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Whois & Analysis for naturespath.com

Nov 10, 2019 3:52 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Natures Path Foods Inc.
• Organization
Natures Path Foods Inc.
• Address
9100 Van Horne Way
• City
Richmond
• Zip Code
V6X 1W3
• State
BC
• Country Code
CA
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for naturespath.com
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
Natures Path Foods Inc. See more
• Category
Food & Drink
• Online since
January 20, 1999 Explore Wayback Machine
• Age
25 years, 10 months, 2 days
• Alexa Rank
#172.363, naturespath.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on December 7, 2019.
Title Tag
Nature's Path - Organic. Independent. Uncompromising.
Length: 53 (recommended: 10 to 70)
Meta Description
As pioneers of the organic movement, we believe organic food and farming is the best way to care for our bodies and for the planet. We think that your fork (or in our case: your spoon) is your most powerful tool for change. Learn more about why we believe everyone has the right to delicious organic foods.
Length: 306 (recommended: 50 to 160)
Google preview
Desktop Version

Nature's Path - Organic. Independent. Uncompromising.

https://naturespath.com

As pioneers of the organic movement, we believe organic food and farming is the best way to care for our bodies and for the planet. We think that your fork (or in ou...

Mobile Version

https://naturespath.com

Nature's Path - Organic. Independent. Uncompromising.

As pioneers of the organic movement, we believe organic food and farming is the best way to care for our bodies and for the planet...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by naturespath.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Nature's Path Confidence: 87% Arrow up

Nature's Path Foods, commonly known as Nature's Path, is a privately held, family-owned producer of certified organic foods.

Originally known for its breakfast cereals, it now has a portfolio of more than 150 products.

Founded in 1985 by Arran and Ratana Stephens, Nature's Path employs approximately 500 people, with manufacturing facilities in Canada and the United States and sales in more than 40 countries.

All of its products are vegetarian, certified organic, and Non-GMO Project Verified.

Nature's Path is a triple bottom line social enterprise, and has been recognized for incorporating the notion of sustainability into its business practices through its support of various charitable and eco-friendly initiatives.

The company is regularly named one of Canada's best employers.

Organic movement Confidence: 81% Arrow up

The organic movement broadly refers to the organizations and individuals involved worldwide in the promotion of organic farming and other organic products.

It started around the first half of the 20th century, when modern large-scale agricultural practices began to appear.

Organic food Confidence: 80% Arrow up

Organic food is food produced by methods that comply with the standards of organic farming.

Standards vary worldwide, but organic farming in general features practices that strive to cycle resources, promote ecological balance, and conserve biodiversity.

Organizations regulating organic products may restrict the use of certain pesticides and fertilizers in farming.

In general, organic foods are also usually not processed using irradiation, industrial solvents or synthetic food additives.

Innovation Confidence: 61% Arrow

WEBSITE SPEED

naturespath.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.6s

This domain loads at the median speed of 2.6 seconds.

Speed Percentile

29%

naturespath.com is faster than approximately 29 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #172.363 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • naturespath.com daily visitors distribution - Total: 4 countries
  • Flag for IndiaIndia (15.0%)
  • Flag for PhilippinesPhilippines (6.0%)
  • Flag for United States of AmericaUnited States of America (38.5%)
  • Flag for CanadaCanada (11.4%)
  • Flaf icon for other countryOthers (29.1%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #97.628
Flag for PhilippinesPhilippines #14.203
Flag for United States of AmericaUnited States of America #84.668
Flag for CanadaCanada #43.486

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How naturespath.com looks like on a mobile device such as an iPhone.

Tablet
How naturespath.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 25% #ffffff
  • 18% #e0e0f0
  • 12% #f0f0f0
  • 10% #d0d0e0
  • 6% #f0f0ff
  • 3% #b09080
  • 3% #004020
  • 2% #c0a090
  • 2% #f0fff0
  • 2% #a08060
  • 1% #f0ffff
  • 1% #907050

Text/code ratio

naturespath.com's text/code ratio is 0.83%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.83%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 0
  • <H3> 12
  • <H4> 14
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
A sustainable food future
<H3>
3rd level heading
Our delicious organic products
Eat like the world depends on it (2)
Dive heartfirst (2)
The power of kids (2)
We stand for organic
<H4>
4th level heading
Our foods (2)
Explore our foods (2)
Explore our brands (2)
What you need (2)
Our path (2)
Alt attributes Arrow up

We found 19 images on this website.
2 ALT attributes are missing on your image tags. The issue affects 1 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on naturespath.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 855
  • Likes 134
  • Shares 696
  • Comments 25

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 01/20/1999 25 years, 10 months, 2 days ago
Last Modified 12/22/2017 6 years, 11 months ago
Expiration Date 01/20/2022 Expired
Nameservers Arrow up
Host IP Address Country
ns23.worldnic.com 207.204.40.112 Flag for United StatesUnited States
ns24.worldnic.com 207.204.21.112 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 54.68.132.144
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5235 : -122.676
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