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Whois & Analysis for hotelchocolat.com

Nov 27, 2019 11:38 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Hotel Chocolat Ltd
• Address
Mint House
• City
Royston
• Zip Code
SG8 5HL
• State
Herts
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for hotelchocolat.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Hotel Chocolat Ltd See more
• Category
Food & Drink  >  Desserts & Baking
• Online since
• Age
21 years, 8 months, 27 days
• Alexa Rank
#218.486, hotelchocolat.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on January 29, 2020.
Title Tag
Hotel Chocolat - Luxury Chocolates and Chocolate Gifts
Length: 54 (recommended: 10 to 70)
Meta Description
Discover award-winning chocolates and luxury chocolate gifts for any occasion at Hotel Chocolat. The ultimate chocolate shopping experience. Hotel Chocolat
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

Hotel Chocolat - Luxury Chocolates and Chocolate Gifts

https://hotelchocolat.com

Discover award-winning chocolates and luxury chocolate gifts for any occasion at Hotel Chocolat. The ultimate chocolate shopping experience. Hotel Chocolat

Mobile Version

https://hotelchocolat.com

Hotel Chocolat - Luxury Chocolates and Chocolate Gifts

Discover award-winning chocolates and luxury chocolate gifts for any occasion at Hotel Chocolat. The ultimate chocolate shopping...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, minimum-scale=1.0, maximum-scale=1.0, user-scalable=0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by hotelchocolat.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Hotel Chocolat Confidence: 88% Arrow up

Hotel Chocolat is a British chocolatier and cocoa grower, with over seventy shops in the United Kingdom.

Hotel Chocolat is the only company in the United Kingdom to grow cocoa on its own plantation.

Chocolate Confidence: 69% Arrow up

Chocolate is a typically sweet, usually brown food preparation of Theobroma cacao seeds, roasted and ground.

It is made in the form of a liquid, paste, or in a block, or used as a flavoring ingredient in other foods.

Cacao has been cultivated by many cultures for at least three millennia in Mesoamerica.

The earliest evidence of use traces to the Mokaya (Mexico and Guatemala), with evidence of chocolate beverages dating back to 1900 BCE.

In fact, the majority of Mesoamerican people made chocolate beverages, including the Maya and Aztecs, who made it into a beverage known as xocolātl, a Nahuatl word meaning "bitter water".

The seeds of the cacao tree have an intense bitter taste and must be fermented to develop the flavor.

WEBSITE SPEED

hotelchocolat.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

78%

hotelchocolat.com is faster than approximately 78 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #218.486 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • hotelchocolat.com daily visitors distribution - Total: 4 countries
  • Flag for IndiaIndia (6.0%)
  • Flag for TurkeyTurkey (3.1%)
  • Flag for United States of AmericaUnited States of America (14.2%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (56.0%)
  • Flaf icon for other countryOthers (20.7%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #175.138
Flag for TurkeyTurkey #77.234
Flag for United States of AmericaUnited States of America #172.286
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #5.668

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How hotelchocolat.com looks like on a mobile device such as an iPhone.

Tablet
How hotelchocolat.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 29% #ffffff
  • 25% #000000
  • 13% #202020
  • 9% #800010
  • 7% #f0f0f0
  • 5% #900020
  • 1% #902030
  • 1% #b07080
  • 1% #fff0f0
  • 1% #a05060
  • 1% #908070
  • 1% #fffff0

Text/code ratio

hotelchocolat.com's text/code ratio is 4.22%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.22%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 0
  • <H3> 1
  • <H4> 56
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Chocolate gifts & luxury presents
<H3>
3rd level heading
The velvetıserthe defınıtıon of hot chocolate
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Everythıng advent calendar £26
Caramel advent calendar £12.50
Dark advent calendar £12.50
Advent calendar for two £26
Up to snow good £8
Alt attributes Arrow up

We found 76 images on this website.
23 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on hotelchocolat.com https://www.facebook.com/tr?id=1656345777945506&ev=PageView&noscript=1 1
Image with missing alt attribute found on hotelchocolat.com https://www.hotelchocolat.com/on/demandware.static/-/Sites-hotelchocolat-storefront-uk/default/dw0fc... 1
Image with missing alt attribute found on hotelchocolat.com https://www.hotelchocolat.com/on/demandware.static/-/Sites-hotelchocolat-storefront-uk/default/dwd7f... 1
Image with missing alt attribute found on hotelchocolat.com https://www.hotelchocolat.com/on/demandware.static/-/Sites-hotelchocolat-storefront-uk/default/dwe81... 1
Image with missing alt attribute found on hotelchocolat.com https://www.hotelchocolat.com/on/demandware.static/-/Sites-hotelchocolat-storefront-uk/default/dw69b... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 23 images on hotelchocolat.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.721
  • Likes 1.019
  • Shares 1.900
  • Comments 802

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 07/26/2002 21 years, 8 months, 27 days ago
Last Modified 07/22/2019 4 years, 9 months, 2 days ago
Expiration Date 07/26/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns2.cscdns.net 156.154.131.100 Flag for United StatesUnited States
dns1.cscdns.net 156.154.130.100 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.175.240
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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