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Whois & Analysis for gusto.com

Dec 16, 2019 7:27 am UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
• Contact Name
Registration Private
• Organization
Domains By Proxy, LLC
• Address
DomainsByProxy.com, 14455 N. Hayden Road
• City
Scottsdale
• Zip Code
85260
• State
Arizona
• Country Code
US
• Phone Number
Show phone
• Email
Show email
• Domain Registrar
GoDaddy.com, LLC
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for gusto.com

SEO SCORE

gusto.com
Make your link ↑ do-follow
86

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Set a meta content-type (or meta charset) for your website.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Business Software
• Online since
August 23, 1995 Explore Wayback Machine
• Age
28 years, 7 months, 29 days
• Alexa Rank
#13.086, gusto.com is in the world's top 20.000 websites!

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for gusto.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on September 14, 2020.
✅ Title Tag
The All-In-One People Platform for Payroll, Benefits, HR
Length: 56 (recommended: 10 to 70)
✅ Meta Description
Gusto’s people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Payroll, benefits, and more.
Length: 139 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

The All-In-One People Platform for Payroll, Benefits, HR

https://gusto.com

Gusto’s people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Payroll, benefits, and more.

Mobile Version

https://gusto.com

The All-In-One People Platform for Payroll, Benefits, HR

Gusto’s people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Payroll, benefits, an...

❌ Encoding
No language/character encoding is specified
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://gusto.com https://gusto.com/
https://gusto.com https://gusto.com/
http://www.gusto.com https://gusto.com/
https://www.gusto.com https://gusto.com/
✅ Robots.txt
https://gusto.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by gusto.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Business Confidence: 69% Arrow up

A business (also known as an enterprise, a company or a firm) is an organizational entity involved in the provision of goods and services to consumers.

Businesses serve as a form of economic activity, and are prevalent in capitalist economies, where most of them are privately owned and provide goods and services allocated through a market to consumers and customers in exchange for other goods, services, money, or other forms of exchange that hold intrinsic economic value.

Businesses may also be social non-profit enterprises or state-owned public enterprises operated by governments with specific social and economic objectives.

A business owned by multiple private individuals may form as an incorporated company or jointly organise as a partnership.

Countries have different laws that may ascribe different rights to the various business entities.
Insurance Confidence: 62% Arrow up

Insurance is a means of protection from financial loss.

It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss.

WEBSITE SPEED

✅ gusto.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

52%

gusto.com is faster than approximately 52 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #13.086 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • gusto.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (93.1%)
  • Flaf icon for other countryOthers (6.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #2.491
Flag for AustraliaAustralia #17.961
Flag for IndiaIndia #139.852

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How gusto.com looks like on a mobile device such as an iPhone.

Tablet
How gusto.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 47% #f0f0f0
  • 28% #ffffff
  • 7% #108080
  • 1% #f06050
  • 1% #107070
  • 1% #b07050
  • 1% #fff0f0
  • 1% #a06050
  • 1% #f0ffff
  • 1% #d09070
  • 1% #804030
  • 1% #60b0b0

Text/code ratio

ⓘ gusto.com's text/code ratio is 3.20%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.20%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 2
  • <H3> 13
  • <H4> 13
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
ıt’s almost 2020. time to ditch old-school payroll.
<H2>
2nd level heading
Grow your business with a platform that supports your team.
Join more than 100,000 small businesses and their teams.
<H3>
3rd level heading
Payroll automatic deductions and filings, direct deposits, w-2s, and 1099s
Benefits medical, vision, dental, 401(k), commuter benefits, and more
Team offer letters, org charts, team surveys, and new hire onboarding
Time tools simple time tracking, time-off requests, and pto policies
Hr experts direct access to certified hr professionals and other resources
SEE MORE
<H4>
4th level heading
Why gusto (2)
Payroll and more
Pricing
Accountants (2)
Resources (2)
SEE MORE
❌ Alt attributes Arrow up

We found 35 images on this website.
9 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on gusto.com /t/error?reason=JavaScript%20disabled 1
Image with missing alt attribute found on gusto.com //bat.bing.com/action/0?ti=4039896&Ver=2 1
Image with missing alt attribute found on gusto.com //www.bizographics.com/collect/?pid=9157&fmt=gif 1
Image with missing alt attribute found on gusto.com https://dc.ads.linkedin.com/collect/?pid=60270&fmt=gif 1
Image with missing alt attribute found on gusto.com https://data.adxcel-ec2.com/pixel/?ad_log=referer&action=misc&pixid=a25179d5-19b0-4b8a-b230-a3efb9dc... 1
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 9 images on gusto.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 21.506
  • Likes 4.731
  • Shares 13.310
  • Comments 3.465

DOMAIN REGISTRAR

ⓘ Domain Registrar GODADDY.COM, LLC
ⓘ Registration Date 08/23/1995 28 years, 7 months, 29 days ago
ⓘ Last Modified 07/24/2018 5 years, 8 months, 28 days ago
ⓘ Expiration Date 08/22/2023 Expired
Nameservers Arrow up
Host IP Address Country
ns-900.awsdns-48.net 205.251.195.132 Flag for United StatesUnited States
ns-95.awsdns-11.com 205.251.192.95 Flag for United StatesUnited States
ns-1743.awsdns-25.co.uk 205.251.198.207 Flag for United StatesUnited States
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SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Amazon.com, Inc.
  • ⓘ IP Address
  • 52.25.89.98
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Oregon , Portland
  • ⓘ Latitude and Longitude
  • 45.5235 : -122.676
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