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SEO Report for umb.edu

November 30, 2019 9:40 PM
Desktop screen Desktop screenshot for umb.edu

SEO SCORE

Favicon for umb.eduumb.edu
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Society
• Online since
• Age
33 years, 7 months, 21 days
• Alexa Rank
#43.288, umb.edu is in the world's top 50.000 websites!
• Owner
University of Massachusetts at Boston (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Sectigo Limited is valid from July 6, 2019 to October 4, 2020.
Title Tag
University of Massachusetts Boston
Length: 34 (recommended: 10 to 70)
Meta Description
The oceanfront campus is minutes from downtown Boston and nationally recognized as a student-centered urban public research university.
Length: 135 (recommended: 50 to 160)
Google preview
Desktop Version

University of Massachusetts Boston

https://umb.edu

The oceanfront campus is minutes from downtown Boston and nationally recognized as a student-centered urban public research university.

Mobile Version

Favicon for umb.edu https://umb.edu

University of Massachusetts Boston

The oceanfront campus is minutes from downtown Boston and nationally recognized as a student-centered urban public research univer...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by umb.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
University of Massachusetts Boston Confidence: 90% Arrow up

The University of Massachusetts Boston, also known as UMass Boston, is an urban public research university and the third-largest campus in the five-campus University of Massachusetts system.

Public university Confidence: 68% Arrow up

A public university is a university that is predominantly funded by public means through a national or subnational government, as opposed to private universities.

Whether a national university is considered public varies from one country (or region) to another, largely depending on the specific education landscape.

Campus Confidence: 67% Arrow
Urban area Confidence: 65% Arrow
Downtown Boston Confidence: 63% Arrow

WEBSITE SPEED

umb.edu website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

45%

umb.edu is faster than approximately 45 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #43.288 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for umb.edu

Daily visitors by country

  • umb.edu daily visitors distribution - Total: 6 countries
  • Flag for IndiaIndia (4.3%)
  • Flag for PakistanPakistan (3.5%)
  • Flag for United States of AmericaUnited States of America (65.3%)
  • Flaf icon for other countryOthers (26.9%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #85.018
Flag for PakistanPakistan #11.281
Flag for United States of AmericaUnited States of America #9.620
Flag for Saudi ArabiaSaudi Arabia #11.261
Flag for United Arab EmiratesUnited Arab Emirates #14.816

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How umb.edu looks like on a mobile device such as an iPhone.

Tablet
How umb.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 34% #f0f0f0
  • 18% #ffffff
  • 15% #d0d0d0
  • 4% #006090
  • 4% #505060
  • 3% #3070a0
  • 3% #f0ffff
  • 2% #f0f0ff
  • 2% #4080a0
  • 2% #fff0f0
  • 1% #106090
  • 1% #fff0ff

Text/code ratio

umb.edu's text/code ratio is 2.29%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.29%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 2
  • <H4> 8
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
News
Upcoming events
<H4>
4th level heading
ıt’s not too early to apply
Put an end to hunger today
Winter 2020: january 6-24
Online programs
Dorchester artists featured in university hall gallery through march 13
Alt attributes Arrow up

We found 7 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on umb.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.156
  • Likes 654
  • Shares 1.247
  • Comments 255
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 07/10/1986 33 years, 7 months, 21 days ago
Last Modified 06/26/2019 8 months, 5 days ago
Expiration Date 07/31/2022 2 years, 5 months, 4 days from now

SERVER

Server map
  • Service Provider (ISP)
  • ipHouse
  • IP Address
  • 216.243.141.139
  • Country
  • Flag for United StatesUnited States
  • Region
  • Minnesota , Rochester
  • Latitude and Longitude
  • 44.064 : -92.4957

OWNER

The owner's whois contact information is public.
Organization
University of Massachusetts at Boston
Address
100 Morrissey Blvd 100 Morrissey Blvd.
City
Boston
Zip
02125
State
MA
Country
USA
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