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Whois & Analysis for poolcorp.com

Nov 26, 2019 11:08 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Alliance Trading Inc.
• Organization
Alliance Trading Inc.
• City
Covington
• Zip Code
70443
• State
LA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for poolcorp.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Alliance Trading Inc. See more
• Category
Sports  >  Swimming
• Online since
September 16, 2002 Explore Wayback Machine
• Age
22 years, 1 month, 19 days
• Alexa Rank
#142.525, poolcorp.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 18, 2020.
Title Tag
Swimming Pool Supplies Distributors | NPT Backyard App | Backyard Living Industries | POOLCORP.COM
Length: 98 (recommended: 10 to 70)
Meta Description
World's largest wholesale distributor of swimming pool supplies, parts and outdoor living products for builders, retailers, service companies & contractors. ...
Length: 164 (recommended: 50 to 160)
Google preview
Desktop Version

Swimming Pool Supplies Distributors | NPT Backyard App | Backyard Livi...

https://poolcorp.com

World's largest wholesale distributor of swimming pool supplies, parts and outdoor living products for builders, retailers, service companies & contractors. ...

Mobile Version

https://poolcorp.com

Swimming Pool Supplies Distributors | NPT Backyard App | Backyard Livi...

World's largest wholesale distributor of swimming pool supplies, parts and outdoor living products for builders, retailers, servic...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by poolcorp.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Service (economics) Confidence: 72% Arrow up

In economics, a service is a transaction in which no physical goods is transferred from the seller to the buyer.

The benefits of such a service are held to be demonstrated by the buyer's willingness to make the exchange.

Public services are those that society (nation state, fiscal union, region) as a whole pays for.

Using resources, skill, ingenuity, and experience, service providers benefit service consumers.

Distribution (business) Confidence: 72% Arrow up

Distribution (or place) is one of the four elements of the marketing mix.

Distribution is the process of making a product or service available for the consumer or business user that needs it.

This can be done directly by the producer or service provider, or using indirect channels with intermediaries.

Wholesaling Confidence: 72% Arrow up

Wholesaling, jobbing, or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional, or other professional business users; or to other wholesalers and related subordinated services.

In general, it is the sale of goods to anyone other than a standard consumer.

Retail Confidence: 71% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Product (business) Confidence: 70% Arrow up

In marketing, a product is anything that can be offered to a market that might satisfy a want or need.

In retailing, products are called merchandise.

In manufacturing, products are bought as raw materials and sold as finished goods.

A service is another common product type.

WEBSITE SPEED

poolcorp.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

74%

poolcorp.com is faster than approximately 74 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #142.525 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • poolcorp.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (91.8%)
  • Flaf icon for other countryOthers (8.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #45.262

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How poolcorp.com looks like on a mobile device such as an iPhone.

Tablet
How poolcorp.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 23% #202010
  • 21% #808070
  • 19% #101000
  • 7% #909090
  • 4% #ffffff
  • 4% #305070
  • 3% #406080
  • 3% #204060
  • 3% #a0a0a0
  • 3% #f0f0f0
  • 3% #8090a0
  • 2% #505020

Text/code ratio

poolcorp.com's text/code ratio is 9.97%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.97%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 2
  • <H3> 11
  • <H4> 6
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Where outdoor living comes to life
<H2>
2nd level heading
We need talented people
Don't just dream about a pool.
<H3>
3rd level heading
See it in seconds with the npt backyard app
Poolcorp is the world’s leading independent distributor of swimming pool supplies, with an additional focus on irrigation, equipment, outdoor living and landscape products.
10
125
100
<H4>
4th level heading
Latest news
Latest quarterly events
Stock ınformation
ınvestor presentations
Latest sec reports
Alt attributes Arrow up

We found 42 images on this website.
4 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on poolcorp.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 357
  • Likes 0
  • Shares 357
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 09/16/2002 22 years, 1 month, 19 days ago
Last Modified 09/12/2019 5 years, 1 month, 24 days ago
Expiration Date 09/16/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns.scppool.com 63.170.254.4 Flag for United StatesUnited States
ns1-auth.sprintlink.net 206.228.179.10 Flag for United StatesUnited States
ns3-auth.sprintlink.net 144.228.255.10 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Sprint
  • IP Address
  • 63.170.254.132
  • Country
  • Flag for United StatesUnited States
  • Region
  • Louisiana , Covington
  • Latitude and Longitude
  • 30.4418 : -90.0875
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