Whois & Analysis for yield.com

Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears.

In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff.

The word "native" refers to this coherence of the content with the other media that appears on the platform.

Influencer marketing (also influence marketing) is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole.

It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:

Monetization is the process of converting or establishing something into legal tender.

While it usually refers to the coining of currency or the printing of banknotes by central banks, it may also take the form of a promissory currency.

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.