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SEO Report for unc.edu

December 9, 2019 2:39 AM
Desktop screen Desktop screenshot for unc.edu

SEO SCORE

Favicon for unc.eduunc.edu
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Category
Education  >  College / Graduate School
• Online since
• Age
34 years, 8 months, 24 days
• Alexa Rank
#4.835, unc.edu is in the world's top 5.000 websites!
• Owner
University of North Carolina at Chapel Hill (See more)

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Internet2 has expired on February 11, 2021.
Title Tag
The University of North Carolina at Chapel Hill
Length: 47 (recommended: 10 to 70)
Meta Description
The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best value for academic quality in U.S. public higher education.
Length: 347 (recommended: 50 to 160)
Google preview
Desktop Version

The University of North Carolina at Chapel Hill

https://unc.edu

The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research an...

Mobile Version

Favicon for unc.edu https://unc.edu

The University of North Carolina at Chapel Hill

The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known f...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by unc.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Association of American Universities Confidence: 90% Arrow up

The Association of American Universities (AAU) is an international organization of leading research universities devoted to maintaining a strong system of academic research and education.

It consists of 60 universities in the United States (both public and private) and two universities in Canada.

University of North Carolina at Chapel Hill Confidence: 90% Arrow up

The University of North Carolina at Chapel Hill, also known as UNC, or simply Carolina, is a public research university located in Chapel Hill, North Carolina, United States.

It is one of the 17 campuses of the University of North Carolina system.

After being chartered in 1789, the university first began enrolling students in 1795, which also allows it to be one of three schools to claim the title of the oldest public university in the United States.

Public university Confidence: 79% Arrow up

A public university is a university that is predominantly funded by public means through a national or subnational government, as opposed to private universities.

Whether a national university is considered public varies from one country (or region) to another, largely depending on the specific education landscape.

Higher education Confidence: 74% Arrow up

Higher education, post-secondary education, or third level education is an optional final stage of formal learning that occurs after completion of secondary education.

Often delivered at universities, academies, colleges, seminaries, conservatories, and institutes of technology, higher education is also available through certain college-level institutions, including vocational schools, trade schools, and other career colleges that award academic degrees or professional certifications.

Tertiary education at non-degree level is sometimes referred to as further education or continuing education as distinct from higher education.

Education Confidence: 73% Arrow up

Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Educational methods include storytelling, discussion, teaching, training, and directed research.

Education frequently takes place under the guidance of educators, but learners may also educate themselves.

Education can take place in formal or informal settings and any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational.

The methodology of teaching is called pedagogy.

WEBSITE SPEED

unc.edu website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

66%

unc.edu is faster than approximately 66 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #4.835 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for unc.edu

Daily visitors by country

  • unc.edu daily visitors distribution - Total: 11 countries
  • Flag for IndiaIndia (5.7%)
  • Flag for United States of AmericaUnited States of America (68.3%)
  • Flag for CanadaCanada (16.5%)
  • Flaf icon for other countryOthers (10.2%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #9.575
Flag for MalaysiaMalaysia #5.430
Flag for PhilippinesPhilippines #2.479
Flag for PakistanPakistan #7.073
Flag for United States of AmericaUnited States of America #1.229

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How unc.edu looks like on a mobile device such as an iPhone.

Tablet
How unc.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 19% #4090c0
  • 10% #909080
  • 8% #a0a090
  • 7% #c0c0b0
  • 6% #b0b0a0
  • 5% #d0d0c0
  • 5% #3080c0
  • 5% #909090
  • 3% #d0d0d0
  • 3% #a09060
  • 3% #50a0d0
  • 2% #f0f0f0

Text/code ratio

unc.edu's text/code ratio is 4.71%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.71%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 8
  • <H3> 16
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Home
<H2>
2nd level heading
Normal
Top level navigation
Ending the epidemic
Top stories
Discover unc-chapel hill
<H3>
3rd level heading
Featured
A stitch in time
Well said: this is your brain on stress
#gdtbath: jeromy rech
Solar that sells
Alt attributes Arrow up

We found 30 images on this website.
9 ALT attributes are missing on your image tags. The issue affects 7 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 9 images on unc.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.996
  • Likes 758
  • Shares 2.117
  • Comments 121
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 06/17/1986 34 years, 8 months, 24 days ago
Last Modified 07/12/2019 1 year, 7 months, 29 days ago
Expiration Date 07/31/2022 1 year, 4 months, 25 days from now

SERVER

Server map
  • Service Provider (ISP)
  • UNC-CH - University of North Carolina at Chapel Hill
  • IP Address
  • 152.2.64.93
  • Country
  • Flag for United StatesUnited States
  • Region
  • North Carolina , Chapel Hill
  • Latitude and Longitude
  • 36.0541 : -79.1055

OWNER

The owner's whois contact information is public.
Organization
University of North Carolina at Chapel Hill
Address
ITS - CB#1150 440 West Franklin Street
City
Chapel Hill
Zip
27599
State
NC
Country
USA
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EDUCATION > COLLEGE / GRADUATE SCHOOL COMPETITORS IN UNITED STATES

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