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SEO Report for empire.edu

December 5, 2019 2:25 AM
Desktop screen Desktop screenshot for empire.edu

SEO SCORE

Favicon for empire.eduempire.edu
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Style & Fashion  >  Beauty
• Online since
April 18, 2003 (explore Wayback Machine)
• Age
17 years, 5 months, 12 days
• Alexa Rank
#486.445, empire.edu is in the world's top 1 million websites
• Owner
Empire Beauty School-Pottsville (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on February 2, 2020.
Title Tag
Empire Beauty School: Cosmetology Schools – Hair Schools
Length: 58 (recommended: 10 to 70)
Meta Description
Empire Beauty School is the nation's leading cosmetology and beauty educator beauty schools and cosmetology schools in 21 States of the U.S.
Length: 140 (recommended: 50 to 160)
Google preview
Desktop Version

Empire Beauty School: Cosmetology Schools – Hair Schools

https://empire.edu

Empire Beauty School is the nation's leading cosmetology and beauty educator beauty schools and cosmetology schools in 21 States of the U.S.

Mobile Version

Favicon for empire.edu https://empire.edu

Empire Beauty School: Cosmetology Schools – Hair Schools

Empire Beauty School is the nation's leading cosmetology and beauty educator beauty schools and cosmetology schools in 21 States o...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by empire.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Empire Beauty Schools Confidence: 81% Arrow up

Empire Beauty School is the largest cosmetology school in the United States headquartered in Pottsville, Pennsylvania.

Founded in 1946, it currently has over 109 schools nationwide, after purchasing the training academies of Regis Corporation in 2007.

It trains students as cosmetologists, estheticians, electrologists, hair stylists and colorists, makeup artists, manicurists and nail technicians.

Cosmetology Confidence: 75% Arrow up

Cosmetology (from Greek, kosmētikos, "beautifying"; and) is the study and application of beauty treatment.

Branches of specialty include hairstyling, skin care, cosmetics, manicures/pedicures, non permanent hair removal such as waxing and sugaring and permanent hair removal processes such as electrology and Intense Pulsed Light (IPL).

Teacher Confidence: 62% Arrow

WEBSITE SPEED

empire.edu website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

7.1s

This domain loads at the median speed of 7.1 seconds.

Speed Percentile

3%

empire.edu is faster than approximately 3 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #486.445 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for empire.edu

Daily visitors by country

  • empire.edu daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (92.7%)
  • Flaf icon for other countryOthers (7.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #84.709

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How empire.edu looks like on a mobile device such as an iPhone.

Tablet
How empire.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 82% #000000
  • 4% #ffffff
  • 1% #90a0b0
  • 1% #e0d0c0
  • 1% #e0c0b0
  • 1% #d0b0a0
  • 1% #f0f0f0
  • 1% #90b0c0
  • 1% #c0a090
  • 1% #f0d0c0
  • 1% #707040
  • 1% #906050

Text/code ratio

empire.edu's text/code ratio is 10.34%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.34%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 10
  • <H2> 7
  • <H3> 9
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Schedule a tour
Choose date
Choose time
Confirm
Custom appointment
<H2>
2nd level heading
What are you waiting for?
Help empıre beauty schools support toys for tots thıs holıday season
Our student kit
More than $1 mıllıon ın scholarshıps!
Your dream is within reach
<H3>
3rd level heading
No results
Choose campus
Contact ınfo
Education (2)
Program of ınterest
Alt attributes Arrow up

We found 60 images on this website.
56 ALT attributes are missing on your image tags. The issue affects 37 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 56 images on empire.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.358
  • Likes 175
  • Shares 1.163
  • Comments 20
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 04/18/2003 17 years, 5 months, 12 days ago
Last Modified 09/26/2019 1 year, 1 day ago
Expiration Date 07/31/2020 Expired

SERVER

Server map
  • Service Provider (ISP)
  • ViaWest
  • IP Address
  • 74.85.138.34
  • Country
  • Flag for United StatesUnited States
  • Region
  • Pennsylvania , Allentown
  • Latitude and Longitude
  • 40.6357 : -75.4576

OWNER

The owner's whois contact information is public.
Organization
Empire Beauty School-Pottsville
Address
396 Pottsville-St. Clair Highway
City
Pottsville
Zip
17901
State
PA
Country
USA
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