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Whois & Analysis for urbandecay.com

Dec 20, 2019 7:14 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
L'Oreal USA Inc.
• Organization
L'Oreal USA Inc.
• Address
575 5TH AVE
• City
NEW YORK
• Zip Code
10017-2422
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for urbandecay.com
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
L'Oreal USA Inc. See more
• Category
Style & Fashion  >  Beauty
• Online since
November 2, 1995 Explore Wayback Machine
• Age
29 years, 3 days
• Alexa Rank
#89.614, urbandecay.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Makeup for Eyes, Lips & Face | Urban Decay
Length: 46 (recommended: 10 to 70)
Meta Description
Badass cruelty-free, high-pigment makeup. Color that goes all day and lasts all night. Unsubscribe from beauty telling you to be pretty. Be PRETTY DIFFERENT.
Length: 157 (recommended: 50 to 160)
Google preview
Desktop Version

Makeup for Eyes, Lips & Face | Urban Decay

http://urbandecay.com

Badass cruelty-free, high-pigment makeup. Color that goes all day and lasts all night. Unsubscribe from beauty telling you to be pretty. Be PRETTY DIFFERENT.

Mobile Version

http://urbandecay.com

Makeup for Eyes, Lips & Face | Urban Decay

Badass cruelty-free, high-pigment makeup. Color that goes all day and lasts all night. Unsubscribe from beauty telling you to be p...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index, follow
viewport user-scalable=0, width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by urbandecay.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Urban Decay (cosmetics) Confidence: 87% Arrow up

Urban Decay, an American cosmetics brand headquartered in Newport Beach, California, is a subsidiary of French cosmetics company L'Oréal.

Pigment Confidence: 77% Arrow up

A pigment is a material that changes the color of reflected or transmitted light as the result of wavelength-selective absorption.

This physical process differs from fluorescence, phosphorescence, and other forms of luminescence, in which a material emits light.

Cruelty-free Confidence: 71% Arrow up

In the animal rights movement, cruelty-free is a label for products or activities that do not harm or kill animals.

Products tested on animals are not considered cruelty-free, since these tests are often painful and cause the suffering of millions of animals every year.

Cosmetics Confidence: 71% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.

Face Confidence: 67% Arrow

WEBSITE SPEED

urbandecay.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.2s

This domain loads at the median speed of 2.2 seconds.

Speed Percentile

37%

urbandecay.com is faster than approximately 37 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #89.614 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • urbandecay.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (70.0%)
  • Flaf icon for other countryOthers (30%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #19.541

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How urbandecay.com looks like on a mobile device such as an iPhone.

Tablet
How urbandecay.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 18% #808080
  • 14% #100010
  • 11% #605030
  • 11% #f0f0f0
  • 11% #ffffff
  • 7% #202010
  • 6% #403020
  • 5% #9070b0
  • 5% #8060a0
  • 3% #a070c0
  • 2% #705090
  • 1% #704080

Text/code ratio

urbandecay.com's text/code ratio is 10.59%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.59%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 6
  • <H3> 1
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Urban decay cosmetics
<H2>
2nd level heading
What's trending (2)
Log ın / sıgn up now
Vıew my dashboard
Get your fıx
The ultravıolet edge
<H3>
3rd level heading
About us
Alt attributes Arrow up

We found 23 images on this website.
6 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on urbandecay.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 8.199
  • Likes 3.825
  • Shares 4.150
  • Comments 224

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 11/02/1995 29 years, 3 days ago
Last Modified 08/08/2017 7 years, 2 months, 29 days ago
Expiration Date 11/01/2022 Expired
Nameservers Arrow up
Host IP Address Country
ns-1470.awsdns-55.org 205.251.197.190 Flag for United StatesUnited States
ns-460.awsdns-57.com 205.251.193.204 Flag for United StatesUnited States
ns-1595.awsdns-07.co.uk 205.251.198.59 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 54.231.114.217
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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