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Whois & Analysis for elfcosmetics.com

Dec 8, 2019 9:27 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
CA
• Country Code
US
• Phone Number
REDACTED FOR PRIVACY
• Domain Registrar
Desktop screen Desktop screenshot for elfcosmetics.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Style & Fashion  >  Beauty
• Online since
January 27, 2004 Explore Wayback Machine
• Age
20 years, 9 months, 13 days
• Alexa Rank
#40.057, elfcosmetics.com is in the world's top 50.000 websites!

SUPERCHARGE YOUR SEO

Guest Posting Rocket

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opens a new window

TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on February 7, 2021.
Title Tag
Affordable Makeup & Beauty Products | e.l.f. Cosmetics- Cruelty Free
Length: 72 (recommended: 10 to 70)
Meta Description
Buy professional makeup and beauty products at e.l.f. Cosmetics that are affordable for any budget. Cruelty-free makeup and tools with free shipping on orders over $25!
Length: 168 (recommended: 50 to 160)
Google preview
Desktop Version

Affordable Makeup & Beauty Products | e.l.f. Cosmetics- Cruelty Fr...

https://elfcosmetics.com

Buy professional makeup and beauty products at e.l.f. Cosmetics that are affordable for any budget. Cruelty-free makeup and tools with free shipping on orders over...

Mobile Version

https://elfcosmetics.com

Affordable Makeup & Beauty Products | e.l.f. Cosmetics- Cruelty Fr...

Buy professional makeup and beauty products at e.l.f. Cosmetics that are affordable for any budget. Cruelty-free makeup and tools...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
www.elfcosmetics.com en
www.elfcosmetics.co.uk en-gb
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by elfcosmetics.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Eyes Lips Face Confidence: 90% Arrow up

Eyes Lips Face, also known as e.l.f.

Cosmetics, is an international cosmetics brand based in New York City.

Founded by Joseph Shamah and Scott Vincent Borba in 2004, it sells products largely at $1, $3, and $6 price points.

Items include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara, among others.

Cruelty-free Confidence: 72% Arrow up

In the animal rights movement, cruelty-free is a label for products or activities that do not harm or kill animals.

Products tested on animals are not considered cruelty-free, since these tests are often painful and cause the suffering of millions of animals every year.

Cosmetics Confidence: 70% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.

WEBSITE SPEED

elfcosmetics.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.8s

This domain loads at the median speed of 2.8 seconds.

Speed Percentile

26%

elfcosmetics.com is faster than approximately 26 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #40.057 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • elfcosmetics.com daily visitors distribution - Total: 5 countries
  • Flag for IndiaIndia (3.3%)
  • Flag for United States of AmericaUnited States of America (69.2%)
  • Flag for CanadaCanada (5.5%)
  • Flaf icon for other countryOthers (22%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #87.647
Flag for PhilippinesPhilippines #10.654
Flag for United States of AmericaUnited States of America #7.526
Flag for Dominican RepublicDominican Republic #2.444
Flag for CanadaCanada #11.267

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How elfcosmetics.com looks like on a mobile device such as an iPhone.

Tablet
How elfcosmetics.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #ffffff
  • 13% #b00060
  • 10% #a00050
  • 4% #000000
  • 4% #900040
  • 3% #fff0ff
  • 3% #e070b0
  • 2% #f0c0e0
  • 2% #e090c0
  • 2% #f0b0d0
  • 2% #d060a0
  • 2% #f0e0f0

Text/code ratio

elfcosmetics.com's text/code ratio is 1.51%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.51%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 6
  • <H2> 4
  • <H3> 7
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Sugar highs & lows
Sugar highs & lows
Play now. pay later.
All that glitters (2)
This lookbook is lit
<H2>
2nd level heading
Shop by category
New e.l.f. exclusıve (2)
Find ıt
<H3>
3rd level heading
Welcome to the beauty-verse
Sign up for promotions
Find stores
Get ın touch
Help
Alt attributes Arrow up

We found 13 images on this website.
5 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on elfcosmetics.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 132.657
  • Likes 69.887
  • Shares 49.671
  • Comments 13.099

DOMAIN REGISTRAR

Domain Registrar REGISTER.COM, INC.
Registration Date 01/27/2004 20 years, 9 months, 13 days ago
Last Modified 12/29/2018 5 years, 10 months, 12 days ago
Expiration Date 01/27/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns10.dnsmadeeasy.com 208.94.148.4 Flag for United StatesUnited States
ns11.dnsmadeeasy.com 208.80.124.4 Flag for United StatesUnited States
ns12.dnsmadeeasy.com 208.80.126.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.17.78.185
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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