von Bewertungen und Meinungen von Reisenden. Vergleichen Sie die Preise von Hotels, Flügen und...

Mobile Version

Favicon for tripadvisor.ch https://tripadvisor.ch

TripAdvisor: Bewertungen lesen, Preise vergleichen & buchen

Die weltweit größte Reiseplattform: Durchsuchen Sie hunderte Millionen von Bewertungen und Meinungen von Reisenden. Vergleichen Si...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.tripadvisor.com/ en
https://www.tripadvisor.co.uk/ en-GB
https://www.tripadvisor.ca/ en-CA
https://fr.tripadvisor.ca/ fr-CA
https://www.tripadvisor.it/ it
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by tripadvisor.ch.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
TripAdvisor Confidence: 88% Arrow up

TripAdvisor ist eine Touristikwebsite, die dem Nutzer individuelle Erfahrungsberichte bietet, um den Urlaub zu planen.

Auf der Seite finden sich Berichte über 1,8 Millionen Geschäfte, 4,2 Millionen Restaurants, 1,1 Millionen Hotels und B&Bs, 830.000 Ferienwohnungen und 730.000 Sehenswürdigkeiten in 135.000 Reisezielen (Stand: Mitte 2016).

Geboten werden Erfahrungsberichte und Beurteilungen von Reisenden, Links zu Berichten aus Zeitungen, Zeitschriften und Reiseführern sowie Reiseforen (elektronische „schwarze Bretter“).

Buchen Confidence: 75% Arrow up

Die Buchen (Fagus) sind die einzige Pflanzengattung der Unterfamilie der Fagoideae innerhalb der Familie der Buchengewächse (Fagaceae).

Die etwa elf Arten besitzen eine weite Verbreitung in den gemäßigten Gebieten der Nordhalbkugel in Nordamerika und Eurasien.

WEBSITE SPEED

tripadvisor.ch website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.3s

This domain loads at the median speed of 2.3 seconds.

Speed Percentile

35%

tripadvisor.ch is faster than approximately 35 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #21.159 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for tripadvisor.ch

Daily visitors by country

  • tripadvisor.ch daily visitors distribution - Total: 1 country
  • Flag for SwitzerlandSwitzerland (85.2%)
  • Flaf icon for other countryOthers (14.8%)

Traffic country ranks

Country Rank
Flag for SwitzerlandSwitzerland #128

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How tripadvisor.ch looks like on a mobile device such as an iPhone.

Tablet
How tripadvisor.ch looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 44% #f0f0f0
  • 27% #ffffff
  • 3% #d0e0f0
  • 3% #c0e0f0
  • 2% #6080b0
  • 2% #f0ffff
  • 2% #b0d0f0
  • 2% #b0c0d0
  • 1% #b0b090
  • 1% #c0c090
  • 1% #a09080
  • 1% #e0e0d0

Text/code ratio

tripadvisor.ch's text/code ratio is 0.92%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.92%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

We did not find HTML headings (<H1> to <H6>) on this page.

tripadvisor.ch currently has 0 HTML heading tags. Each page should have one, and only one, <H1> tag. Use phrases in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

  • <H1> 0
  • <H2> 0
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
Alt attributes Arrow up

We found 20 images on this website.
15 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 15 images on tripadvisor.ch. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 186
  • Likes 52
  • Shares 125
  • Comments 9
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Verizon Communications
  • IP Address
  • 192.229.182.112
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724

TRAVEL > HOTELS COMPETITORS IN UNITED STATES

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