gusto.com Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

• Contact Name

Registration Private

• Organization

Domains By Proxy, LLC

• Address

DomainsByProxy.com, 14455 N. Hayden Road

• City

Scottsdale

• Zip Code

85260

• State

Arizona

• Country Code

• Phone Number

Show phone

• Email

Show email

• Domain Registrar

GoDaddy.com, LLC
See Domain Dates and Nameservers
See Server Details

SEO SCORE

gusto.com
Make your link ↑ do-follow

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Set a meta content-type (or meta charset) for your website.

Fill the missing alt attributes on your images.

OVERVIEW

• Domain Owner

Private

• Category

Business > Business Software

• Online since

August 23, 1995 Explore Wayback Machine

• Age

29 years, 2 months, 26 days

• Alexa Rank

#13.086, gusto.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on September 14, 2020.

✅ Title Tag

The All-In-One People Platform for Payroll, Benefits, HR
Length: 56 (recommended: 10 to 70)

✅ Meta Description

Gusto’s people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Payroll, benefits, and more.
Length: 139 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

The All-In-One People Platform for Payroll, Benefits, HR

https://gusto.com

Gusto’s people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Payroll, benefits, and more.

Mobile Version

https://gusto.com

The All-In-One People Platform for Payroll, Benefits, HR

Gusto’s people platform helps businesses like yours onboard, pay, insure, and support your hardworking team. Payroll, benefits, an...

❌ Encoding

No language/character encoding is specified

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://gusto.com	https://gusto.com/
https://gusto.com	https://gusto.com/
http://www.gusto.com	https://gusto.com/
https://www.gusto.com	https://gusto.com/

✅ Robots.txt

https://gusto.com/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by gusto.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Business Confidence: 69%

A business (also known as an enterprise, a company or a firm) is an organizational entity involved in the provision of goods and services to consumers. Businesses serve as a form of economic activity, and are prevalent in capitalist economies, where most of them are privately owned and provide goods and services allocated through a market to consumers and customers in exchange for other goods, services, money, or other forms of exchange that hold intrinsic economic value. Businesses may also be social non-profit enterprises or state-owned public enterprises operated by governments with specific social and economic objectives. A business owned by multiple private individuals may form as an incorporated company or jointly organise as a partnership. Countries have different laws that may ascribe different rights to the various business entities.

Insurance Confidence: 62%

Insurance is a means of protection from financial loss. It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss.

WEBSITE SPEED

✅ gusto.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

52%

gusto.com is faster than approximately 52 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #13.086 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

United States of America (93.1%)
Others (6.9%)

Traffic country ranks

Country	Rank
United States of America	#2.491
Australia	#17.961
India	#139.852

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How gusto.com looks like on a mobile device such as an iPhone.

Tablet
How gusto.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

47% #f0f0f0
28% #ffffff
7% #108080
1% #f06050
1% #107070
1% #b07050
1% #fff0f0
1% #a06050
1% #f0ffff
1% #d09070
1% #804030
1% #60b0b0

Text/code ratio

ⓘ gusto.com's text/code ratio is 3.20%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 3.20%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 1
<H2> 2
<H3> 13
<H4> 13
<H5> 0
<H6> 0

<H1>

Top level heading
ıt’s almost 2020. time to ditch old-school payroll.

<H2>

2^nd level heading
Grow your business with a platform that supports your team.
Join more than 100,000 small businesses and their teams.

<H3>

3^rd level heading
Payroll automatic deductions and filings, direct deposits, w-2s, and 1099s
Benefits medical, vision, dental, 401(k), commuter benefits, and more
Team offer letters, org charts, team surveys, and new hire onboarding
Time tools simple time tracking, time-off requests, and pto policies
Hr experts direct access to certified hr professionals and other resources
See a demo
ıntegrations
Become a partner grow your accounting or bookkeeping practice
Gusto partner blog get tools and advice for modern accountants
Find an accountant browse accountants in our partner directory
Calculators and tools tax calculators, checklists, compensation tools, and more
Talk shop blog expert articles and answers to all your questions
Help center expert answers and how-to guides for using gusto

<H4>

4^th level heading
Why gusto (2)
Payroll and more
Pricing
Accountants (2)
Resources (2)
All-in-one platform
Tools
About gusto
Contact us
Talk shop: small business resources

❌ Alt attributes

We found 35 images on this website.
9 ALT attributes are missing on your image tags.

Image	Image URL	Occurrences
	/t/error?reason=JavaScript%20disabled	1
	//bat.bing.com/action/0?ti=4039896&Ver=2	1
	//www.bizographics.com/collect/?pid=9157&fmt=gif	1
	https://dc.ads.linkedin.com/collect/?pid=60270&fmt=gif	1
	https://data.adxcel-ec2.com/pixel/?ad_log=referer&action=misc&pixid=a25179d5-19b0-4b8a-b230-a3efb9dc...	1
	https://www.facebook.com/tr?id=1497029147199464&ev=PageView&noscript=1	1
	https://s.amazon-adsystem.com/iui3?d=forester-did&ex-fargs=%3Fid%3D5196560c-9c25-a371-e741-13e9f0e2e...	1
	https://s.amazon-adsystem.com/iui3?d=forester-did&ex-fargs=%3Fid%3Dcbd67de4-b629-8680-3e13-34d1ee99a...	1
	https://bat.bing.com/action/0?ti=4039896&Ver=2&mid=2b37356f-0221-a261-091a-8edc80dda2b6&pi=0&lg=en-U...	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 9 images on gusto.com. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 83 links on the homepage of this website.

ⓘ Internal links : 72

For a better readability, only the first 50 internal links are shown below.

Anchor	Type	URL
	image	/
Why Gusto	text	/product
Payroll Automatic deductions and filings, direct deposits, W-2s, and 1099s	text	/product/payroll
Benefits Medical, vision, dental, 401(k), commuter benefits, and more	text	/product/benefits
Team Offer letters, org charts, team surveys, and new hire onboarding	text	/product/hr
Time tools Simple time tracking, time-off requests, and PTO policies	text	/product/time-tools
HR experts Direct access to certified HR professionals and other resources	text	/hr-pros-and-services
See a demo	text	/instant-demo
Integrations	text	/product/integrations
Pricing	text	/product/pricing
Become a partner Grow your accounting or bookkeeping practice	text	/partners/accountants
Gusto partner blog Get tools and advice for modern accountants	text	https://gusto.com/partner-resources
Find an accountant Browse accountants in our Partner Directory	text	https://gusto.com/partners/directory
Calculators and tools Tax calculators, checklists, compensation tools, and more	text	/tools
Talk Shop blog Expert articles and answers to all your questions	text	https://gusto.com/blog
Get started	text	/invite/company
Set up payroll	text	/invite/company
Set up payroll now	text	/invite/company
See a demo	text	/instant-demo
Gusto partner blog Get tools and advice for modern accountants	text	https://gusto.com/partner-resources
Find an accountant Browse accountants in our Partner Directory	text	https://gusto.com/partners/directory
Talk Shop blog Expert articles and answers to all your questions	text	https://gusto.com/blog
Full-service payroll	text	https://gusto.com/product/payroll/full-service
For businesses The people platform for payroll, benefits, and more	text	/product
For accountants A rewards program for accountants and bookkeepers	text	/accountants
Pricing Starting at just $45 per month	text	/product/pricing
Payroll	text	/product/payroll
Benefits	text	/product/benefits
Team management	text	/product/hr
Expert HR	text	/hr-pros-and-services
Time tracking tools	text	/product/time-tools
Workers' comp	text	/product/workers-comp
401(k) plans	text	/product/401k-plans
College savings plans	text	/product/529-college-savings
Integrations	text	/product/integrations
Employer tax calculator	text	/tools/employer-tax-calculator
Burn rate calculator	text	/tools/burn-rate-calculator
Salary comparison tool	text	/tools/salary-comparison
New hire checklist	text	/tools/employee-onboarding-checklist
About	text	/about
Careers — We're hiring!	text	/about/careers
Press	text	/about/press
Contact	text	/about/contact
Investors	text	/about/investors
Become a partner	text	/partners/accountants
Gusto partner blog	text	https://gusto.com/partner-resources
Find an accountant	text	/partners/find-an-accountant
Interactive demo	text	/instant-demo
Compare	text	/product/compare
FAQs	text	/product/faq

ⓘ External links : 11

Anchor	Type	URL
Help Center Expert answers and how-to guides for using Gusto	text	https://support.gusto.com
Sign in	text	https://app.gusto.com/login
Help Center Expert answers and how-to guides for using Gusto	text	https://support.gusto.com
	image	https://app.gusto.com/user/auth/google_oauth2?homepage_signup=true
Sign in here	text	https://app.gusto.com/login
Help Center	text	https://support.gusto.com
Talk to support — Sign in	text	https://manage.gusto.com/help/contact
	image	https://www.facebook.com/gustohq
	image	http://twitter.com/gustohq
	image	https://www.linkedin.com/company/gustohq/
	image	https://www.instagram.com/gustohq/

DOMAIN REGISTRAR

ⓘ Domain Registrar	GODADDY.COM, LLC
ⓘ Registration Date	08/23/1995 29 years, 2 months, 26 days ago
ⓘ Last Modified	07/24/2018 6 years, 3 months, 25 days ago
ⓘ Expiration Date	08/22/2023 Expired

Nameservers

Host	IP Address	Country
ns-900.awsdns-48.net	205.251.195.132	United States
ns-95.awsdns-11.com	205.251.192.95	United States
ns-1743.awsdns-25.co.uk	205.251.198.207	United States
ns-1330.awsdns-38.org	205.251.197.50	United States