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Whois & Analysis for ethicalsuperstore.com

Dec 8, 2019 11:24 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
TYNE & WEAR
• Country Code
GB
• Phone Number
REDACTED FOR PRIVACY
Desktop screen Desktop screenshot for ethicalsuperstore.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
November 18, 2005 Explore Wayback Machine
• Age
19 years, 1 day
• Alexa Rank
#273.850, ethicalsuperstore.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on April 29, 2021.
Title Tag
Ethical Superstore: Fair Trade, Organic, Vegan, Plastic Free & Eco Friendly Products
Length: 88 (recommended: 10 to 70)
Meta Description
Make feel good choices from the largest range of eco, vegan, palm oil free and Fairtrade products sourced from around the world!
Length: 128 (recommended: 50 to 160)
Google preview
Desktop Version

Ethical Superstore: Fair Trade, Organic, Vegan, Plastic Free & Eco...

https://ethicalsuperstore.com

Make feel good choices from the largest range of eco, vegan, palm oil free and Fairtrade products sourced from around the world!

Mobile Version

https://ethicalsuperstore.com

Ethical Superstore: Fair Trade, Organic, Vegan, Plastic Free & Eco...

Make feel good choices from the largest range of eco, vegan, palm oil free and Fairtrade products sourced from around the world!

Encoding
Great, language/character encoding is specified: windows-1252
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
copyright Copyright 2004-2019Ethical Superstore
viewport width=device-width, initial-scale=1, maximum-scale=1
language English
author Ethical Superstore
revisit-after 7 days
robots noodp
robots index,follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ethicalsuperstore.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Fair trade Confidence: 84% Arrow up

Fair trade is a social movement whose stated goal is to help producers in developing countries achieve better trading conditions and to promote sustainable farming.

Members of the movement advocate the payment of higher prices to exporters, as well as improved social and environmental standards.

The movement focuses in particular on commodities, or products which are typically exported from developing countries to developed countries, but also consumed in domestic markets (e.g. Brazil, India and Bangladesh) most notably handicrafts, coffee, cocoa, wine, sugar, fresh fruit, chocolate, flowers and gold.

The movement seeks to promote greater equity in international trading partnerships through dialogue, transparency, and respect.

It promotes sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers in developing countries.

Fair trade is grounded in three core beliefs; first, producers have the power to express unity with consumers.

Secondly, the world trade practices that currently exist promote the unequal distribution of wealth between nations.

Lastly, buying products from producers in developing countries at a fair price is a more efficient way of promoting sustainable development than traditional charity and aid.

Veganism Confidence: 84% Arrow up

Veganism is both the practice of abstaining from the use of animal products, particularly in diet, and an associated philosophy that rejects the commodity status of animals.

A follower of either the diet or the philosophy is known as a vegan (pronounced).

Palm oil Confidence: 82% Arrow up

Palm oil (also known as dendê oil, from Portuguese) is an edible vegetable oil derived from the mesocarp (reddish pulp) of the fruit of the oil palms, primarily the African oil palm Elaeis guineensis, and to a lesser extent from the American oil palm Elaeis oleifera and the maripa palm Attalea maripa.

Organic food Confidence: 70% Arrow up

Organic food is food produced by methods that comply with the standards of organic farming.

Standards vary worldwide, but organic farming in general features practices that strive to cycle resources, promote ecological balance, and conserve biodiversity.

Organizations regulating organic products may restrict the use of certain pesticides and fertilizers in farming.

In general, organic foods are also usually not processed using irradiation, industrial solvents or synthetic food additives.

Environmentally friendly Confidence: 68% Arrow

WEBSITE SPEED

ethicalsuperstore.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

71%

ethicalsuperstore.com is faster than approximately 71 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #273.850 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ethicalsuperstore.com looks like on a mobile device such as an iPhone.

Tablet
How ethicalsuperstore.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 26% #ffffff
  • 23% #f0f0f0
  • 7% #c00020
  • 7% #a00010
  • 6% #900010
  • 4% #b00020
  • 3% #b0d0e0
  • 2% #600000
  • 2% #e0d0d0
  • 2% #005070
  • 2% #c00010
  • 2% #f0ffff

Text/code ratio

ethicalsuperstore.com's text/code ratio is 8.14%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.14%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 6
  • <H3> 37
  • <H4> 2
  • <H5> 5
  • <H6> 0
<H1>
Top level heading
Buying guides, advice and features to inspire you...
<H2>
2nd level heading
Christmas catalogue
Gift of the week
Shop plastic free
Sign up to our emails
90kg rice challenge
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Don't miss out!
Thought elgin bamboo tights
Stargazers almanac 2020
Moltex nature disposable nappies - junior - size 5 - jumbo box of 64
Divine chocolate 12 bar tasting set - 180g
<H4>
4th level heading
Purchase options (2)
<H5>
5th level heading
About us
Shop by ethics & tags
Help
Connect with us (2)
Alt attributes Arrow up

We found 56 images on this website.
Great, 0 ALT attributes are missing on your image tags.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.902
  • Likes 595
  • Shares 1.922
  • Comments 385

DOMAIN REGISTRAR

Domain Registrar ENOM, INC.
Registration Date 11/18/2005 19 years, 1 day ago
Last Modified 10/23/2019 5 years, 27 days ago
Expiration Date 11/18/2021 Expired
Nameservers Arrow up
Host IP Address Country
dns2.nexent.net 82.113.166.2 Flag for United KingdomUnited Kingdom
dns4.nexent.net 82.113.166.9 Flag for United KingdomUnited Kingdom

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Nexent Custs820 Etail
  • IP Address
  • 82.113.172.225
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Newcastle upon Tyne
  • Latitude and Longitude
  • 54.9742 : -1.615
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