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Whois & Analysis for larabar.com

Nov 30, 2019 8:16 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
General Mills Inc
• Address
One General Mills Blvd
• City
Golden Valley
• Zip Code
55426
• State
MN
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for larabar.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
General Mills Inc See more
• Category
Food & Drink
• Online since
September 24, 2002 Explore Wayback Machine
• Age
21 years, 7 months, 3 days
• Alexa Rank
#411.313, larabar.com is in the world's top 1 million websites

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on May 18, 2020.
Title Tag
LÄRABAR | Simple. Pure. Delicious.
Length: 37 (recommended: 10 to 70)
Meta Description
LÄRABAR produces healthy, gluten free energy bars made from minimal, pure ingredients.
Length: 87 (recommended: 50 to 160)
Google preview
Desktop Version

LÄRABAR | Simple. Pure. Delicious.

https://larabar.com

LÄRABAR produces healthy, gluten free energy bars made from minimal, pure ingredients.

Mobile Version

https://larabar.com

LÄRABAR | Simple. Pure. Delicious.

LÄRABAR produces healthy, gluten free energy bars made from minimal, pure ingredients.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by larabar.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Lärabar Confidence: 90% Arrow up

Lärabar is a brand of energy bar produced by General Mills.

The bars consist of fruits and nuts and are made without genetically modified ingredients.

Gluten-free diet Confidence: 77% Arrow up

A gluten-free diet (GFD) is a diet that strictly excludes gluten, a mixture of proteins found in wheat and related grains, including barley, rye, oat, and all their species and hybrids (such as spelt, kamut, and triticale).

The inclusion of oats in a gluten-free diet remains controversial.

Oat toxicity in people with gluten-related disorders depends on the oat cultivar consumed because the immunoreactivities of toxic prolamins are different among oat varieties.

Furthermore, oats are frequently cross-contaminated with other gluten-containing cereals.

Energy bar Confidence: 76% Arrow up

Energy bars are supplemental bars containing cereals and other high energy foods targeted at people who require quick energy but do not have time for a meal.

They are different from energy drinks, which contain caffeine, whereas bars provide food energy.

Perpetual motion Confidence: 72% Arrow up

Perpetual motion is motion of bodies that continues indefinitely.

A perpetual motion machine is a hypothetical machine that can do work indefinitely without an energy source.

This kind of machine is impossible, as it would violate the first or second law of thermodynamics.

Health Confidence: 62% Arrow

WEBSITE SPEED

larabar.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.7s

This domain loads at the median speed of 0.7 seconds.

Speed Percentile

90%

larabar.com is faster than approximately 90 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #411.313 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • larabar.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (88.9%)
  • Flaf icon for other countryOthers (11.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #100.874

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How larabar.com looks like on a mobile device such as an iPhone.

Tablet
How larabar.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 22% #6090b0
  • 15% #202020
  • 12% #505040
  • 6% #404030
  • 5% #707060
  • 4% #606050
  • 4% #808080
  • 3% #909080
  • 3% #a0b080
  • 3% #b0b0a0
  • 2% #70a0c0
  • 2% #407040

Text/code ratio

larabar.com's text/code ratio is 2.01%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.01%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 0
  • <H4> 9
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H4>
4th level heading
Products
Our story
Our purpose
Connect
Our products
Alt attributes Arrow up

We found 240 images on this website.
10 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 10 images on larabar.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 789
  • Likes 147
  • Shares 511
  • Comments 131

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 09/24/2002 21 years, 7 months, 3 days ago
Last Modified 09/20/2018 5 years, 7 months, 7 days ago
Expiration Date 09/24/2020 Expired
Nameservers Arrow up
Host IP Address Country
mgoextdns2.genmills.com 146.217.15.253 Flag for United StatesUnited States
jfbextdns1.genmills.com 146.217.5.189 Flag for United StatesUnited States
mgoextdns1.genmills.com 146.217.15.254 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 174.129.5.155
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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