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Whois & Analysis for foodservicedirect.com

Dec 28, 2019 3:43 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Registration Private
• Organization
Domains By Proxy, LLC
• Address
DomainsByProxy.com, 14455 N. Hayden Road
• City
Scottsdale
• Zip Code
85260
• State
Arizona
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for foodservicedirect.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Private
• Category
Food & Drink
• Online since
August 11, 1998 Explore Wayback Machine
• Age
25 years, 9 months, 10 days
• Alexa Rank
#113.979, foodservicedirect.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on March 21, 2020.
Title Tag
FoodServiceDirect.com – Widest Variety in Food Service!
Length: 57 (recommended: 10 to 70)
Meta Description
FoodServiceDirect is your source for restaurant supplies, dry foods, refrigerated & frozen foods, paper products, and all other restaurant needs including disposable & janitorial products.
Length: 196 (recommended: 50 to 160)
Google preview
Desktop Version

FoodServiceDirect.com – Widest Variety in Food Service!

https://foodservicedirect.com

FoodServiceDirect is your source for restaurant supplies, dry foods, refrigerated & frozen foods, paper products, and all other restaurant needs including dispos...

Mobile Version

https://foodservicedirect.com

FoodServiceDirect.com – Widest Variety in Food Service!

FoodServiceDirect is your source for restaurant supplies, dry foods, refrigerated & frozen foods, paper products, and all othe...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots INDEX,FOLLOW
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by foodservicedirect.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Frozen food Confidence: 69% Arrow up

Freezing food preserves it from the time it is prepared to the time it is eaten.

Since early times, farmers, fishermen, and trappers have preserved their grains and produce in unheated buildings during the winter season.

Freezing food slows down decomposition by turning residual moisture into ice, inhibiting the growth of most bacterial species.

In the food commodity industry, there are two processes: mechanical and cryogenic (or flash freezing).

The freezing kinetics is important to preserve the food quality and texture.

Quicker freezing generates smaller ice crystals and maintains cellular structure.

Cryogenic freezing is the quickest freezing technology available due to the ultra low liquid nitrogen temperature.

Foodservice Confidence: 69% Arrow up

Foodservice (US English) or catering industry (British English) defines those businesses, institutions, and companies responsible for any meal prepared outside the home.

This industry includes restaurants, school and hospital cafeterias, catering operations, and many other formats.

Refrigeration Confidence: 68% Arrow
Paper Confidence: 66% Arrow
Restaurant Confidence: 61% Arrow

WEBSITE SPEED

foodservicedirect.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.9s

This domain loads at the median speed of 2.9 seconds.

Speed Percentile

24%

foodservicedirect.com is faster than approximately 24 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #113.979 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • foodservicedirect.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (100.0%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #37.201

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How foodservicedirect.com looks like on a mobile device such as an iPhone.

Tablet
How foodservicedirect.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 40% #ffffff
  • 19% #d0f0f0
  • 16% #f0f0f0
  • 3% #506080
  • 2% #808090
  • 2% #b0c0d0
  • 2% #fffff0
  • 1% #c0d0e0
  • 1% #a0b070
  • 1% #607090
  • 1% #d0d060
  • 1% #d0e0f0

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 4
  • <H2> 0
  • <H3> 10
  • <H4> 0
  • <H5> 7
  • <H6> 0
<H1>
Top level heading
$8 off crıspıtos
The sovereıgn of spıces
Knorr professıonal - flavor that delıvers
New knorr® ıntense flavors!
<H3>
3rd level heading
$5 off j&j snacks pretzels! (2)
$5 off select lipton tea! (2)
$3 off seafood bıtes!
Featured products
Quality shipments
<H5>
5th level heading
My account (3)
Foodservicedirect
Categories
Questions?
Follow us
Alt attributes Arrow up

We found 49 images on this website.
34 ALT attributes are missing on your image tags. The issue affects 31 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on foodservicedirect.com https://www.foodservicedirect.com/static/version1577379843/frontend/BrewInteractive/FsdTheme/en_US/a... 1
Image with missing alt attribute found on foodservicedirect.com https://www.foodservicedirect.com/static/version1577379843/frontend/BrewInteractive/FsdTheme/en_US//... 1
Image with missing alt attribute found on foodservicedirect.com https://www.foodservicedirect.com/media///cache/natural/j_j-banner-image.png 2
Image with missing alt attribute found on foodservicedirect.com https://www.foodservicedirect.com/media///cache/natural/Select-lipton-content.png 2
Image with missing alt attribute found on foodservicedirect.com https://www.foodservicedirect.com/media///cache/natural/phillips-banner-image.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 34 images on foodservicedirect.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 538
  • Likes 22
  • Shares 489
  • Comments 27

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 08/11/1998 25 years, 9 months, 10 days ago
Last Modified 07/03/2019 4 years, 10 months, 18 days ago
Expiration Date 08/10/2021 Expired
Nameservers Arrow up
Host IP Address Country
dns02.unilever.com 204.110.160.192 Flag for United StatesUnited States
dns04.unilever.com 194.60.109.74 Flag for United KingdomUnited Kingdom
dns88.unilever.com 162.61.225.191 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.65.124
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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