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Whois & Analysis for natera.com

Dec 19, 2019 5:53 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
On behalf of natera.com owner
• Organization
Whois Privacy Service
• Address
P.O. Box 81226
• City
Seattle
• Zip Code
98108-1226
• State
WA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for natera.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Technology & Computing
• Online since
April 25, 2003 Explore Wayback Machine
• Age
20 years, 12 months
• Alexa Rank
#74.408, natera.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on January 1, 2020.
Title Tag
Natera: A Leader in NIPT & Prenatal Testing
Length: 47 (recommended: 10 to 70)
Meta Description
Natera® offers highly accurate solutions for noninvasive prenatal testing (NIPT), genetic-carrier screening, (PGD/PGS), and miscarriage testing.
Length: 145 (recommended: 50 to 160)
Google preview
Desktop Version

Natera: A Leader in NIPT & Prenatal Testing

https://natera.com

Natera® offers highly accurate solutions for noninvasive prenatal testing (NIPT), genetic-carrier screening, (PGD/PGS), and miscarriage testing.

Mobile Version

https://natera.com

Natera: A Leader in NIPT & Prenatal Testing

Natera® offers highly accurate solutions for noninvasive prenatal testing (NIPT), genetic-carrier screening, (PGD/PGS), and miscar...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by natera.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Genetic carrier Confidence: 89% Arrow up

A hereditary carrier (or just carrier), is a person or other organism that has inherited a recessive allele for a genetic trait or mutation but does not display that trait or show symptoms of the disease.

Carriers are, however, able to pass the allele onto their offspring, who may then express the genetic if they inherit the recessive allele from both parents.

The chance of two carriers having a child with the disease is 25%.

This phenomenon is a direct result of the recessive nature of many genes.

Prenatal diagnosis Confidence: 82% Arrow up

Non-invasive prenatal diagnosis or non-invasive prenatal testing (NIPT) is prenatal diagnosis with none or insignificant level of invasiveness, and includes methods such as:

Miscarriage Confidence: 77% Arrow up

Miscarriage, also known as spontaneous abortion and pregnancy loss, is the natural death of an embryo or fetus before it is able to survive independently.

Some use the cutoff of 20 weeks of gestation after which fetal death is known as a stillbirth.

The most common symptoms of a miscarriage is vaginal bleeding with or without pain.

Sadness, anxiety and guilt may occur.

Tissue or clot-like material may also come out of the vagina.

Natera Confidence: 76% Arrow up

Natera (previously Gene Security Network) is a genetic testing company that operates a CLIA-certified laboratory in San Carlos, California.

The company specializes in analyzing microscopic quantities of DNA for reproductive health indications to provide preconception and prenatal genetic testing services primarily to OBGYN physicians and in vitro fertilization centers.

Minimally invasive procedures Confidence: 69% Arrow up

Minimally invasive procedures (also known as minimally invasive surgeries) have been enabled by the advance of various medical technologies.

Surgery by definition is invasive and many operations requiring incisions of some size are referred to as open surgery.

Incisions made can sometimes leave large wounds that are painful and take a long time to heal.

Minimally invasive surgery refers to surgical techniques that limit the size of incisions needed and so lessens wound healing time, associated pain and risk of infection.

An endovascular aneurysm repair as an example of minimally invasive surgery is much less invasive in that it involves much smaller incisions, than the corresponding open surgery procedure of open aortic surgery.

This minimally invasive surgery became the most common method of repairing abdominal aortic aneurysms in 2003 in the United States.

WEBSITE SPEED

natera.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

70%

natera.com is faster than approximately 70 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #74.408 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • natera.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (95.3%)
  • Flaf icon for other countryOthers (4.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #13.219

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How natera.com looks like on a mobile device such as an iPhone.

Tablet
How natera.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 23% #ffffff
  • 15% #80a040
  • 13% #709040
  • 13% #90b060
  • 6% #f0f0f0
  • 4% #204000
  • 4% #b0c070
  • 4% #0090d0
  • 4% #c0d080
  • 3% #d0e0b0
  • 2% #608030
  • 2% #a0c070

Text/code ratio

natera.com's text/code ratio is 5.43%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.43%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 5
  • <H2> 20
  • <H3> 0
  • <H4> 48
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
A world of information in every drop (5)
<H2>
2nd level heading
We use cookies on this site to enhance your user experience
ın the news
Family of reproductive health genetic tests (5)
Cutting-edge oncology research (5)
Powerful organ transplant assay (5)
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
December 19, 2019
November 27, 2019
November 6, 2019
October 30, 2019
October 17, 2019
Alt attributes Arrow up

We found 15 images on this website.
10 ALT attributes are missing on your image tags. The issue affects 9 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 10 images on natera.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.001
  • Likes 158
  • Shares 635
  • Comments 208

DOMAIN REGISTRAR

Domain Registrar AMAZON REGISTRAR, INC.
Registration Date 04/25/2003 20 years, 12 months ago
Last Modified 12/07/2019 4 years, 4 months, 14 days ago
Expiration Date 04/25/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns-1484.awsdns-57.org 205.251.197.204 Flag for United StatesUnited States
ns-1891.awsdns-44.co.uk 205.251.199.99 Flag for United StatesUnited States
ns-506.awsdns-63.com 205.251.193.250 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 35.163.46.106
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5235 : -122.676
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