usability.gov Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.

OVERVIEW

• Domain Owner

Private

• Category

Law, Government, & Politics > Government Resources

• Alexa Rank

#86.277, usability.gov is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on November 16, 2020.

✅ Title Tag

Home | Usability.gov
Length: 20 (recommended: 10 to 70)

✅ Meta Description

Usability.gov is the one-stop source for user experience best practices and strategies. Learn how to create more usable, useful, and accessible websites.
Length: 153 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

Home | Usability.gov

https://usability.gov

Usability.gov is the one-stop source for user experience best practices and strategies. Learn how to create more usable, useful, and accessible websites.

Mobile Version

https://usability.gov

Home | Usability.gov

Usability.gov is the one-stop source for user experience best practices and strategies. Learn how to create more usable, useful, a...

✅ Encoding

Great, language/character encoding is specified: utf-8

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://usability.gov	https://www.usability.gov/
https://usability.gov	https://www.usability.gov/
http://www.usability.gov	https://www.usability.gov/
https://www.usability.gov	https://www.usability.gov/

✅ Robots.txt

https://www.usability.gov/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width
ⓘ author	Assistant Secretary for Public Affairs

SEMANTIC ANALYSIS

ⓘ The owner has associated the following topics to the website.

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by usability.gov.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Usability Confidence: 78%

Usability is the ease of use and learnability of a human-made object such as a tool or device. In software engineering, usability is the degree to which a software can be used by specified consumers to achieve quantified objectives with effectiveness, efficiency, and satisfaction in a quantified context of use.

User experience Confidence: 75%

User experience (UX) refers to a person's emotions and attitudes about using a particular product, system or service. It includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency. User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system. User experience is dynamic as it is constantly modified over time due to changing usage circumstances and changes to individual systems as well as the wider usage context in which they can be found.

Website Confidence: 70%

A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server. A website may be accessible via a public Internet Protocol (IP) network, such as the Internet, or a private local area network (LAN), by referencing a uniform resource locator (URL) that identifies the site.

Best practice Confidence: 68%

A best practice is a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means or because it has become a standard way of doing things, e.g., a standard way of complying with legal or ethical requirements.

Accessibility Confidence: 67%

WEBSITE SPEED

✅ usability.gov website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

63%

usability.gov is faster than approximately 63 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #86.277 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

India (24.7%)
Pakistan (6.1%)
United States of America (32.1%)
Iran (Islamic Republic of) (3.2%)
Others (33.9%)

Traffic country ranks

Country	Rank
India	#38.334
Bangladesh	#18.963
Turkey	#81.023
Pakistan	#21.902
United States of America	#55.425
Iran (Islamic Republic of)	#58.962

LAYOUT

ⓘ Doctype HTML 4.01

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How usability.gov looks like on a mobile device such as an iPhone.

Tablet
How usability.gov looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

50% #f0f0e0
14% #f0f0f0
10% #ffffff
3% #108090
2% #c0d0e0
2% #f0ffff
2% #a07030
1% #a0c0d0
1% #80b0b0
1% #fff0f0
1% #3090a0
1% #50a0a0

Text/code ratio

ⓘ usability.gov's text/code ratio is 4.42%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 4.42%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 0
<H2> 5
<H3> 0
<H4> 0
<H5> 0
<H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

2^nd level heading
Recruiting participants & the legend of “the general public”
Basics of user experience
Content strategy
Project management
Visual design

❌ Alt attributes

We found 16 images on this website.
3 ALT attributes are missing on your image tags.

Image	Image URL	Occurrences
	/sites/default/themes/usability/css/images/methods_icon_1.png	1
	/sites/default/themes/usability/css/images/resources%26templates_icon_1.png	1
	/sites/default/themes/usability/css/images/guidelines_icon_1.png	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on usability.gov. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 35 links on the homepage of this website.

ⓘ Internal links : 22

Anchor	Type	URL
	image	/
What & Why of Usability	text	/what-and-why/index.html
How To & Tools	text	/how-to-and-tools/index.html
Get Involved	text	/get-involved/index.html
	image	/how-to-and-tools/methods/index.html
	image	/how-to-and-tools/resources/templates.html
Recruiting Participants & the Legend of “The General Public”	text	https://www.usability.gov/get-involved/blog/2015/07/recruiting-participants.html
	image	/get-involved/blog/2015/07/recruiting-participants.html
Recruiting the correct participants for your test is worth the effort and the benefits show not only...	text	https://www.usability.gov/get-involved/blog/2015/07/recruiting-participants.html
Basics of User Experience	text	https://www.usability.gov/what-and-why/user-experience.html
Learn the basics of user experience by reading the overviews and understanding the benefits.	text	https://www.usability.gov/what-and-why/user-experience.html
Content Strategy	text	https://www.usability.gov/what-and-why/content-strategy.html
Create useful and usable content by planning the creation, delivery and governance models behind it.	text	https://www.usability.gov/what-and-why/content-strategy.html
Project Management	text	https://www.usability.gov/what-and-why/project-management.html
Project management focuses on planning and organizing a project and its resources.	text	https://www.usability.gov/what-and-why/project-management.html
Visual Design	text	https://www.usability.gov/what-and-why/visual-design.html
Learn how to use images, colors, fonts, and other elements to create the look and feel.	text	https://www.usability.gov/what-and-why/visual-design.html
	image	https://www.usability.gov/
	image	/rss.xml
About Us	text	/about-us/index.html
Tour the Site	text	/site-tour.html
Widgets & Badges	text	/stay-connected/index.html

ⓘ External links : 13

Anchor	Type	URL
	image	https://guidelines.usability.gov/
	image	https://twitter.com/usabilitygov
Accessibility	text	http://www.hhs.gov/accessibility.html
Privacy Policy	text	http://www.hhs.gov/privacy.html
FOIA	text	http://www.hhs.gov/foia/
Disclaimers	text	http://www.hhs.gov/disclaimer.html
Plain Writing	text	http://www.hhs.gov/open/plain-writing/index.html
No FEAR	text	http://www.hhs.gov/asa/eeo/resources/index.html
Viewers & Players	text	http://www.hhs.gov/plugins.html
WhiteHouse.gov	text	http://www.whitehouse.gov/
USA.gov	text	http://www.usa.gov/
GobiernoUSA.gov	text	http://www.gobiernousa.gov/
U.S. Department of Health & Human Services	text	http://www.hhs.gov

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.