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Whois & Analysis for getpopspots.com

Nov 27, 2019 9:44 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
On behalf of getpopspots.com owner
• Organization
Whois Privacy Service
• Address
P.O. Box 81226
• City
Seattle
• Zip Code
98108-1226
• State
WA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for getpopspots.com
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Advertising
• Online since
September 9, 2016 Explore Wayback Machine
• Age
8 years, 2 months
• Alexa Rank

SUPERCHARGE YOUR SEO

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 20, 2020.
Title Tag
Popspots
Length: 8 (recommended: 10 to 70)
Meta Description
The largest grocery DOOH advertising network in the U.S. Retail technology: in-store advertising, out-of-stock management, and planogram compliance.
Length: 148 (recommended: 50 to 160)
Google preview
Desktop Version

Popspots

https://getpopspots.com

The largest grocery DOOH advertising network in the U.S. Retail technology: in-store advertising, out-of-stock management, and planogram compliance.

Mobile Version

https://getpopspots.com

Popspots

The largest grocery DOOH advertising network in the U.S. Retail technology: in-store advertising, out-of-stock management, and pla...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by getpopspots.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Planogram Confidence: 88% Arrow up

Planograms, also known as plano-grams, plan-o-grams, schematics and POGs, are visual representations of a store's products or services.

They are considered a tool for visual merchandising.

According to the Oxford Dictionary, "It is a diagram or model that indicates the placement of retail products on shelves in order to maximize sales." Planograms therefore help dictate a retail store's layout.

The ultimate effectiveness of the planogram can be measured by sales volume.

Advertising network Confidence: 77% Arrow up

An online advertising network or ad network is a company that connects advertisers to web sites that want to host advertisements.

The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand.

The phrase "ad network" by itself is media-neutral in the sense that there can be a "Television Ad Network" or a "Print Ad Network", but is increasingly used to mean "online ad network" as the effect of aggregation of publisher ad space and sale to advertisers is most commonly seen in the online space.

The fundamental difference between traditional media ad networks and online ad networks is that online ad networks use a central ad server to deliver advertisements to consumers, which enables targeting, tracking and reporting of impressions in ways not possible with analog media alternatives.

Retail Confidence: 77% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Out-of-home advertising Confidence: 76% Arrow up

Out-of-home media advertising (also OOH advertising or outdoor advertising) or out-of-home media (also OOH media or outdoor media) is advertising that reaches the consumers while they are outside their homes.

Stock management Confidence: 73% Arrow up

Stock management is the function of understanding the stock mix of a company and the different demands on that stock.

The demands are influenced by both external and internal factors and are balanced by the creation of purchase order requests to keep supplies at a reasonable or prescribed level.

WEBSITE SPEED

getpopspots.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #3.042.381 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How getpopspots.com looks like on a mobile device such as an iPhone.

Tablet
How getpopspots.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 53% #ffffff
  • 15% #f0f0f0
  • 4% #f0ffff
  • 2% #c0f0f0
  • 2% #40c0f0
  • 2% #00c0b0
  • 2% #00c0d0
  • 2% #d0c0b0
  • 1% #30d0d0
  • 1% #60c0a0
  • 1% #e0e0f0
  • 1% #e0fff0

Text/code ratio

getpopspots.com's text/code ratio is 0.98%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.98%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 5
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Reaching your local community just got easier.
Our advertising partners
Who we work with
Find an advertising location
Beyond marketing
Alt attributes Arrow up

We found 654 images on this website.
640 ALT attributes are missing on your image tags. The issue affects 5 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 640 images on getpopspots.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 40
  • Likes 7
  • Shares 22
  • Comments 11

DOMAIN REGISTRAR

Domain Registrar AMAZON REGISTRAR, INC.
Registration Date 09/09/2016 8 years, 2 months ago
Last Modified 09/11/2019 5 years, 1 month, 28 days ago
Expiration Date 09/09/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1188.awsdns-20.org 205.251.196.164 Flag for United StatesUnited States
ns-1627.awsdns-11.co.uk 205.251.198.91 Flag for United StatesUnited States
ns-495.awsdns-61.com 205.251.193.239 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • DigitalOcean, LLC
  • IP Address
  • 165.227.196.110
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , North Bergen
  • Latitude and Longitude
  • 40.8054 : -74.0241
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