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Whois & Analysis for innovid.com

Oct 29, 2019 11:31 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Tal Chalozin
• Organization
Innovid Media
• Address
30 Irving Place 12th floor
• City
New York
• Zip Code
10003
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for innovid.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Innovid Media See more
• Category
Business  >  Marketing  >  Advertising
• Online since
• Age
18 years, 11 months, 17 days
• Alexa Rank
#107.033, innovid.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on December 23, 2019.
Title Tag
Innovid | Reach Audiences Everywhere With Advertising That Resonates
Length: 68 (recommended: 10 to 70)
Meta Description
The only independent omni-channel advertising and analytics platform built for television. All Your Media Delivered, Personalized and Measured Through a Single Platform.
Length: 169 (recommended: 50 to 160)
Google preview
Desktop Version

Innovid | Reach Audiences Everywhere With Advertising That Resonates

https://innovid.com

The only independent omni-channel advertising and analytics platform built for television. All Your Media Delivered, Personalized and Measured Through a Single Platf...

Mobile Version

https://innovid.com

Innovid | Reach Audiences Everywhere With Advertising That Resonates

The only independent omni-channel advertising and analytics platform built for television. All Your Media Delivered, Personalized...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by innovid.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Innovid Confidence: 87% Arrow up

Innovid is a video marketing platform for advertisers to engage consumers across all screens and channels.

Innovid's cross-platform marketing technology delivers video ads to any device including desktop, mobile, tablet, and over 25 different connected TV devices such as over-the-top (OTT) enabled boxes, smart TVs, gaming consoles, Blu-ray streaming players, and over 1,000 different TV and video apps.

Advertising Confidence: 70% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Omnichannel Confidence: 63% Arrow

WEBSITE SPEED

innovid.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

82%

innovid.com is faster than approximately 82 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #107.033 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • innovid.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (72.7%)
  • Flag for CanadaCanada (9.3%)
  • Flag for IndiaIndia (8.2%)
  • Flaf icon for other countryOthers (9.8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #29.586
Flag for CanadaCanada #22.706
Flag for IndiaIndia #86.326

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How innovid.com looks like on a mobile device such as an iPhone.

Tablet
How innovid.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 44% #4080b0
  • 22% #ffffff
  • 15% #40a0d0
  • 4% #f0f0f0
  • 2% #b0e0f0
  • 2% #b0d0e0
  • 1% #50b0e0
  • 1% #d0f0f0
  • 1% #e07020
  • 1% #60a0c0
  • 1% #e0e0e0
  • 1% #90c0d0

Text/code ratio

innovid.com's text/code ratio is 2.30%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.30%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 6
  • <H3> 5
  • <H4> 0
  • <H5> 0
  • <H6> 1
<H1>
Top level heading
The only independent omni-channel advertising and analytics platform built for television.
<H2>
2nd level heading
All your media — ıncluding tv, video, display, social, and ooh — delivered, personalized and measured through a single platform
Creative solutions
Ad serving solutions
Measurement solutions
You’ll be in good company
<H3>
3rd level heading
Roku and ınnovid bring sophisticated measurement tools to tv
ınnovid bolsters omni-channel offering with acquisition of herolens
The future of tv is now at advertising week new york
Estée lauder drives brand recall with dynamic video
The meteoric rise of connected tv: 2018 global video benchmarks
<H6>
6th level heading
Subscribe to our newsletter and receive industry insights, benchmarks and more.
Alt attributes Arrow up

We found 52 images on this website.
42 ALT attributes are missing on your image tags. The issue affects 21 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on innovid.com https://3m2k8k3eno372v15wh25rv3f-wpengine.netdna-ssl.com/wp-content/uploads/2019/09/Client-logo-sams... 3
Image with missing alt attribute found on innovid.com https://3m2k8k3eno372v15wh25rv3f-wpengine.netdna-ssl.com/wp-content/uploads/2019/09/Client-logo-Roku... 3
Image with missing alt attribute found on innovid.com https://3m2k8k3eno372v15wh25rv3f-wpengine.netdna-ssl.com/wp-content/uploads/2019/09/Client-Logo-Toyo... 3
Image with missing alt attribute found on innovid.com https://3m2k8k3eno372v15wh25rv3f-wpengine.netdna-ssl.com/wp-content/uploads/2019/09/Client-logo-zeni... 3
Image with missing alt attribute found on innovid.com https://3m2k8k3eno372v15wh25rv3f-wpengine.netdna-ssl.com/wp-content/uploads/2019/09/Client-logo-Fiat... 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 42 images on innovid.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 443
  • Likes 1
  • Shares 435
  • Comments 7

DOMAIN REGISTRAR

Domain Registrar NAMECHEAP, INC.
Registration Date 05/14/2005 18 years, 11 months, 17 days ago
Last Modified 03/26/2018 6 years, 1 month, 1 day ago
Expiration Date 05/14/2027 3 years, 17 days from now
Nameservers Arrow up
Host IP Address Country
asia3.akam.net 23.211.61.64 Flag for United StatesUnited States
asia4.akam.net 184.85.248.64 Flag for ColombiaColombia
eur5.akam.net 23.74.25.64 Flag for ColombiaColombia

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 35.237.51.149
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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