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Whois & Analysis for merkleinc.com

Jan 15, 2020 7:26 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Merkle Inc.
• Organization
Merkle Inc.
• Address
7001 COLUMBIA GATEWAY DR
• City
COLUMBIA
• Zip Code
21046-2289
• State
MD
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for merkleinc.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Merkle Inc. See more
• Category
Business  >  Marketing
• Online since
February 10, 2005 Explore Wayback Machine
• Age
19 years, 2 months, 8 days
• Alexa Rank
#55.689, merkleinc.com is in the world's top 100.000 websites!

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on July 1, 2020.
Title Tag
Merkle - Truth in Data. Proof in Performance
Length: 44 (recommended: 10 to 70)
Meta Description
Build relationships with people you know. Leverage big data to make people-based marketing a reality for your brand.
Length: 116 (recommended: 50 to 160)
Google preview
Desktop Version

Merkle - Truth in Data. Proof in Performance

https://merkleinc.com

Build relationships with people you know. Leverage big data to make people-based marketing a reality for your brand.

Mobile Version

https://merkleinc.com

Merkle - Truth in Data. Proof in Performance

Build relationships with people you know. Leverage big data to make people-based marketing a reality for your brand.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by merkleinc.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Big data Confidence: 82% Arrow up

Big data is a term for data sets that are so large or complex that traditional data processing application software is inadequate to deal with them.

Challenges include capture, storage, analysis, data curation, search, sharing, transfer, visualization, querying, updating and information privacy.

The term "big data" often refers simply to the use of predictive analytics, user behavior analytics, or certain other advanced data analytics methods that extract value from data, and seldom to a particular size of data set.

"There is little doubt that the quantities of data now available are indeed large, but that’s not the most relevant characteristic of this new data ecosystem.".

Marketing Confidence: 72% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Argument Confidence: 68% Arrow
Truth Confidence: 68% Arrow
Brand Confidence: 67% Arrow

WEBSITE SPEED

merkleinc.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.2s

This domain loads at the median speed of 2.2 seconds.

Speed Percentile

37%

merkleinc.com is faster than approximately 37 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #55.689 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • merkleinc.com daily visitors distribution - Total: 4 countries
  • Flag for IndiaIndia (22.7%)
  • Flag for United States of AmericaUnited States of America (58.5%)
  • Flag for United Arab EmiratesUnited Arab Emirates (3.5%)
  • Flaf icon for other countryOthers (15.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #26.802
Flag for PakistanPakistan #43.210
Flag for United States of AmericaUnited States of America #14.964
Flag for United Arab EmiratesUnited Arab Emirates #5.983

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How merkleinc.com looks like on a mobile device such as an iPhone.

Tablet
How merkleinc.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 48% #909090
  • 32% #a0a0a0
  • 10% #ffffff
  • 3% #205060
  • 3% #f0f0f0
  • 1% #d0d0d0
  • 1% #607080
  • 0% #906030
  • 0% #fffff0
  • 0% #f0ffff
  • 0% #d0f0f0
  • 0% #fff0e0

Text/code ratio

merkleinc.com's text/code ratio is 2.29%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.29%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 11
  • <H3> 7
  • <H4> 11
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Utils nav
Main navigation
Who we're working with
What we think
Follow us (2)
<H3>
3rd level heading
Apac
Uk / emea
Us / global
Netherlands
China
<H4>
4th level heading
Put people first with the marketing ımperatives
Digital marketing report: q3 2019
Customer engagement report
Canon ıntegrates marketing database with google cloud platform
Are you using your data or hoarding ıt?
Alt attributes Arrow up

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.203
  • Likes 103
  • Shares 1.070
  • Comments 30

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 02/10/2005 19 years, 2 months, 8 days ago
Last Modified 12/28/2017 6 years, 3 months, 22 days ago
Expiration Date 02/10/2023 Expired
Nameservers Arrow up
Host IP Address Country
ns1.merkleinc.com 65.210.57.4 Flag for United StatesUnited States
ns2.merkleinc.com 216.183.119.45 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.87.65.167
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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