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Whois & Analysis for happi.com

Nov 29, 2019 1:17 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for happi.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Style & Fashion  >  Beauty
• Online since
• Age
28 years, 5 months, 7 days
• Alexa Rank
#162.122, happi.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on July 1, 2020.
Title Tag
HAPPI Magazine - HAPPI
Length: 22 (recommended: 10 to 70)
Meta Description
HAPPI is the industry's leading magazine covering the global personal care, household and industrial and institutional cleaning market.
Length: 135 (recommended: 50 to 160)
Google preview
Desktop Version

HAPPI Magazine - HAPPI

https://happi.com

HAPPI is the industry's leading magazine covering the global personal care, household and industrial and institutional cleaning market.

Mobile Version

https://happi.com

HAPPI Magazine - HAPPI

HAPPI is the industry's leading magazine covering the global personal care, household and industrial and institutional cleaning ma...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,minimum-scale=1,initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by happi.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Happi Confidence: 76% Arrow up

A happi (法被, 半被) is a traditional Japanese straight-sleeved coat usually made of indigo or brown cotton and imprinted with a distinctive mon (crest).

They are usually worn only to festivals.

Originally these represented the crest of a family, as happi were worn by house servants.

Later, the coats commonly began to display the crests of shops and organizations.

Firefighters in the past also used to wear happi; the symbol on their backs referred to the group with which they were associated.

In English, "happi" is most often translated as "happi coat" or "happy coat".

Hygiene Confidence: 76% Arrow up

Hygiene is a set of practices performed for the preservation of health.

According to the World Health Organization (WHO), "Hygiene refers to conditions and practices that help to maintain health and prevent the spread of diseases.".

Industry Confidence: 73% Arrow up

Industry is the production of goods or related services within an economy.

The major source of revenue of a group or company is the indicator of its relevant industry.

When a large group has multiple sources of revenue generation, it is considered to be working in different industries.

Manufacturing industry became a key sector of production and labour in European and North American countries during the Industrial Revolution, upsetting previous mercantile and feudal economies.

This came through many successive rapid advances in technology, such as the production of steel and coal.

Institution Confidence: 72% Arrow up

Institutions are "stable, valued, recurring patterns of behavior".

As structures or mechanisms of social order, they govern the behaviour of a set of individuals within a given community.

Institutions are identified with a social purpose, transcending individuals and intentions by mediating the rules that govern living behavior.

Household Confidence: 71% Arrow up

A household consists of one or more people who live in the same dwelling and also share at meals or living accommodation, and may consist of a single family or some other grouping of people.

List of households-clothes,lights,toilet paper,food,and so on for needs to stay alive.A single dwelling will be considered to contain multiple households if either meals or living space are not shared.

The household is the basic unit of analysis in many social, microeconomic and government models, and is important to the fields of economics and inheritance.

Household models include the family, varieties of blended families, share housing, group homes, boarding houses, houses in multiple occupation (UK), and a single room occupancy (US).

In feudal times, the royal Household and medieval households of the wealthy would also have included servants and other retainers.

WEBSITE SPEED

happi.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

53%

happi.com is faster than approximately 53 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #162.122 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • happi.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (66.0%)
  • Flag for EgyptEgypt (5.1%)
  • Flaf icon for other countryOthers (28.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #41.965
Flag for EgyptEgypt #19.723

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How happi.com looks like on a mobile device such as an iPhone.

Tablet
How happi.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 55% #303030
  • 15% #000000
  • 5% #200010
  • 5% #604040
  • 4% #705050
  • 2% #507060
  • 2% #809080
  • 2% #ffffff
  • 1% #a0b0b0
  • 1% #708080
  • 1% #e0e0d0
  • 1% #d0d0b0

Text/code ratio

happi.com's text/code ratio is 11.97%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 11.97%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 0
  • <H3> 5
  • <H4> 28
  • <H5> 0
  • <H6> 2
<H1>
Top level heading
Featured
<H3>
3rd level heading
Amipure launches in the us
Memebox rebrands to mbx
Beauty by the numbers: cbd part 2
Credo strives for ethical beauty
Maroon group expands midwest team
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
The skin-caring benefits of cbd
Givaudan acquires ındena cosmetics unit
Beauty by the numbers: cbd part 2
Get to know chemyunion’s community app
Cause for pause
<H6>
6th level heading
Login join
Subscribe free magazine enewsletter checkout
Alt attributes Arrow up

We found 71 images on this website.
40 ALT attributes are missing on your image tags. The issue affects 33 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on happi.com /img/desktop_logo.png 1
Image with missing alt attribute found on happi.com https://dev.rodpub.com/images/198/832_thumb.jpg 1
Image with missing alt attribute found on happi.com https://dev.rodpub.com/images/198/828_thumb.jpg 1
Image with missing alt attribute found on happi.com https://dev.rodpub.com/images/198/823_thumb.jpg 1
Image with missing alt attribute found on happi.com https://dev.rodpub.com/images/198/814_thumb.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 40 images on happi.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 569
  • Likes 36
  • Shares 516
  • Comments 17

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 06/01/1996 28 years, 5 months, 7 days ago
Last Modified 05/31/2018 6 years, 5 months, 8 days ago
Expiration Date 05/31/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns2.rackspace.com 65.61.188.4 Flag for United StatesUnited States
ns.rackspace.com 69.20.95.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Rackspace Hosting
  • IP Address
  • 72.32.200.238
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Rafael
  • Latitude and Longitude
  • 37.9681 : -122.5119
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