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Whois & Analysis for yeti.com

Nov 16, 2019 5:24 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
YETI COOLERS, LLC
• Address
PO BOX 163686
• City
AUSTIN
• Zip Code
78716
• State
TX
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for yeti.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
YETI COOLERS, LLC See more
• Category
Shopping
• Online since
March 23, 1995 Explore Wayback Machine
• Age
29 years, 7 months, 15 days
• Alexa Rank
#18.495, yeti.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on August 25, 2021.
Title Tag
YETI | Premium Coolers, Drinkware, Gear, and Apparel
Length: 52 (recommended: 10 to 70)
Meta Description
The best premium coolers and accessories that are the ultimate in design, performance, and durability. Shop now with fast shipping from the official store.
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

YETI | Premium Coolers, Drinkware, Gear, and Apparel

https://yeti.com

The best premium coolers and accessories that are the ultimate in design, performance, and durability. Shop now with fast shipping from the official store.

Mobile Version

https://yeti.com

YETI | Premium Coolers, Drinkware, Gear, and Apparel

The best premium coolers and accessories that are the ultimate in design, performance, and durability. Shop now with fast shippin...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by yeti.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Yeti Confidence: 80% Arrow up

In the folklore of Nepal, the Yeti or Abominable Snowman (Nepali: हिममानव himamānav, lit. "snow man") is an ape-like entity taller than an average human that is said to inhabit the Himalayan region of Nepal, Bhutan and Tibet.

The names Yeti and Meh-Teh are commonly used by the people indigenous to the region, and are part of their history and mythology.

Stories of the Yeti first emerged as a facet of Western popular culture in the 19th century.

Clothing Confidence: 71% Arrow up

Clothing (also called clothes and attire) is fiber and textile material worn on the body.

The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies.

The amount and type of clothing worn depends on body type, social, and geographic considerations.

Some clothing types can be gender-specific.

Retail Confidence: 68% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

WEBSITE SPEED

yeti.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

44%

yeti.com is faster than approximately 44 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #18.495 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • yeti.com daily visitors distribution - Total: 5 countries
  • Flag for United States of AmericaUnited States of America (85.3%)
  • Flag for CanadaCanada (4.2%)
  • Flaf icon for other countryOthers (10.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #59.870
Flag for SingaporeSingapore #9.084
Flag for United States of AmericaUnited States of America #3.391
Flag for AustraliaAustralia #16.210
Flag for CanadaCanada #9.026

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How yeti.com looks like on a mobile device such as an iPhone.

Tablet
How yeti.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 76% #f0f0f0
  • 6% #407070
  • 3% #605050
  • 3% #306060
  • 3% #b03030
  • 2% #709090
  • 1% #a09090
  • 1% #904040
  • 1% #608080
  • 1% #203040
  • 0% #b04040
  • 0% #c0a080

Text/code ratio

yeti.com's text/code ratio is 2.13%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.13%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 6
  • <H2> 45
  • <H3> 5
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Yetı | premium coolers, drinkware, gear, and apparel
New arrivals
Best sellers
Free shipping
Free & easy returns
<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Boomer 4 dog bowl (2)
Rambler 16 oz stackable pints 2 pack (2)
Tonal blue trucker hat (2)
Tundra 35 (2)
Hopper m30 (2)
<H3>
3rd level heading
Loadout gobox 30 (2)
Tundra haul (2)
Rambler jr. 12 oz kids bottle
Alt attributes Arrow up

We found 89 images on this website.
12 ALT attributes are missing on your image tags. The issue affects 11 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 12 images on yeti.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 19.317
  • Likes 9.883
  • Shares 6.720
  • Comments 2.714

DOMAIN REGISTRAR

Domain Registrar BRANDSIGHT, INC.
Registration Date 03/23/1995 29 years, 7 months, 15 days ago
Last Modified 08/27/2019 5 years, 2 months, 7 days ago
Expiration Date 03/24/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns1.p24.dynect.net 208.78.70.24 Flag for United StatesUnited States
ns2.p24.dynect.net 204.13.250.24 Flag for United StatesUnited States
ns3.p24.dynect.net 208.78.71.24 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.18.173.35
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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