mobile
Mobile menu

SEO Report for umich.edu

December 20, 2019 12:20 PM
Desktop screen Desktop screenshot for umich.edu

SEO SCORE

Favicon for umich.eduumich.edu
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
Arrow

OVERVIEW

• Category
News / Weather / Information
• Online since
October 7, 1985 (explore Wayback Machine)
• Age
34 years, 8 months, 29 days
• Alexa Rank
#2.412, umich.edu is in the world's top 5.000 websites!
• Owner
University of Michigan -- ITD (See more)

FREE FORM BUILDER

Representation of an online Form

Free online forms for your website

Use our free online form builder to create any type of form for umich.edu.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


opens a new window

SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Internet2 is valid from February 12, 2018 to February 12, 2021.
Title Tag
University of Michigan
Length: 22 (recommended: 10 to 70)
Meta Description
A top-ranked public university, the University of Michigan has a tradition of excellence in research, learning and teaching, sports and the arts, and more.
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

University of Michigan

https://umich.edu

A top-ranked public university, the University of Michigan has a tradition of excellence in research, learning and teaching, sports and the arts, and more.

Mobile Version

Favicon for umich.edu https://umich.edu

University of Michigan

A top-ranked public university, the University of Michigan has a tradition of excellence in research, learning and teaching, sport...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by umich.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
University of Michigan Confidence: 87% Arrow up

The University of Michigan (U-M, UM, UMich, or U of M), frequently referred to simply as "Michigan," is a public research university in Ann Arbor, Michigan, United States.

Founded in 1817 in Detroit as the Catholepistemiad, or University of Michigania, 20 years before the Michigan Territory became a state, the University of Michigan is the state's oldest university.

In 1821, the university was officially renamed the University of Michigan.

It moved to Ann Arbor in 1837 onto of what is now known as Central Campus.

Since its establishment in Ann Arbor, the university campus has expanded to include more than 584 major buildings with a combined area of more than spread out over a Central Campus and North Campus, two satellite campuses in Flint and Dearborn, and a Center in Detroit.

The University was a founding member of the Association of American Universities.

Public university Confidence: 78% Arrow up

A public university is a university that is predominantly funded by public means through a national or subnational government, as opposed to private universities.

Whether a national university is considered public varies from one country (or region) to another, largely depending on the specific education landscape.

College and university rankings Confidence: 71% Arrow up

College and university rankings are rankings of institutions in higher education ordered by various combinations of various factors.

Rankings have most often been conducted by magazines, newspapers, websites, governments, or academics.

In addition to ranking entire institutions, organizations perform rankings of specific programs, departments, and schools.

Various rankings consider combinations of measures of funding and endowment, research excellence and/or influence, specialization expertise, admissions, student options, award numbers, internationalization, graduate employment, industrial linkage, historical reputation and other criteria.

Various rankings mostly evaluating on institutional output by research.

Some rankings evaluate institutions within a single country, while others assess institutions worldwide.

The subject has produced much debate about rankings' usefulness and accuracy.

The expanding diversity in rating methodologies and accompanying criticisms of each indicate the lack of consensus in the field.

The variety of academic rankings provide a comprehensive overview and insightful overlook of different academic institutions on composite capabilities in academia.

Whilst United Nations advocates for the beneficial role that higher education could be the common good of social leverage and educating skills to equip everyone participated, yet college ranking is a transparent tool for a fair evaluation for the public.

Research Confidence: 70% Arrow up

Research comprises "creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications." It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories.

A research project may also be an expansion on past work in the field.

Research projects can be used to develop further knowledge on a topic, or in the example of a school research project, they can be used to further a student's research prowess to prepare them for future jobs or reports.

To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole.

The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, or the research and development (R&D) of methods and systems for the advancement of human knowledge.

Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences.

There are several forms of research: scientific, humanities, artistic, economic, social, business, marketing, practitioner research, life, technological,etc.

Liberal arts education Confidence: 68% Arrow

WEBSITE SPEED

umich.edu website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

64%

umich.edu is faster than approximately 64 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #2.412 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for umich.edu

Daily visitors by country

  • umich.edu daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (9.0%)
  • Flag for United States of AmericaUnited States of America (55.4%)
  • Flaf icon for other countryOthers (35.6%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #2.326
Flag for IndonesiaIndonesia #4.813
Flag for EgyptEgypt #5.351
Flag for TurkeyTurkey #7.241
Flag for MalaysiaMalaysia #1.669

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How umich.edu looks like on a mobile device such as an iPhone.

Tablet
How umich.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 24% #d0c0b0
  • 17% #c0b0a0
  • 17% #c0a090
  • 14% #505050
  • 7% #204070
  • 4% #103060
  • 3% #000000
  • 3% #004070
  • 2% #606060
  • 2% #003050
  • 2% #707070
  • 1% #808080

Text/code ratio

umich.edu's text/code ratio is 11.01%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 11.01%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 8
  • <H3> 8
  • <H4> 6
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
University of michigan (2)
<H2>
2nd level heading
ınclusive play
A world without ıce
What humans want in an automated car
Desı opens its 5,000 eyes
News
<H3>
3rd level heading
Menu
2019 annual report
News
Public engagement
ın the news
<H4>
4th level heading
Visit michigan news
Visit key ıssues
Visit public engagement
See more ın the news
Visit happening @ michigan
Alt attributes Arrow up

We found 36 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on umich.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.275
  • Likes 1.437
  • Shares 3.400
  • Comments 438
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 10/07/1985 34 years, 8 months, 29 days ago
Last Modified 12/09/2019 6 months, 26 days ago
Expiration Date 07/31/2021 1 year, 28 days from now

SERVER

Server map
  • Service Provider (ISP)
  • University of Michigan
  • IP Address
  • 141.211.243.251
  • Country
  • Flag for United StatesUnited States
  • Region
  • Michigan , Ann Arbor
  • Latitude and Longitude
  • 42.3068 : -83.7059

OWNER

The owner's whois contact information is public.
Organization
University of Michigan -- ITD
Address
ITCS, Arbor Lakes 4251 Plymouth Road
City
Ann Arbor
Zip
48105
State
MI
Country
USA
Add a beautiful, spam free contact form to your website in minutes.

NEWS / WEATHER / INFORMATION COMPETITORS IN UNITED STATES

BROWSE SEO REPORTS

SHARE