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Whois & Analysis for cardinalpath.com

Jan 14, 2020 7:55 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
Cardinal Path, LLC
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
AZ
• Country Code
US
• Phone Number
REDACTED FOR PRIVACY
• Domain Registrar
Desktop screen Desktop screenshot for cardinalpath.com
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
February 6, 2011 Explore Wayback Machine
• Age
13 years, 2 months, 20 days
• Alexa Rank
#241.234, cardinalpath.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

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Beauty and simplicity.

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on October 10, 2020.
Title Tag
Cardinal Path - digital marketing analytics and data science | Cardinal Path
Length: 76 (recommended: 10 to 70)
Meta Description
Data activation, analytics, and digital marketing by the industry's top analysts, developers, marketers and data scientists.
Length: 124 (recommended: 50 to 160)
Google preview
Desktop Version

Cardinal Path - digital marketing analytics and data science | Cardina...

https://cardinalpath.com

Data activation, analytics, and digital marketing by the industry's top analysts, developers, marketers and data scientists.

Mobile Version

https://cardinalpath.com

Cardinal Path - digital marketing analytics and data science | Cardina...

Data activation, analytics, and digital marketing by the industry's top analysts, developers, marketers and data scientists.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by cardinalpath.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Digital marketing Confidence: 80% Arrow up

Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Data science Confidence: 78% Arrow up

Data science, also known as data-driven science, is an interdisciplinary field about scientific methods, processes and systems to extract knowledge or insights from data in various forms, either structured or unstructured, similar to Knowledge Discovery in Databases (KDD).

Marketing Confidence: 69% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Marketing performance measurement Confidence: 69% Arrow up

Marketing performance measurement (MPM), or marketing performance management, is the systematic management of marketing resources and processes to achieve measurable gain in return on investment and efficiency, while maintaining quality in customer experience.

Cardinal number Confidence: 65% Arrow

WEBSITE SPEED

cardinalpath.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.4s

This domain loads at the median speed of 2.4 seconds.

Speed Percentile

35%

cardinalpath.com is faster than approximately 35 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #241.234 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • cardinalpath.com daily visitors distribution - Total: 2 countries
  • Flag for IndiaIndia (32.3%)
  • Flag for United States of AmericaUnited States of America (28.4%)
  • Flaf icon for other countryOthers (39.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #101.473
Flag for United States of AmericaUnited States of America #137.233

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How cardinalpath.com looks like on a mobile device such as an iPhone.

Tablet
How cardinalpath.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 84% #e0f0f0
  • 6% #d0d0e0
  • 5% #e0e0e0
  • 4% #506080
  • 1% #708090
  • 1% #7090a0
  • 0% #d0b0c0
  • 0% #ffffff
  • 0% #f0ffff
  • 0% #c0a0b0
  • 0% #e0f0ff
  • 0% #f0d0e0

Text/code ratio

cardinalpath.com's text/code ratio is 5.13%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.13%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 3
  • <H3> 4
  • <H4> 3
  • <H5> 11
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Analytics rising
Marketing analytics buyer's guide 2019
The world's largest google reseller
<H3>
3rd level heading
Analytics & ınsights
Data strategy
Technology & ımplementation
Digital marketing
<H4>
4th level heading
We empower marketers across 4 key areas.
Trusted by the world’s leading brands.
Benchmark your marketinganalytics maturity
<H5>
5th level heading
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Company
Solutıons
Learn
Alt attributes Arrow up

We found 16 images on this website.
15 ALT attributes are missing on your image tags. The issue affects 11 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 15 images on cardinalpath.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 16
  • Likes 0
  • Shares 16
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar 1&1 IONOS SE
Registration Date 02/06/2011 13 years, 2 months, 20 days ago
Last Modified 02/06/2019 5 years, 2 months, 20 days ago
Expiration Date 02/06/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns10.dnsmadeeasy.com 208.94.148.4 Flag for United StatesUnited States
ns11.dnsmadeeasy.com 208.80.124.4 Flag for United StatesUnited States
ns12.dnsmadeeasy.com 208.80.126.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 104.198.1.84
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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