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Whois & Analysis for advertserve.com

Jan 17, 2020 5:20 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
PA
• Country Code
US
• Phone Number
REDACTED FOR PRIVACY
Desktop screen Desktop screenshot for advertserve.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Advertising
• Online since
February 11, 2000 Explore Wayback Machine
• Age
24 years, 8 months, 28 days
• Alexa Rank
#34.468, advertserve.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on April 4, 2021.
Title Tag
AdvertServe :: Ad Serving Solution
Length: 34 (recommended: 10 to 70)
Meta Description
AdvertServe is a cloud hosted ad management platform for publishers and advertisers who require ad serving, targeting, tracking, and real-time reporting.
Length: 153 (recommended: 50 to 160)
Google preview
Desktop Version

AdvertServe :: Ad Serving Solution

https://advertserve.com

AdvertServe is a cloud hosted ad management platform for publishers and advertisers who require ad serving, targeting, tracking, and real-time reporting.

Mobile Version

https://advertserve.com

AdvertServe :: Ad Serving Solution

AdvertServe is a cloud hosted ad management platform for publishers and advertisers who require ad serving, targeting, tracking, a...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
author AdvertServe

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by advertserve.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Ad serving Confidence: 81% Arrow up

Ad serving describes the technology and service that places advertisements on web sites.

Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.

Ad servers are divided into two types: Publisher ad servers and advertiser (or third party) ad servers.

Cloud computing Confidence: 75% Arrow up

Cloud computing is a type of Internet-based computing that provides shared computer processing resources and data to computers and other devices on demand.

It is a model for enabling ubiquitous, on-demand access to a shared pool of configurable computing resources (e.g., computer networks, servers, storage, applications and services), which can be rapidly provisioned and released with minimal management effort.

Cloud computing and storage solutions provide users and enterprises with various capabilities to store and process their data in either privately owned, or third-party data centers that may be located far from the user–ranging in distance from across a city to across the world.

Cloud computing relies on sharing of resources to achieve coherence and economy of scale, similar to a utility (like the electricity grid) over an electricity network.

Advertising Confidence: 70% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Streaming media Confidence: 70% Arrow up

Streaming media is multimedia that is constantly received by and presented to an end-user while being delivered by a provider.

The verb "to stream" refers to the process of delivering or obtaining media in this manner; the term refers to the delivery method of the medium, rather than the medium itself, and is an alternative to file downloading, a process in which the end-user obtains the entire file for the content before watching or listening to it.

WEBSITE SPEED

advertserve.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

68%

advertserve.com is faster than approximately 68 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #34.468 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • advertserve.com daily visitors distribution - Total: 10 countries
  • Flag for TurkeyTurkey (6.2%)
  • Flag for Russian FederationRussian Federation (16.8%)
  • Flag for United States of AmericaUnited States of America (36.7%)
  • Flag for SwitzerlandSwitzerland (10.1%)
  • Flaf icon for other countryOthers (30.2%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #175.212
Flag for TurkeyTurkey #13.151
Flag for Russian FederationRussian Federation #9.444
Flag for IsraelIsrael #9.291
Flag for United States of AmericaUnited States of America #19.448

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How advertserve.com looks like on a mobile device such as an iPhone.

Tablet
How advertserve.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 33% #ffffff
  • 25% #f0f0f0
  • 11% #100030
  • 9% #304050
  • 6% #101030
  • 3% #403050
  • 2% #302040
  • 1% #605070
  • 1% #f0f0ff
  • 1% #e0e0f0
  • 1% #c0d0e0
  • 1% #f0ffff

Text/code ratio

advertserve.com's text/code ratio is 12.24%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 12.24%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Advertserve combines everything you need into a unified ad serving platform for web, mobile, e-mail, and video.
<H2>
2nd level heading
Contact sales
<H3>
3rd level heading
ıncrease your revenue
Serve 20% more impressions
ımprove ad viewability
Alt attributes Arrow up

We found 8 images on this website.
1 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on advertserve.com /images/developers.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on advertserve.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar ENOM, INC.
Registration Date 02/11/2000 24 years, 8 months, 28 days ago
Last Modified 01/14/2018 6 years, 9 months, 24 days ago
Expiration Date 02/11/2023 Expired
Nameservers Arrow up
Host IP Address Country
ns-1198.awsdns-21.org 205.251.196.174 Flag for United StatesUnited States
ns-1585.awsdns-06.co.uk 205.251.198.49 Flag for United StatesUnited States
ns-398.awsdns-49.com 205.251.193.142 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • DigitalOcean, LLC
  • IP Address
  • 104.131.12.134
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Clifton
  • Latitude and Longitude
  • 40.8302 : -74.1299
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