Whois & Analysis for dataxu.com

DataXu is a software company, based out of Boston, that produces the cloud-based DataXu Platform, and founded the OpenRTB consortium.

The company has offices in North America, Brasil, India, Singapore, Australia, Germany, United Kingdom, Spain, Italy and France.

A touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication (“Touchpoint Glossary”, n.d).

When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion (Stein, & Ramaseshan, 2016).

A digital signal processor (DSP) is a specialized microprocessor (or a SIP block), with its architecture optimized for the operational needs of digital signal processing.

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

A smart TV, sometimes referred to as connected TV or hybrid TV, is a television set with integrated Internet and interactive "Web 2.0" features.

Smart TV is a technological convergence between computers and flatscreen television sets and set-top boxes.

Besides the traditional functions of television sets and set-top boxes provided through traditional broadcasting media, these devices can also provide Internet TV, online interactive media, over-the-top content (OTT), as well as on-demand streaming media, and home networking access.