Whois & Analysis for discountmugs.com

Promotional merchandise, sometimes nicknamed swag or schwag, are products, often branded with a logo or slogan, used in marketing and communication programs.

They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

A logo (abbreviation of logotype, from logos "word" and τύπος typos "imprint") is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition.

There are purely graphic emblems, symbols, icons and logos, which are composed of the name of the organization (a logotype or wordmark).

Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services.

The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.

It should also be noted that while corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation.

The ways in which corporate brands and other brands interact is known as the corporate brand architecture.

Personalization, sometimes known as customization, consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals.

A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising.

Personalization is a key element in social media and recommender systems.