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Whois & Analysis for chex.com

Dec 20, 2019 9:43 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
General Mills
• Address
One General Mills Blvd
• City
Golden Valley
• Zip Code
55426
• State
MN
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for chex.com
83

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
General Mills See more
• Category
Food & Drink  >  Desserts & Baking
• Online since
August 8, 1998 Explore Wayback Machine
• Age
26 years, 3 months, 15 days
• Alexa Rank
#371.465, chex.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on September 27, 2020.
Title Tag
Chex Cereals | Chex Recipes and Products | Chex.com
Length: 51 (recommended: 10 to 70)
Meta Description
Discover our range of Chex cereal products, chex mix recipes and muddy buddy recipes. Chex is the home of the original Chex Mix and a range of Gluten Free cereals.
Length: 163 (recommended: 50 to 160)
Google preview
Desktop Version

Chex Cereals | Chex Recipes and Products | Chex.com

https://chex.com

Discover our range of Chex cereal products, chex mix recipes and muddy buddy recipes. Chex is the home of the original Chex Mix and a range of Gluten Free cereals.

Mobile Version

https://chex.com

Chex Cereals | Chex Recipes and Products | Chex.com

Discover our range of Chex cereal products, chex mix recipes and muddy buddy recipes. Chex is the home of the original Chex Mix an...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by chex.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Chex Mix Confidence: 88% Arrow up

Chex Mix is a type of snack mix that includes Chex breakfast cereal (sold by General Mills) as a major component.

There are commercially sold pre-made varieties of Chex Mix, as well as many recipes (often printed on Chex cereal boxes) for homemade Chex Mix.

Though contents vary, the mixes generally include an assortment of Chex cereals, chips, hard breadsticks, pretzels, nuts or crackers.

Gluten-free diet Confidence: 72% Arrow up

A gluten-free diet (GFD) is a diet that strictly excludes gluten, a mixture of proteins found in wheat and related grains, including barley, rye, oat, and all their species and hybrids (such as spelt, kamut, and triticale).

The inclusion of oats in a gluten-free diet remains controversial.

Oat toxicity in people with gluten-related disorders depends on the oat cultivar consumed because the immunoreactivities of toxic prolamins are different among oat varieties.

Furthermore, oats are frequently cross-contaminated with other gluten-containing cereals.

Cereal Confidence: 71% Arrow up

A cereal is any grass cultivated for the edible components of its grain (botanically, a type of fruit called a caryopsis), composed of the endosperm, germ, and bran.

Cereal grains are grown in greater quantities and provide more food energy worldwide than any other type of crop and are therefore staple crops.

Edible grains from other plant families, such as buckwheat (Polygonaceae), quinoa (Amaranthaceae) and chia (Lamiaceae), are referred to as pseudocereals.

WEBSITE SPEED

chex.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

80%

chex.com is faster than approximately 80 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #371.465 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • chex.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (97.9%)
  • Flaf icon for other countryOthers (4.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #49.438

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How chex.com looks like on a mobile device such as an iPhone.

Tablet
How chex.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 20% #ffffff
  • 14% #f0f0f0
  • 12% #f0e0d0
  • 11% #f0e0e0
  • 8% #fff0d0
  • 4% #e0d0b0
  • 3% #d0a080
  • 2% #201000
  • 2% #606030
  • 2% #902020
  • 2% #ffe0c0
  • 2% #e0c0a0

Text/code ratio

chex.com's text/code ratio is 4.10%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.10%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 0
  • <H4> 3
  • <H5> 0
  • <H6> 18
<H1>
Top level heading
Full of possibilities
<H2>
2nd level heading
Grab a spoonful, handful or baggyful, and get to munching, mixing and making. ınside these simple little squares, you’ll find a world full of possibilities.
<H4>
4th level heading
Muddy buddies
Original chexâ„¢ mix
Our cereal is gluten free!
<H6>
6th level heading
Original chexâ„¢ party mix
Recipe (3)
Gluten free chexâ„¢ muddy buddiesâ„¢
7 chex mix recipes for holiday movie night
Article (3)
Alt attributes Arrow up

We found 20 images on this website.
Great, 0 ALT attributes are missing on your image tags.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.526
  • Likes 1.667
  • Shares 675
  • Comments 184

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 08/08/1998 26 years, 3 months, 15 days ago
Last Modified 08/03/2018 6 years, 3 months, 19 days ago
Expiration Date 08/07/2020 Expired
Nameservers Arrow up
Host IP Address Country
jfbextdns1.genmills.com 146.217.5.189 Flag for United StatesUnited States
mgoextdns2.genmills.com 146.217.15.253 Flag for United StatesUnited States
mgoextdns1.genmills.com 146.217.15.254 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Pillsbury Company
  • IP Address
  • 153.13.149.52
  • Country
  • Flag for United StatesUnited States
  • Region
  • Minnesota , Golden Valley
  • Latitude and Longitude
  • 44.9788 : -93.3905
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