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Whois & Analysis for firmenich.com

Dec 8, 2019 5:51 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for firmenich.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
April 23, 1996 Explore Wayback Machine
• Alexa Rank
#349.300, firmenich.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on June 3, 2021.
Title Tag
World’s largest privately-owned fragrance and flavor company
Length: 62 (recommended: 10 to 70)
Meta Description
Firmenich is the world largest privately-owned fragrance & flavor company, creating fragrances and flavors for the world’s most desirable brands.
Length: 151 (recommended: 50 to 160)
Google preview
Desktop Version

World’s largest privately-owned fragrance and flavor company

https://firmenich.com

Firmenich is the world largest privately-owned fragrance & flavor company, creating fragrances and flavors for the world’s most desirable brands.

Mobile Version

https://firmenich.com

World’s largest privately-owned fragrance and flavor company

Firmenich is the world largest privately-owned fragrance & flavor company, creating fragrances and flavors for the world’s mos...

Encoding
Great, language/character encoding is specified: utf-8
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, maximum-scale=1, minimum-scale=1, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by firmenich.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Firmenich Confidence: 84% Arrow up

Firmenich SA is a private Swiss company in the perfume and flavor business.

It is the largest privately owned company in the field and ranks number two worldwide.

Firmenich has created perfumes for over 100 years and produced a number of well-known flavors.

Aroma compound Confidence: 76% Arrow up

An aroma-compound, also known as an odorant, aroma, fragrance, or flavor, is a chemical compound that has a smell or odor.

A chemical-compound has a smell or odor when it is sufficiently volatile to be transported to the olfactory system in the upper-part of the nose.

Flavor Confidence: 75% Arrow up

Flavor (or flavour; see spelling differences) is the sensory impression of food or other substance, and is determined primarily by the chemical senses of taste and smell.

The "trigeminal senses", which detect chemical irritants in the mouth and throat, as well as temperature and texture, are also important to the overall gestalt of flavor perception.

The flavor of the food, as such, can be altered with natural or artificial flavorants which affect these senses.

Brand Confidence: 68% Arrow
Amp Energy Confidence: 68% Arrow

WEBSITE SPEED

firmenich.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.4s

This domain loads at the median speed of 2.4 seconds.

Speed Percentile

32%

firmenich.com is faster than approximately 32 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #349.300 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • firmenich.com daily visitors distribution - Total: 2 countries
  • Flag for IndiaIndia (46.0%)
  • Flag for United States of AmericaUnited States of America (23.2%)
  • Flaf icon for other countryOthers (30.8%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #66.534
Flag for United States of AmericaUnited States of America #216.232

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How firmenich.com looks like on a mobile device such as an iPhone.

Tablet
How firmenich.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 21% #606030
  • 21% #505030
  • 15% #404020
  • 13% #707040
  • 11% #808050
  • 10% #303010
  • 5% #909060
  • 3% #a0a070
  • 2% #f0f0e0
  • 1% #c0b0a0
  • 1% #e0d0c0
  • 0% #fff0f0

Text/code ratio

firmenich.com's text/code ratio is 9.05%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.05%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 9
  • <H3> 25
  • <H4> 0
  • <H5> 1
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Globally recognized: ınclusive business
Our purpose we create positive emotions to enhance wellbeing, naturally. download this report
Perfumery fragrances for good
Flavors, tastes and beyond makıng healthy taste delıcıous
Sustaınabılıty leading as a force for good
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Business highlights firmenich recognized for advancing the un sdgs
Business highlights firmenich ceo wins global award 2019
Business highlights firmenich ranks cdp “triple a”
Business highlights globally-certified gender equality employer
Business highlights #2 in ecovadis gold
<H5>
5th level heading
Select your language
Alt attributes Arrow up

We found 117 images on this website.
107 ALT attributes are missing on your image tags. The issue affects 69 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on firmenich.com //firmenich.cdn.oxv.fr/bundles/firmenichfront/images/ui/icons/world.png?v1.2.34 1
Image with missing alt attribute found on firmenich.com //firmenich.cdn.oxv.fr/resized/w400_h200/uploads/images/08_news/blueberry06122019.JPG?v1.2.34 1
Image with missing alt attribute found on firmenich.com //firmenich.cdn.oxv.fr/resized/w400_h200/uploads/images/08_news/IMDBFIRMENICHGROUPPICTURE5.12.2019WE... 2
Image with missing alt attribute found on firmenich.com //firmenich.cdn.oxv.fr/resized/w400_h200/uploads/images/08_news/MID-SIZE-Pantone-COTY_FINALIMAGE_web... 3
Image with missing alt attribute found on firmenich.com //firmenich.cdn.oxv.fr/resized/w400_h200/uploads/images/FIEGROUP2019.jpg?v1.2.34 3

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 107 images on firmenich.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 659
  • Likes 234
  • Shares 275
  • Comments 150
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