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Whois & Analysis for lancome-usa.com

Dec 5, 2019 5:36 am UTC

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.
• Contact Name
L'Oreal USA Inc.
• Organization
L'Oreal USA Inc.
• Address
575 5TH AVE
• City
NEW YORK
• Zip Code
10017-2422
• State
NY
• Country Code
US
• Phone Number
Show phone
• Email
Show email
• Domain Registrar
Network Solutions, LLC
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for lancome-usa.com

SEO SCORE

lancome-usa.com
Make your link ↑ do-follow
62

✅ 7 criteria passed
❌ 4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
L'Oreal USA Inc. See more
• Category
Style & Fashion  >  Beauty
• Online since
October 5, 1995 Explore Wayback Machine
• Age
28 years, 6 months, 18 days
• Alexa Rank
#56.640, lancome-usa.com is in the world's top 100.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
✅ Title Tag
Lancôme - Luxury Cosmetics, Perfume & Skin
Length: 47 (recommended: 10 to 70)
✅ Meta Description
Looking for a glamorous, bespoke beauty routine? Discover Lancôme’s luxurious makeup and skincare, as well as the latest Parisian trends in Beauty Lancome
Length: 157 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Lancôme - Luxury Cosmetics, Perfume & Skin

http://lancome-usa.com

Looking for a glamorous, bespoke beauty routine? Discover Lancôme’s luxurious makeup and skincare, as well as the latest Parisian trends in Beauty Lancome

Mobile Version

http://lancome-usa.com

Lancôme - Luxury Cosmetics, Perfume & Skin

Looking for a glamorous, bespoke beauty routine? Discover Lancôme’s luxurious makeup and skincare, as well as the latest Parisian...

✅ Encoding
Great, language/character encoding is specified: utf-8
ⓘ Hreflang Tags
Alternate URL Hreflang
https://www.lancome-usa.com en-us
https://es.lancome-usa.com es
https://zh.lancome-usa.com zh-us
❌ URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Resolved URL
http://lancome-usa.com HTTP header error
https://lancome-usa.com HTTP header error
http://www.lancome-usa.com https://www.lancome-usa.com/
https://www.lancome-usa.com https://www.lancome-usa.com/
❌ Robots.txt
No robots.txt file was found on this page.
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ robots index, follow
ⓘ viewport width=device-width, initial-scale=1, maximum-scale=1

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by lancome-usa.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Lancôme Confidence: 90% Arrow up

Lancôme is a French luxury perfumes and cosmetics house that distributes products internationally.

Lancôme is part of the L'Oreal Luxury Products division, which is its parent company and offers skin care, fragrances, and makeup at higher-end prices.
Cosmetics Confidence: 80% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.
Perfume Confidence: 79% Arrow up

Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents - used to give the human body, animals, food, objects, and living-spaces "a pleasant scent".
Beauty Confidence: 71% Arrow up

Beauty is a characteristic of an animal, idea, object, person or place that provides a perceptual experience of pleasure or satisfaction.

Beauty is studied as part of aesthetics, culture, social psychology and sociology.

An "ideal beauty" is an entity which is admired, or possesses features widely attributed to beauty in a particular culture, for perfection.
Luxury goods Confidence: 69% Arrow up

In economics, a luxury good is a good for which demand increases more than proportionally as income rises, and is a contrast to a "necessity good", for which demand increases proportionally less than income.

Luxury goods are often synonymous with superior goods and Veblen goods.

WEBSITE SPEED

✅ lancome-usa.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.4s

This domain loads at the median speed of 2.4 seconds.

Speed Percentile

32%

lancome-usa.com is faster than approximately 32 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #56.640 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • lancome-usa.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (74.7%)
  • Flaf icon for other countryOthers (25.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #8.985
Flag for IndiaIndia #149.986
Flag for Iran (Islamic Republic of)Iran (Islamic Republic of) #98.793

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How lancome-usa.com looks like on a mobile device such as an iPhone.

Tablet
How lancome-usa.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 33% #f0f0f0
  • 16% #c0d0e0
  • 13% #000000
  • 12% #e0e0f0
  • 10% #ffffff
  • 3% #f0f0ff
  • 3% #d02050
  • 2% #fff0ff
  • 1% #e0b0b0
  • 1% #fff0f0
  • 1% #e04090
  • 1% #f0ffff

Text/code ratio

ⓘ lancome-usa.com's text/code ratio is 1.36%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.36%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 10
  • <H3> 25
  • <H4> 4
  • <H5> 0
  • <H6> 8

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Unwrap the holıday magıc! (2)
Advanced génifique youth activating serum
Monsieur big waterproof
ıdôle eau de parfum
Best sellers
SEE MORE
<H3>
3rd level heading
Double wrappıng sheet mask (2)
Skıncare gıft sets
Makeup gıft sets
Skın care
Makeup
SEE MORE
<H4>
4th level heading
New
La vie est belle en rose
130 years of eiffel — happy birthday to the ıron lady!
Visionnaire skin solutions: revealing radiance with the new vitam...
<H6>
6th level heading
Special offers (2)
Online exclusives (2)
Phased out favorites (2)
E-gıftıng (2)
❌ Alt attributes Arrow up

We found 78 images on this website.
21 ALT attributes are missing on your image tags. The issue affects 5 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
- data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== 6
Image with missing alt attribute found on lancome-usa.com /on/demandware.static/Sites-lancome-us-Site/-/default/dw68580a05/images/placeholder_1x1_image.gif 10
Image with missing alt attribute found on lancome-usa.com https://www.facebook.com/tr?id=504271623066360&ev=PageView&noscript=1 1
Image with missing alt attribute found on lancome-usa.com https://ct.pinterest.com/v3/?tid=2616809075105&noscript=1 1
Image with missing alt attribute found on lancome-usa.com https://ct.pinterest.com/v3/?tid=2616809075105&event=PageVisit&noscript=1 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 21 images on lancome-usa.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 126.570
  • Likes 102.518
  • Shares 18.198
  • Comments 5.853

DOMAIN REGISTRAR

ⓘ Domain Registrar NETWORK SOLUTIONS, LLC
ⓘ Registration Date 10/05/1995 28 years, 6 months, 18 days ago
ⓘ Last Modified 12/19/2017 6 years, 4 months, 1 day ago
ⓘ Expiration Date 10/04/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns-915.awsdns-50.net 205.251.195.147 Flag for United StatesUnited States
ns-1351.awsdns-40.org 205.251.197.71 Flag for United StatesUnited States
ns-1959.awsdns-52.co.uk 205.251.199.167 Flag for United StatesUnited States
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SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Amazon.com, Inc.
  • ⓘ IP Address
  • 52.216.184.226
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Virginia , Ashburn
  • ⓘ Latitude and Longitude
  • 39.0438 : -77.4874
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