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Whois & Analysis for visitscotland.com

Nov 26, 2019 11:13 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
VisitScotland
• Address
REDACTED FOR PRIVACY, REDACTED FOR PRIVACY, REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• Country Code
GB
• Phone Number
REDACTED FOR PRIVACY
• Domain Registrar
Desktop screen Desktop screenshot for visitscotland.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Technology & Computing
• Online since
March 31, 1998 Explore Wayback Machine
• Age
26 years, 7 months, 7 days
• Alexa Rank
#60.171, visitscotland.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on January 11, 2020.
Title Tag
VisitScotland - Scotland's National Tourist Organisation
Length: 56 (recommended: 10 to 70)
Meta Description
Welcome to Scotland! Discover fantastic things to do, holiday inspiration, places to stay, local tips & more, from the official Scottish tourist board.
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

VisitScotland - Scotland's National Tourist Organisation

https://visitscotland.com

Welcome to Scotland! Discover fantastic things to do, holiday inspiration, places to stay, local tips & more, from the official Scottish tourist board.

Mobile Version

https://visitscotland.com

VisitScotland - Scotland's National Tourist Organisation

Welcome to Scotland! Discover fantastic things to do, holiday inspiration, places to stay, local tips & more, from the officia...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by visitscotland.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
VisitScotland Confidence: 87% Arrow up

VisitScotland, formerly the Scottish Tourist Board, is the national tourism agency for Scotland.

It is an executive non-departmental public body of the Scottish Government, with offices in Edinburgh, Inverness, and London as well as other parts of Scotland.

It operates alongside VisitBritain, an organisation with a similar remit for Great Britain as a whole.

Kingdom of Scotland Confidence: 79% Arrow up

The Kingdom of Scotland was a state in northwest Europe traditionally said to have been founded in 843, which joined with the Kingdom of England to form a unified Kingdom of Great Britain in 1707.

Its territories expanded and shrank, but it came to occupy the northern third of the island of Great Britain, sharing a land border to the south with the Kingdom of England.

It suffered many invasions by the English, but under Robert I it fought a successful war of independence and remained a distinct state in the late Middle Ages.

In 1603, James VI of Scotland became King of England, joining Scotland with England in a personal union.

In 1707, the two kingdoms were united to form the Kingdom of Great Britain under the terms of the Acts of Union.

From the final capture of the Royal Burgh of Berwick by the Kingdom of England in 1482 (following the annexation of the Northern Isles from the Kingdom of Norway in 1472) the territory of the Kingdom of Scotland corresponded to that of modern-day Scotland, bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the southwest.

Holiday Confidence: 63% Arrow

WEBSITE SPEED

visitscotland.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.9s

This domain loads at the median speed of 2.9 seconds.

Speed Percentile

26%

visitscotland.com is faster than approximately 26 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #60.171 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • visitscotland.com daily visitors distribution - Total: 3 countries
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (63.2%)
  • Flag for United States of AmericaUnited States of America (9.8%)
  • Flaf icon for other countryOthers (27%)

Traffic country ranks

Country Rank
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #1.661
Flag for United States of AmericaUnited States of America #86.764
Flag for Russian FederationRussian Federation #131.006

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How visitscotland.com looks like on a mobile device such as an iPhone.

Tablet
How visitscotland.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 30% #f0f0f0
  • 13% #ffffff
  • 6% #604070
  • 4% #7080a0
  • 4% #403060
  • 4% #d0c0c0
  • 3% #5070a0
  • 3% #8090b0
  • 3% #304080
  • 3% #b0b0c0
  • 3% #a0a0b0
  • 2% #306090

Text/code ratio

visitscotland.com's text/code ratio is 9.17%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.17%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 17
  • <H3> 23
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Welcome to scotland
<H2>
2nd level heading
Unusual accommodation
Scotland's tallest peak
How to have the perfect scottish holiday
Visitscotland icentres
Explore scotland's themed years
<H3>
3rd level heading
Events
Accommodation ideas
Holiday& breaks
Activities
Attractions
<H4>
4th level heading
Cookie policy
Alt attributes Arrow up

We found 16 images on this website.
7 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on visitscotland.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 39.609
  • Likes 27.490
  • Shares 9.173
  • Comments 2.946

DOMAIN REGISTRAR

Domain Registrar DEMYS LIMITED
Registration Date 03/31/1998 26 years, 7 months, 7 days ago
Last Modified 01/12/2019 5 years, 9 months, 25 days ago
Expiration Date 03/30/2020 Expired
Nameservers Arrow up
Host IP Address Country
drachma.ossian.net 62.232.212.28 Flag for United KingdomUnited Kingdom
gourde.ossian.net 81.139.49.116 Flag for United KingdomUnited Kingdom
pataca.ossian.net 62.254.223.189 Flag for United KingdomUnited Kingdom

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Vialtus Solutions
  • IP Address
  • 62.232.212.28
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Reading
  • Latitude and Longitude
  • 51.4259 : -0.975593
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