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Whois & Analysis for bettycrocker.com

Dec 10, 2019 11:17 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
General Mills
• Address
One General Mills Blvd
• City
Golden Valley
• Zip Code
55426
• State
MN
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for bettycrocker.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
General Mills See more
• Category
Food & Drink  >  Desserts & Baking
• Online since
October 10, 1996 Explore Wayback Machine
• Age
27 years, 6 months, 17 days
• Alexa Rank
#13.079, bettycrocker.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on February 26, 2021.
Title Tag
Recipes & Cookbooks - Food, Cooking Recipes - BettyCrocker.com
Length: 66 (recommended: 10 to 70)
Meta Description
From our kitchens to yours, all the tips, advice and recipes you need to make life more delicious, from everyday dinners and desserts to special occasion feasts.
Length: 161 (recommended: 50 to 160)
Google preview
Desktop Version

Recipes & Cookbooks - Food, Cooking Recipes - BettyCrocker.com

https://bettycrocker.com

From our kitchens to yours, all the tips, advice and recipes you need to make life more delicious, from everyday dinners and desserts to special occasion feasts.

Mobile Version

https://bettycrocker.com

Recipes & Cookbooks - Food, Cooking Recipes - BettyCrocker.com

From our kitchens to yours, all the tips, advice and recipes you need to make life more delicious, from everyday dinners and desse...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bettycrocker.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Food Confidence: 68% Arrow up

Food is any substance consumed to provide nutritional support for the body.

It is usually of plant or animal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals.

The substance is ingested by an organism and assimilated by the organism's cells to provide energy, maintain life, or stimulate growth.

Cooking Confidence: 67% Arrow up

Cooking or cookery is the art, technology and craft of preparing food for consumption with the use of heat.

Cooking techniques and ingredients vary widely across the world, from grilling food over an open fire to using electric stoves, to baking in various types of ovens, reflecting unique environmental, economic, and cultural traditions and trends.

The ways or types of cooking also depend on the skill and type of training an individual cook has.

Cooking is done both by people in their own dwellings and by professional cooks and chefs in restaurants and other food establishments.

Cooking can also occur through chemical reactions without the presence of heat, such as in ceviche, a traditional South American dish where fish is cooked with the acids in lemon or lime juice.

Kitchen Confidence: 63% Arrow
Banquet Confidence: 63% Arrow

WEBSITE SPEED

bettycrocker.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

47%

bettycrocker.com is faster than approximately 47 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #13.079 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • bettycrocker.com daily visitors distribution - Total: 8 countries
  • Flag for United States of AmericaUnited States of America (78.1%)
  • Flag for CanadaCanada (4.7%)
  • Flaf icon for other countryOthers (17.2%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #80.116
Flag for PhilippinesPhilippines #9.027
Flag for PakistanPakistan #14.661
Flag for United States of AmericaUnited States of America #2.547
Flag for AustraliaAustralia #16.594

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bettycrocker.com looks like on a mobile device such as an iPhone.

Tablet
How bettycrocker.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 50% #606060
  • 14% #403020
  • 12% #504030
  • 8% #501010
  • 3% #300000
  • 3% #c00030
  • 3% #d00030
  • 1% #c03050
  • 1% #300010
  • 1% #e05070
  • 1% #f06080
  • 1% #d04060

Text/code ratio

bettycrocker.com's text/code ratio is 1.38%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.38%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 10
  • <H4> 35
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
How to make a gingerbread house
<H3>
3rd level heading
Most-viewed betty crocker recipes
How-tos
Most pinned
Now playing: cookies!
New recipes from betty crocker
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Watch and bake with betty’s cookie cam
Retro-fabulous cheese balls are the app everyone has always wanted
Classic peanut butter blossom cookies
Ultimate chocolate chip cookies
Vanilla buttercream frosting
Alt attributes Arrow up

We found 34 images on this website.
3 ALT attributes are missing on your image tags. The issue affects 2 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on bettycrocker.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 9.267
  • Likes 1.510
  • Shares 7.059
  • Comments 698

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 10/10/1996 27 years, 6 months, 17 days ago
Last Modified 10/05/2018 5 years, 6 months, 22 days ago
Expiration Date 10/09/2020 Expired
Nameservers Arrow up
Host IP Address Country
mgoextdns2.genmills.com 146.217.15.253 Flag for United StatesUnited States
jfbextdns1.genmills.com 146.217.5.189 Flag for United StatesUnited States
mgoextdns1.genmills.com 146.217.15.254 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Pillsbury Company
  • IP Address
  • 153.13.148.205
  • Country
  • Flag for United StatesUnited States
  • Region
  • Minnesota , Golden Valley
  • Latitude and Longitude
  • 44.9788 : -93.3905
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