mobile
Mobile menu

SEO Report for wto.org

January 12, 2020 6:20 AM
Desktop screen Desktop screenshot for wto.org

SEO SCORE

Favicon for wto.orgwto.org
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
Arrow
Follow Google PageSpeed Insights to make your page faster.
Arrow
Need SEO Services for wto.org? Drop us your needs
Our team of SEO Experts will get back to you ASAP.

OVERVIEW

• Category
News / Weather / Information
• Online since
April 19, 1995 (explore Wayback Machine)
• Age
26 years, 3 months, 19 days
• Alexa Rank
#24.581, wto.org is in the world's top 50.000 websites!

FREE FORM BUILDER

Representation of an online Form

Free online forms for your website

Use our free online form builder to create any type of form for wto.org.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


opens a new window

SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on June 23, 2020.
Title Tag
World Trade Organization - Home page - Global trade
Length: 51 (recommended: 10 to 70)
Meta Description
Global trade - The World Trade Organization (WTO) deals with the global rules of trade between nations. Its main function is to ensure that global trade flows smoothly, predictably and freely as possible.
Length: 204 (recommended: 50 to 160)
Google preview
Desktop Version

World Trade Organization - Home page - Global trade

https://wto.org

Global trade - The World Trade Organization (WTO) deals with the global rules of trade between nations. Its main function is to ensure that global trade flows smooth...

Mobile Version

Favicon for wto.org https://wto.org

World Trade Organization - Home page - Global trade

Global trade - The World Trade Organization (WTO) deals with the global rules of trade between nations. Its main function is to en...

Encoding
Great, language/character encoding is specified: iso-8859-1
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by wto.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
World Trade Organization Confidence: 93% Arrow up

The World Trade Organization (WTO) is an intergovernmental organization which regulates international trade.

The WTO officially commenced on 1 January 1995 under the Marrakesh Agreement, signed by 123 nations on 15 April 1994, replacing the General Agreement on Tariffs and Trade (GATT), which commenced in 1948.

The WTO deals with regulation of trade between participating countries by providing a framework for negotiating trade agreements and a dispute resolution process aimed at enforcing participants' adherence to WTO agreements, which are signed by representatives of member governments and ratified by their parliaments.

Most of the issues that the WTO focuses on derive from previous trade negotiations, especially from the Uruguay Round (1986–1994).

International trade Confidence: 74% Arrow up

International trade is the exchange of capital, goods, and services across international borders or territories.

It is the exchange of goods and services among nations of the world.

In most countries, such trade represents a significant share of gross domestic product (GDP).

While international trade has existed throughout history (for example Uttarapatha, Silk Road, Amber Road, scramble for Africa, Trail of tears, Atlantic slave trade, salt roads), its economic, social, and political importance has been on the rise in recent centuries.

Trade Confidence: 74% Arrow up

Trade, or commerce, involves the transfer of goods and/or services from one person or entity to another, often in exchange for money.

A network that allows trade is called a market.

Rule of law Confidence: 71% Arrow up

The rule of law is the legal principle that law should govern a nation, as opposed to being governed by arbitrary decisions of individual government officials.

It primarily refers to the influence and authority of law within society, particularly as a constraint upon behaviour, including behaviour of government officials.

The phrase can be traced back to 16th century Britain, and in the following century the Scottish theologian Samuel Rutherford used the phrase in his argument against the divine right of kings.

John Locke defined freedom under the rule of law as follows:

Nation Confidence: 66% Arrow

WEBSITE SPEED

wto.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

4s

This domain loads at the median speed of 4 seconds.

Speed Percentile

13%

wto.org is faster than approximately 13 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #24.581 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for wto.org

Daily visitors by country

  • wto.org daily visitors distribution - Total: 15 countries
  • Flag for IndiaIndia (14.0%)
  • Flag for United States of AmericaUnited States of America (3.3%)
  • Flag for CanadaCanada (52.4%)
  • Flag for EthiopiaEthiopia (3.8%)
  • Flaf icon for other countryOthers (26.5%)

Traffic country ranks

Country Rank
Flag for MoroccoMorocco #17.092
Flag for Viet NamViet Nam #39.782
Flag for IndiaIndia #20.569
Flag for IndonesiaIndonesia #13.454
Flag for EgyptEgypt #19.032

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How wto.org looks like on a mobile device such as an iPhone.

Tablet
How wto.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 47% #f0f0f0
  • 22% #ffffff
  • 9% #a03000
  • 4% #a0b0b0
  • 2% #f0f0e0
  • 1% #707080
  • 1% #809080
  • 1% #903010
  • 1% #702000
  • 1% #f0ffff
  • 1% #e0c0b0
  • 1% #fff0e0

Text/code ratio

wto.org's text/code ratio is 10.49%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.49%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 5
  • <H2> 8
  • <H3> 5
  • <H4> 9
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
World trade organization
Panel report adopted regarding moroccan measures on hot-rolled steel from turkey
The wto’s 25 years of achievement and challenges
Members urge continued engagement on resolving appellate body issues
ındonesia initiates wto dispute complaint against eu biofuels measures
<H2>
2nd level heading
Press conference by director-general roberto azevêdo
World trade report 2019
Mywto
Director-general
Meetings
<H3>
3rd level heading
News (4)
General council
<H4>
4th level heading
Sign up for email updates (2)
Trade negotiations
Dispute settlement
ımplementation and monitoring
Building trade capacity
Alt attributes Arrow up

We found 12 images on this website.
9 ALT attributes are missing on your image tags. The issue affects 8 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 9 images on wto.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.069
  • Likes 1.672
  • Shares 2.601
  • Comments 796
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 04/19/1995 26 years, 3 months, 19 days ago
Last Modified 03/05/2018 3 years, 5 months, 3 days ago
Nameservers Arrow up
Host IP Address Country
ns.unicc.org 192.91.247.3 Flag for SwitzerlandSwitzerland
ns1.gva.ch.colt.net 212.74.78.22 Flag for United KingdomUnited Kingdom
ns-nadc.unicc.org 206.155.102.53 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • United Nations International Computing Centre
  • IP Address
  • 146.247.13.104
  • Country
  • Flag for SwitzerlandSwitzerland
  • Region
  • Geneva , Geneva
  • Latitude and Longitude
  • 46.2054 : 6.1459

NEWS / WEATHER / INFORMATION COMPETITORS IN SWITZERLAND

BROWSE SEO REPORTS

SHARE