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Whois & Analysis for wilko.com

Nov 30, 2019 7:03 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Wilkinson Hardware Stores Limited
• Address
JK House. Roebuck Way
• City
Manton Wood
• Zip Code
S80 3YY
• State
Worksop
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for wilko.com
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Wilkinson Hardware Stores Limited See more
• Category
Shopping
• Online since
March 19, 1997 Explore Wayback Machine
• Age
27 years, 7 months, 21 days
• Alexa Rank
#42.853, wilko.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on February 24, 2020.
Title Tag
Wilko Site | Garden & Outdoor Living, Decorating & DIY, Home & more
Length: 79 (recommended: 10 to 70)
Meta Description
We've been helping families get stuff done for over 85 years. From favourite names to wilko branded products that you won't find anywhere else, you'll find the things you need every day at the best possible prices.
Length: 214 (recommended: 50 to 160)
Google preview
Desktop Version

Wilko Site | Garden & Outdoor Living, Decorating & DI...

https://wilko.com

We've been helping families get stuff done for over 85 years. From favourite names to wilko branded products that you won't find anywhere else, you'll find the thing...

Mobile Version

https://wilko.com

Wilko Site | Garden & Outdoor Living, Decorating & DI...

We've been helping families get stuff done for over 85 years. From favourite names to wilko branded products that you won't find a...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1
robots index,follow
robots index,follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by wilko.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Do it yourself Confidence: 76% Arrow up

Do it yourself (DIY) is the method of building, modifying, or repairing things without the direct aid of experts or professionals.

Academic research describes DIY as behaviors where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)".

DIY behavior can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness).

Wilko (retailer) Confidence: 69% Arrow up

Wilko Retail Ltd. (formerly Wilkinson Hardware Stores) is a British high-street chain which sells homewares and household goods.

Life Confidence: 63% Arrow

WEBSITE SPEED

wilko.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

66%

wilko.com is faster than approximately 66 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #42.853 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • wilko.com daily visitors distribution - Total: 5 countries
  • Flag for IndiaIndia (3.1%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (81.9%)
  • Flaf icon for other countryOthers (15%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #109.872
Flag for TurkeyTurkey #54.323
Flag for PakistanPakistan #46.664
Flag for United States of AmericaUnited States of America #292.226
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #1.049

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How wilko.com looks like on a mobile device such as an iPhone.

Tablet
How wilko.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 20% #f0f0f0
  • 15% #ffffff
  • 13% #801030
  • 5% #303010
  • 4% #a01040
  • 3% #c03030
  • 3% #902040
  • 3% #904050
  • 3% #405030
  • 2% #a02020
  • 2% #a04060
  • 2% #a09090

Text/code ratio

wilko.com's text/code ratio is 6.15%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.15%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 13
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 1
<H1>
Top level heading
Wilko homepage
<H2>
2nd level heading
Deck the halls for less (2)
Give the perfect gift (2)
Autumn/winter home style
Featured this week (3)
Autumn home style
<H6>
6th level heading
Sorry, your user session has expired. please select an option to continue.
Alt attributes Arrow up

We found 95 images on this website.
14 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 14 images on wilko.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.963
  • Likes 104
  • Shares 3.111
  • Comments 748

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 03/19/1997 27 years, 7 months, 21 days ago
Last Modified 03/16/2019 5 years, 7 months, 25 days ago
Expiration Date 03/20/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns2.cscdns.net 156.154.131.100 Flag for United StatesUnited States
dns1.cscdns.net 156.154.130.100 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • SAP America Inc.
  • IP Address
  • 157.133.239.79
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , London
  • Latitude and Longitude
  • 51.5074 : -0.127758
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